While the history of direct mail precedes our 16th president, one of his famous quotes underscores why modern consumers trust direct mail marketing. Trust is the basis for all commercial transactions, and marketers work hard to build and maintain it. It is the underlying foundation for the … Read more about Why Consumers Trust Direct Mail Marketing
How to Build Brand Awareness while Generating Leads with Direct Mail
Brand awareness creates a huge strategic advantage for businesses. It’s the ultimate goal of any marketing endeavor. When potential customers think of the products that you sell, you want them to think of your brand first. That type of brand association helps customers to check out your offering … Read more about How to Build Brand Awareness while Generating Leads with Direct Mail
How to Use Shopify Abandoned Cart Report to Improve Conversions
Did you know that only 3 out of 10 customers who put products in their shopping carts make it to checkout and complete their purchase? All ecommerce companies deal with abandoned carts. So what if there was a way to get more customers to complete their purchases? After a lot of … Read more about How to Use Shopify Abandoned Cart Report to Improve Conversions
Shopify Retargeting: How to Get Customers Rushing Back to Your Store
How often do you buy something on your first visit to an online store? Not often, right? You might wait a few days for better options or scroll through different stores for more choices. As an ecommerce business, missing out on these potential consumers means losing a lot of … Read more about Shopify Retargeting: How to Get Customers Rushing Back to Your Store
HubSpot Premium Direct Mail Integration Now Live
When we launched Postalytics, we rolled it out on day one with the first full, two-way integration between HubSpot and any direct mail automation platform. Since then, we've become the go-to platform for HubSpot customers and agencies, with by far the most used direct mail integration in the HubSpot … Read more about HubSpot Premium Direct Mail Integration Now Live
The Complete Guide to Direct Mail Analytics
Direct mail went out of fashion a few decades ago because of the inability to track how the campaigns were performing. Without direct mail analytics, many businesses stopped using it altogether, favoring digital advertising that offered more statistical data. Enter the 2020s and the fundamental … Read more about The Complete Guide to Direct Mail Analytics