Direct Mail Automation
Mail tracked Postalytics letters or postcards when a new Oppportunity is added to Salesforce
Mail tracked Postalytics letters or postcards when new CRM activity is added to GreenRope
Mail tracked Postalytics letters or postcards when a New Lead has been added to Marketo
Mail tracked Postalytics letters or postcards when a specified property is updated in HubSpot Contacts
Zapier is a powerful software integration tool that is designed for mere mortals to weave together web applications. There are over 900 different web apps that are available in the Zapier directory. Postalytics has developed both an “Action” and a “Trigger” to work with the CRM, Marketing Automation, Email Marketing and the other tools that work with Zapier.
In Zapier, and Action is set up to listen and wait for a Trigger to initiate it. When you set up your Postalytics Triggered Drip Campaign using our Zapier integration, you’ll make that campaign capable of being used as a Send Direct Mail Action. The Action can be used to send any supported Postalytics format (postcards and letters), and it can be a part of a multi-step workflow within Zapier. You can learn more about how to configure the Send Direct Mail Zapier Action here.
Triggers are applications that kick off a new or the next step of a Zapier workflow. The Postalytics New Campaign Event Trigger will populate the Action app (typically a CRM or Automation tool) with a custom field designed to track the delivery and response status codes that Postalytics generates when mail is sent. So, if you want to trigger an email when a direct mail recipient receives their mail, this is your tool.
Below are some sample “Zaps” that we’ve configured for you to try out. All you need is a Postalytics account (Free, Marketer or Pro) and a Zapier Account (free trial or paid plan). Try some out, it is amazingly simple technology!