Automate Postalytics tasks using Zapier

Discover how you can automate tasks with Zapier and streamline your direct mail workflows.


Direct marketers can use it to automate direct mail activities, track direct mail delivery and response and trigger multi-channel campaigns with ease.

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Automate Tasks With Zapier

The Zapier integration makes automating various parts of direct marketing super easy.

Zapier is a powerful software integration tool that allows anyone to weave together web applications. There are over 900 different web apps available in the Zapier directory. Postalytics has developed both an “Action” and a “Trigger” to work with the CRM, Marketing Automation, Email Marketing and the other tools that work with Zapier.

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The Postalytics Send Direct Mail Zapier Action

In Zapier, an Action is set up to listen and wait for a Trigger to initiate it. When you set up your Postalytics Triggered Drip Campaign using our Zapier integration, that campaign will be capable of being used as a Send Direct Mail Action.


This Action can be used to send any supported Postalytics format (postcards and letters), and it can be a part of a multi-step workflow within Zapier. You can learn more about configuring the Send Direct Mail Zapier Action here.

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Trigger New Campaign Events

Triggers are applications that kick off a new or the next step of a Zapier workflow. The Postalytics New Campaign Event Trigger will populate the Action app (typically a CRM or Automation tool) with a custom field designed to track the delivery and response status codes that Postalytics generates when mail is sent. So, if you want to trigger an email when a direct mail recipient receives their mail, this is your go-to integration.

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Create Multiple Zaps

A zap is a task automation that links one or more apps. Postalytics has created zaps that are specially built for direct marketers. You can track activity when an opportunity is added to the tool of your choice, send text messages when response status changes, or update subscribers. All of this can be easily set up with Zapier-Postalytics integration.

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Our Customers Say It Best

“The campaign more than paid for itself within the first couple of days. What we were shocked to learn was that new orders, directly attributable to the mail piece, continued to roll in throughout the month. While our email only campaigns provide temporary jolts in orders, the Postalytics campaigns generate a steady stream, or longer tail of orders.”

– Pete Minich, Fresh City

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