While you might see the U.S. Postal Service as the faces of friendly local postal workers, what you probably don't see is the massive logistics infrastructure that supports USPS operations. The USPS moves about 140 billion pieces of mail each year (that's around 380 million per day!), employs … Read more about The Intelligent Mail Barcode: A Free Tool To Track Direct Mail Campaigns
2020 Holiday Season Direct Mail Delivery Scheduling
2020 has been a year with a tremendous amount of scrutiny on the USPS and its ability to process huge volumes of mail. Despite all of the news surrounding the election, mailed ballots represented a tiny fraction of total USPS volume. A much bigger issue for marketers is that with the massive … Read more about 2020 Holiday Season Direct Mail Delivery Scheduling
3 No Brainer Tips: How To Save Money On Direct Mail Marketing
Let’s face it -- many business people are taking a closer and closer look at their marketing costs. And as the world faces an uncertain economy, our clients have been asking us for ideas on how to save money on their direct mail marketing. That saying attributed to Ben Franklin certainly holds … Read more about 3 No Brainer Tips: How To Save Money On Direct Mail Marketing
8 Top Postcard Ideas For Marketing Your Business
Postcards can be an exceptionally useful tool for businesses looking to get their company or products in front of their target audience. Follow our top 8 postcard ideas for marketing your organization and you'll likely have stronger than average results in your upcoming campaigns. Postcards … Read more about 8 Top Postcard Ideas For Marketing Your Business
Direct Mail Tracking With Real Time Dashboards
Imagine this: Someone on your marketing team creates an email campaign, with personalized messages to a highly targeted audience — but doesn't use a dashboard to track delivery, bounces or clicks. Crazy right? What kind of marketer wouldn't want to track the effectiveness of their campaign? Well, … Read more about Direct Mail Tracking With Real Time Dashboards
How To Analyze Direct Mail Results Using 5 Key Metrics
Do you really need to analyze direct mail results? Isn't it good enough to work from your gut feeling? It reminds me of an old joke that goes something like this: “I know I’m wasting half of my marketing budget. Trouble is, I don’t know which half.” Get free direct mail tracking with your next … Read more about How To Analyze Direct Mail Results Using 5 Key Metrics