Amid “digital noise,” print has made a comeback in America’s mailboxes, and it’s working for healthcare companies” As the first direct mail automation company, we understand that healthcare companies need to stay on top of the latest marketing trends in the healthcare industry. While not new, … Read more about Direct Mail Marketing Stands Out for Healthcare Firms
Feeling overwhelmed trying to find the best option for sending mail to Canada? You're not alone. As the first direct mail automation platform in Canada, we spend a lot of time studying the best ways of sending mail to the country. If you are a US-based company looking to break into … Read more about How to Send Mail to Canada: a Step-by-Step Guide
Feeling overwhelmed trying to keep track of Canada Post postage rates each year? You're not alone. Canada Post, known in French as Postes Canada, is the primary postal operator in Canada. Each year it provides mail service to more than 16 million addresses distributed by 6,200 post offices across … Read more about Canada Post Postage Rates 2022
Direct mail often gets the eyeballs and the engagement that digital platforms don’t deliver. But creating effective direct mail pieces doesn’t simply happen. Effective design, a strong call to action, and clear messages are all imperative. Color, too, is critical. Tomes have been written about … Read more about What Colors Work Well in Direct Mail Marketing?
Quick question — How many addresses should be on your direct mailing list if you want 1,000 responses? Ideally 1,000. Yes with a 100 percent response rate, you’d be a direct mail marketing genius — reaching the very best audience with a perfect offer at precisely the right time. That’s an … Read more about The Ultimate Guide: How to Choose and Test Your Direct Mail List
Emerging trends can help marketers uncover their next-best move. And as the leading direct mail marketing automation platform, we spend a lot of time studying marketing trends. So, let’s dive in and analyze some of the fastest-growing healthcare marketing trends. Marketing trends define how the … Read more about 9 Emerging Healthcare Marketing Trends of 2022/2023