What is standard mail vs first class? First Class vs Standard Class mail is the question that many businesses ask when considering a mailing campaign. In order to make the best choice, it’s crucial to analyze the features, benefits, and costs of both first-class and standard mail. The final … Read more about First Class vs Standard Mail – What’s the difference?
Direct-mail advertising is a tried and proven method of reaching consumers, and it is equally effective for businesses that sell to other companies. Direct mail is used by large enterprises and medium to small-sized businesses – from retail stores, realtors, banks, and financial institutions to … Read more about Here’s How Direct Mail Gets Through to B2B Companies
2023 has been another year with a tremendous amount of scrutiny on the USPS and its ability to process huge volumes of mail. Savvy marketers are focusing on holiday season direct mail scheduling in order to execute on critical promotions, donations and other communications. There's been a ton of … Read more about 2023 Holiday Season Direct Mail Delivery Scheduling
From mailing a letter to sending a package, the United States Post Office (USPS) offers various services that you can take advantage of. One of the most popular services is First Class Mail. First Class mail postage is generally considered the cheapest and fastest way to send postcards, letters, … Read more about First Class Postage: Everything You Need to Know
Are you stuck wondering how to fit direct mail into your multi-channel marketing mix? You're not alone – we hear this question from many forward-thinking marketers. Smart integration of direct mail is the key to increasing brand awareness and making better decisions. At Postalytics, we're … Read more about Where Should Direct Mail Fit Into Your Multi-Channel Marketing Strategy?
QR codes are now everywhere; in restaurants, on product packaging, or at the cashier’s table for quick payment. As a result, over 89 million smartphone users in the U.S. scanned a QR code from their mobile devices in 2022. This number is projected to hit 100 million by 2025. QR codes have … Read more about Why QR Codes In Marketing Suddenly Make Sense?