Direct mail testing is one of the most reliable paths to better campaign performance. Run the right experiment and you can cut your cost per response, uncover a new audience segment, or find a message that outperforms everything you've sent before. Yet for years, most marketers treated testing as … Read more about Direct Mail Testing – A Best Practices Guide for Modern Marketers
8 Direct Mail Automation Strategies That Deliver Results
Direct mail is one of the few channels that still captures real attention across every generation. 57% of Baby Boomers, 45% of Gen X, 41% of Millennials, and 37% of Gen Z said they would be disappointed if they stopped getting direct mail pieces. The difference today is in the execution. How … Read more about 8 Direct Mail Automation Strategies That Deliver Results
Generational Marketing Strategies for Direct Mail: What New Research Reveals (and How to Automate It)
If you’re still sending the same direct mail message to every audience segment, you’re not really direct mail marketing. You’re doing mass production. And in 2026, that’s a losing strategy—because consumers don’t respond to channels. They respond to relevance. That’s why new research … Read more about Generational Marketing Strategies for Direct Mail: What New Research Reveals (and How to Automate It)
2025 Holiday Season Direct Mail Delivery Scheduling
Direct mail isn't just surviving the holiday rush—it's thriving. But here's what most marketers get wrong: they're still planning for a postal system that hasn't existed in years. The reality? USPS has invested nearly $20 billion in modernization over the past four years, transforming how they … Read more about 2025 Holiday Season Direct Mail Delivery Scheduling
What Is CASS? How Postalytics Uses USPS Address Validation to Deliver Smarter Direct Mail
In the world of direct mail, accuracy is everything. Every misdirected postcard or undeliverable letter doesn’t just waste budget—it erodes trust, reduces ROI, and leaves marketing teams in the dark. That’s where CASS comes in. At Postalytics, we use the USPS CASS system to ensure that your … Read more about What Is CASS? How Postalytics Uses USPS Address Validation to Deliver Smarter Direct Mail
11 Tips For Writing Persuasive Direct Mail Copy with AI
Do traditional direct mail copywriting frameworks still work in the AI era? The most critical component in any successful marketing campaign is a great offer. Without it, you'll have a hard time convincing anyone that you have something worth buying. The second? Great copy. Without great copy, … Read more about 11 Tips For Writing Persuasive Direct Mail Copy with AI
Holiday Season Direct Mail Delivery Canada: How to Plan for Success
The holiday season is a prime time for businesses around the world to reach out and boost sales, and Canada is no exception. As people become more active during this festive period, there is a strong opportunity to connect with customers through effective marketing campaigns. Marketers are … Read more about Holiday Season Direct Mail Delivery Canada: How to Plan for Success
2024 Holiday Season Direct Mail Delivery Scheduling
2024 has been another year with scrutiny on the USPS and its ability to process huge volumes of mail. Savvy marketers are focusing on holiday season direct mail scheduling and developing a comprehensive direct mail strategy to execute critical promotions, donations, and other … Read more about 2024 Holiday Season Direct Mail Delivery Scheduling