“What is a good direct mail response rate?” “What’s the average response rate?” These are two questions I’m almost always asked by marketers who are considering direct mail. That’s not surprising because everyone wants to launch a successful direct mail campaign. But my answer does surprise … Read more about Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro
8 Creative Direct Mail Ideas to Help You Cut Through the Noise
Are you looking for creative direct mail ideas that will help you blast past your targets in the next marketing campaign? If so, you've come to the right place. As the leading direct mail automation platform, we spend a lot of time looking into the best ways to optimize direct mail campaigns. … Read more about 8 Creative Direct Mail Ideas to Help You Cut Through the Noise
2022 Holiday Season Direct Mail Delivery Scheduling
2022 has been another year with a tremendous amount of scrutiny on the USPS and its ability to process huge volumes of mail. There's been a ton of news surrounding the new first-class service standards that, for some addresses, add 2-3 days to the delivery timeline. A much bigger issue for … Read more about 2022 Holiday Season Direct Mail Delivery Scheduling
Every Door Direct Mail (EDDM) vs Direct Mail Marketing
As a leading direct mail marketing platform, we spend a lot of time studying the effectiveness of popular marketing channels. Let’s take a closer look into the two exciting and emerging marketing channels – Every Door Direct Mail and Personalized Direct Mail Marketing. Direct mail is the talk … Read more about Every Door Direct Mail (EDDM) vs Direct Mail Marketing
The Fight for Digital Privacy is Changing the World of Direct Mail Marketing
As the third-party cookie crumbles and digital privacy becomes a burning topic, regulators are rushing to define how online marketers and platforms use the internet. Many are left out of the loop with the latest developments and how they may affect businesses, careers, and the entire world of … Read more about The Fight for Digital Privacy is Changing the World of Direct Mail Marketing
eCommerce Marketing Automation: How to Get Started and Best Platforms to Use
The eCommerce industry often struggles to connect with its customers due to a lack of face-to-face interactions. However, it’s not all doom and gloom. If you use a CRM like Sapier, Keap, HubSpot, or Salesforce, things will be much easier for you. Marketers can connect a system such as … Read more about eCommerce Marketing Automation: How to Get Started and Best Platforms to Use