Like the combination of digital channels in use today, there once was a time when direct mail was the primary advertising channel for many small and mid-sized companies. Companies would move to new channels in an effort to stand out. Today, we find that the opposite is true. With everyone using … Read more about 7 Direct Mail Examples to Inspire Your Next Campaign
The Ultimate Guide: How to Choose and Test Your Direct Mail List
How many addresses should be on your direct mailing list if you want 1,000 responses? Ideally 1,000. Yes, with a 100 percent response rate, you’d be a direct mail marketing genius — reaching the very best audience with a perfect offer at precisely the right time. That’s an absurd goal, of … Read more about The Ultimate Guide: How to Choose and Test Your Direct Mail List
Restaurant Marketing: 15 Most Effective Tactics in 2024
Starting up a business can be an enormous task – especially when it comes to the restaurant industry. In many towns, local restaurant owners will have dozens of other businesses to compete with, which makes standing out among local customers a top priority. But how do you make your … Read more about Restaurant Marketing: 15 Most Effective Tactics in 2024
B2B Lead Nurturing: Automate Direct Mail to Boost Results
Every business wants to generate leads. But the real challenge lies in converting these leads. That’s where lead nurturing comes into the picture. Companies that implement successful lead nurturing strategies generate 50% more sales-ready leads at a 33% lower cost. When it comes to B2B … Read more about B2B Lead Nurturing: Automate Direct Mail to Boost Results
Direct Mail Marketing: 30 Expert Tips and Insights on How to Deliver a High Converting Direct Mail
Direct mail has been making a comeback. With powerful tools like Postalytics to help streamline the process, now is the time to be sending direct mail. Even with Postalytics helping to speed up the standard production time of direct mail, there are still many tips and tricks to keep in mind while … Read more about Direct Mail Marketing: 30 Expert Tips and Insights on How to Deliver a High Converting Direct Mail
Direct Mail Templates You Can Easily Edit In Postalytics
Are you looking for powerful direct mail templates you can easily edit and reuse in several marketing campaigns? Then you’ve come to the right place.Design can present a serious hurdle for companies that want to get into direct mail marketing or ramp up their current direct mail operations. A … Read more about Direct Mail Templates You Can Easily Edit In Postalytics