“What is a good response rate for a direct mail campaign?” is a question that is always on top of marketers’ minds. It’s no surprise – everyone aims to create effective direct mail campaigns that bring results. What is surprising is our answer: Response rates don’t really tell you anything. … Read more about Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro
Direct Mail KPIs: The Key Metrics To Analyze Direct Mail Results
As the leading direct mail automation platform, we analyze direct mail metrics and KPIs extensively to deliver a state-of-the-art experience for marketers. We often get asked, “Can I just skip analyzing direct mail results? Isn’t it good enough to work from your gut feeling?” It reminds us of … Read more about Direct Mail KPIs: The Key Metrics To Analyze Direct Mail Results
How Nonprofit Campaigns Can Thrive with Direct Mail Fundraising
Social media and email marketing are popular for nonprofit campaigns, but direct mail fundraising remains one of the most effective ways to reach potential and repeat donors. Direct mail offers a unique opportunity to connect with your target audience—adults with discretionary income who are … Read more about How Nonprofit Campaigns Can Thrive with Direct Mail Fundraising
8 Next-Level Direct Mail Strategies: Leveraging Automation for Impact with Postalytics
Direct mail gets a bad reputation as the service that does nothing but clog your letterbox. Did you know that 57% of Baby Boomers, 45% of Gen X, 41% of Millennials, and 37% of Gen Z would be disappointed if they stopped getting direct mail? Traditional direct mail is still as effective … Read more about 8 Next-Level Direct Mail Strategies: Leveraging Automation for Impact with Postalytics
Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns
Did you know that direct mail has a higher open rate of 80-90% than email’s 20-30%? Sounds great, right? But is it enough to get high open rates, or should you focus equally on conversions? While direct mail as a channel has brought great results to businesses, it’s important to have … Read more about Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns
6 Personalization Best Practices for Data-Driven Direct Marketing
Personalization makes 84% of consumers feel more likely to open direct mail materials. It shouldn’t come as a surprise. Think about it. Which messages resonate with you the most? Which direct mail items are you tempted to open? It’s almost always the personalized ones. As a direct mail … Read more about 6 Personalization Best Practices for Data-Driven Direct Marketing
Senior Living Direct Mail: Best Practices & Examples
According to the Census Bureau’s 2020 population estimate, about 58 million adults aged 65 and older live in the U.S. Whether you want to build awareness for your assisted living center or get more leads for supplements aimed at seniors, direct mail is a great way to reach these adults. It … Read more about Senior Living Direct Mail: Best Practices & Examples
Gmail & Yahoo Mail Changes in 2024 and What it Means for Your Email Marketing Campaign
Much of your email marketing campaign’s success relies on whether the email gets delivered to the recipient’s inbox or goes straight to the spam folder. With Google and Yahoo turning email best practices into mandatory requirements, there’s a big question mark on how to ensure your emails … Read more about Gmail & Yahoo Mail Changes in 2024 and What it Means for Your Email Marketing Campaign