Automate Marketo
Direct Mail Using Postalytics

Automate Marketo Direct Mail Using Postalytics

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Ways to use Direct Mail in Marketo

  • Use Marketing Automation to send Direct Mail to Leads without an activity in 10 days
  • Send Direct Mail, such as a Thank You Card, to all Contacts in an Account
  • Add Direct Mail tracking data e.g. received date, visited PURL, to a Contact’s record.
  • Copy a Direct Mail campaign and re-use with stale opportunities
  • Automate sending a Direct mail postcard to an opportunity’s Primary Contac

How to send Direct Mail from Marketo

  • Trigger when a new lead is created
  • Integrated into a list import
  • On a lead to contact conversion
  • Create and send a new Direct Mail piece to a contact or multiple contacts, as well as record
  • Trigger that runs when an opportunity is set to closed-lost
  • Workflow rule on change in lead or contact’s job title

What Is Postalytics

Direct Mail Automation, Tracking & Analytics

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