Postalytics For Salesforce Automated Direct Mail Marketing
Postalytics plugs into Salesforce and makes it super easy to send personalized postcards and letters directly from your CRM. Send tracked marketing mail in minutes with your Salesforce Leads, Contacts, Campaigns, Accounts & Workflows. Everything is tracked in Salesforce for easy multi-channel marketing.
Learn More With The Salesforce Integration Help Center.
Salesforce Workflows Trigger Direct Mail
With the Salesforce direct mail integration, Postalytics gives marketers unprecedented power to stand out from their competitors. Your workflows can’t rely on email alone! Try adding postcards or letters to these workflows:
- Onboarding/New Customer
- Abandoned Cart
- Lead Nurturing
- Re-Engagement
- Event Workflow
- Upcoming Purchase Reminders
There are no minimums, so you let your automation strategies trigger direct mail at any volume.
Track Delivery and Response
Postalytics monitors each mailpiece and updates Salesforce continually. Each direct mail campaign creates a unique record in Salesforce to track the USPS First Class Mail delivery scans as well as each online visit from your audience. You can even trigger emails and calls from the sales team immediately after a mailpiece is delivered.
Your Landing Pages…On pURLs
Savvy direct mailers use pURLs to track and personalize landing pages. Just drop the Tracking Code in your landing pages, and Postalytics pURLs automatically activate. There’s no need to generate custom landing pages with custom pURL software, just use your existing pages and forms.
Salesforce Customers Love Postalytics
“Postalytics has changed the way that we use Salesforce. The Salesforce direct mail integration lets us focus on our highest value targets with triggered direct mail. It drives great response, and we’ve even gotten compliments for sending personal letters to new leads.”
Gregory Sullivan
SVP and Chief Growth Officer, Sigma Marketing Insights