Postalytics

Direct Mail Automation

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Figma Direct Mail Automation Is Here; Design Print-Ready Mailers Without Leaving Figma

If you design in Figma, direct mail has always come with a hidden tax. Not a monetary one. A workflow one. Every time a client or campaign required a physical mailer, you had to leave Figma, track down print specifications, rebuild the canvas in a tool built for a different era, export a static … Read more about Figma Direct Mail Automation Is Here; Design Print-Ready Mailers Without Leaving Figma

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Generational Marketing Strategies for Direct Mail: What New Research Reveals (and How to Automate It)

If you’re still sending the same direct mail message to every audience segment, you’re not really direct mail marketing. You’re doing mass production. And in 2026, that’s a losing strategy—because consumers don’t respond to channels. They respond to relevance. That’s why new research … Read more about Generational Marketing Strategies for Direct Mail: What New Research Reveals (and How to Automate It)

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Marketing with Empathy: How Health Insurers Can Succeed During Uncertain Times

Guest Post by Lianne Wade, Fractional Chief Marketing Officer specializing in regulated industries In health care, change is constant. But today, change feels especially disruptive for health insurance. The 2025 federal budget reconciliation law, the “One Big Beautiful Bill Act,” includes … Read more about Marketing with Empathy: How Health Insurers Can Succeed During Uncertain Times

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Why Online Postcard Printing and Mailing Beats Traditional Methods—And How Automation Makes It Unstoppable

Marketers are still managing postcard campaigns like it’s 1999—swapping spreadsheets, chasing down vendors, and hoping everything runs on schedule. But here’s the reality: you don’t need to accept outdated workflows anymore. Online postcard printing and mailing, powered by direct mail … Read more about Why Online Postcard Printing and Mailing Beats Traditional Methods—And How Automation Makes It Unstoppable

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2025 Nielsen Annual Marketing Report Reveals a Surprising Shift Toward Traditional Channels—Here’s What Marketers Need to Know

In a year when AI, CTV, and Retail Media Networks are grabbing headlines, you might assume that traditional marketing is fading fast. Not so, says the 2025 Nielsen Annual Marketing Report—and if you're a marketer at a business, nonprofit, or an agency partner serving these groups, the findings are … Read more about 2025 Nielsen Annual Marketing Report Reveals a Surprising Shift Toward Traditional Channels—Here’s What Marketers Need to Know