Finding the right direct mail marketing company to partner with is an important choice. It will play a big role in the effectiveness of your campaigns, the satisfaction of your teams, and ultimately the ROI you generate. But choosing the right company can be tough. There are hundreds of direct … Read more about How To Evaluate Direct Mail Marketing Companies
5 Easy Ways To Turn Customers Into Advocates
In our increasingly digital world, most of us have become guilty of being passive consumers. We interact online with companies via software interfaces, where companies all look & feel the same. But savvy marketers can turn customers into advocates of their brands by producing thoughtful touches … Read more about 5 Easy Ways To Turn Customers Into Advocates
Direct Mail Services Comparison Guide: Postalytics vs. Traditional Direct Mailers
Type “direct mail” into a search engine and you’ll see paid ads and organic listings from dozens of direct mail services. They all kind of look and act the same. You’ll see what are mostly small businesses that have print and mail equipment and experienced people for hire. They’ll follow the same … Read more about Direct Mail Services Comparison Guide: Postalytics vs. Traditional Direct Mailers
Holiday Season Direct Mail Delivery
'Tis the season to be jolly, and for marketers to do a little more planning. With the massive increase in volumes that start after Thanksgiving, holiday season direct mail delivery from the USPS tends to slow down. While the amount of time spent in delivery can increase, with a little planning, … Read more about Holiday Season Direct Mail Delivery
Direct Mail Letters Online – Now Supporting Multiple Pages
Postalytics clients love how they can send direct mail letters online in a streamlined, automated way. In fact, more of our clients are adding letters into their direct mail marketing mix, for several reasons: Letters Look More Important Direct marketers have known for years that letter formats … Read more about Direct Mail Letters Online – Now Supporting Multiple Pages
Tips for Nurturing B2B Direct Mail Leads
If your company has had some success in B2B digital marketing, you likely know the importance of the sales funnel and the process of nurturing your leads. It’s rare that a lead is ready to buy your product or service from the moment they enter your system and the same holds true for B2B direct mail … Read more about Tips for Nurturing B2B Direct Mail Leads
