There’s a conflict between marketing and sales departments that’s been smoldering ever since marketers started sending salespeople leads. It goes something like this: The sales team says: “Marketing doesn’t give us enough leads!” The marketing team replies: “You’re not working the leads we’re … Read more about B2B Lead Nurturing: Automate Direct Mail To Boost Results
Standard Mail Triggered Drip Campaigns – Postalytics Update
Want to send triggered direct mail but with Standard Class postage? Now with Postalytics, you can setup Standard Mail Triggered Drip Campaigns. Triggered Drips That Cost Less What drove this update? Postalytics is about automating direct mail. We care about removing friction from the … Read more about Standard Mail Triggered Drip Campaigns – Postalytics Update
Why You Need To Include Direct Mail To Boost Your Inbound Marketing ROI
HubSpot CEO Brian Halligan at INBOUND 2018 Marketers that have been able to achieve high levels of inbound marketing ROI are always looking for an edge. A new channel through which they can attract, engage and delight their ideal prospects. New tactics that can help them to bump up conversion … Read more about Why You Need To Include Direct Mail To Boost Your Inbound Marketing ROI
The Ultimate Guide To Direct Mailing List Selection And Testing
Quick question — How many names should be on your direct mailing list if you want 1,000 responses? Ideally 1,000. Yes with a 100 percent response rate, you’d be a direct mail genius — reaching the very best audience with a perfect offer at precisely the right time. That’s an absurd goal, … Read more about The Ultimate Guide To Direct Mailing List Selection And Testing
6 Powerful Direct Mail Campaign Ideas That Work With Email
So, you’re interested in trying out a direct mail campaign, but you aren’t sure where to start. It makes sense. You’re smart to take advantage of the fact that direct mail response rates are at historic highs. From crowded inboxes to the trust and authenticity that buyers assign to direct mail, … Read more about 6 Powerful Direct Mail Campaign Ideas That Work With Email
What Is Direct Mail Marketing? Why Is It Rebounding?
Digital and email marketing have captured many headlines in the last decade. Unfortunately, not all of the headlines have been positive. High profile data privacy scandals and the growing email overload dynamic are driving savvy digital marketers to take a new look at offline marketing channels. … Read more about What Is Direct Mail Marketing? Why Is It Rebounding?