Savvy agents, investors and marketers are deploying automated real estate direct mail marketing campaigns to scale up their prospecting for listings, buyers and prospects, with great success. As a real estate marketer — whether you’re an agent, investor, or in-house marketer at a real estate firm … Read more about Highly Successful Real Estate Direct Mail Marketing — 5 Reasons, Tips And Examples
2019 Holiday Season Direct Mail Delivery Scheduling
'Tis the season to be jolly, and for marketers to do a little more planning. With the massive increase in volumes that start after Thanksgiving, holiday season direct mail delivery from the USPS tends to slow down. While the amount of time direct mail spent in delivery can increase, with a … Read more about 2019 Holiday Season Direct Mail Delivery Scheduling
The 7 Essential Elements Of A Strong Creative Brief
Okay, so here's our creative brief, for this blog post: We often hear from customers who ask for help with their creative strategyWe're writing a new article of approximately 2,000 words to explain how creative briefs help improve direct mail campaigns The article will describe the essential … Read more about The 7 Essential Elements Of A Strong Creative Brief
Important Statistics On Direct Mail
We've put together this list of important statistics on direct mail because direct mail has always been an exceptionally popular channel for receiving advertisements and marketing materials among consumers. Most marketers are shocked by the direct mail stats that explain the scope and impact of the … Read more about Important Statistics On Direct Mail
Holiday Open House vs. Cool Underwear
Welcome to the "Direct Mail Bake Off", where the team at Postalytics examines & critiques direct mail creative that we receive, as consumers or business people. Mack Weldon takes on The New England Flower Exchange Today's entries involve 2 direct mail postcards designed for very different … Read more about Holiday Open House vs. Cool Underwear
How To Select The Right Direct Mail Offer
The direct mail offer you choose will have a huge impact on the response and ROI of your next direct mail campaign. A good offer will generate high response. A less-than-enticing offer? Not so much. No offer at all? Don’t count getting responses. Direct mail strategists spend a lot of time … Read more about How To Select The Right Direct Mail Offer