For marketers that are new to direct mail, knowing when to use First Class vs Standard Class (or Marketing mail) can be a bit confusing. Isn't all direct mail "marketing mail"? What's the difference? Speed Of First Class vs Standard Class Mail The Winner - First Class When time is of the … Read more about When To Use First Class vs Standard Class Direct Mail
Direct Mail Leads: 4 Easy Steps To Create Winning Campaigns
Digital marketers, are you capturing direct mail leads? Is direct mail a channel that you could be leveraging more to generate warm leads? Direct mail is an extremely effective but often underutilized channel for generating leads. It can give you a direct line to prospects and an opportunity to … Read more about Direct Mail Leads: 4 Easy Steps To Create Winning Campaigns
Direct Mail Response Rates – An Overview
Thinking of diving into direct mail marketing, but unsure of what to expect in terms of response rates response rates? You aren’t alone. It’s a common concern that we run into with new customers here at Postalytics. If you’ve never launched a full direct mail campaign it’s only natural that … Read more about Direct Mail Response Rates – An Overview
3 ROI-Generating Examples of Direct Mail Marketing to Inspire Your Next Campaign
With digital marketing channels becoming increasingly crowded and expensive, marketers are looking for new twists on offline channels like direct mail to boost the ROI of their campaigns. Reviewing examples of direct mail success can be a great way to help formulate your own high achieving … Read more about 3 ROI-Generating Examples of Direct Mail Marketing to Inspire Your Next Campaign
Direct Mail vs Email – Optimize Both Through The Customer Journey
Pitting direct mail vs email is the wrong fight. New statistics reveal that roughly 270 billion (270,000,000,000) emails are sent worldwide each day, which roughly equates to 74 trillion (74,000,000,000,000) are sent per year. You can see why many marketers want to hop on this … Read more about Direct Mail vs Email – Optimize Both Through The Customer Journey
A Guide to Direct Mail Sizes for Postcards and Letters
If you’re a marketer that is planning a direct mail campaign, you might check out the specs from the US Postal Service for direct mail sizes. You also might get really confused! The names and the exact specifications for standard direct mail sizes are clearly labeled. They just might not make … Read more about A Guide to Direct Mail Sizes for Postcards and Letters