While you might see the U.S. Postal Service as the faces of friendly local postal workers, what you probably don't see is the massive logistics infrastructure that supports USPS operations. The USPS moves about 140 billion pieces of mail each year (that's around 380 million per day!), employs … Read more about The Intelligent Mail Barcode: A Free Tool To Track Direct Mail Campaigns
USPS 2021 Postage Increase
With all of the attention that the USPS has received in 2020, it is probably not a surprise that there will be a USPS 2021 postage increase. The USPS has been raising prices on postage annually, at a rate that is roughly based on increases in the cost of living. This year, with the pressures to … Read more about USPS 2021 Postage Increase
2020 Holiday Season Direct Mail Delivery Scheduling
2020 has been a year with a tremendous amount of scrutiny on the USPS and its ability to process huge volumes of mail. Despite all of the news surrounding the election, mailed ballots represented a tiny fraction of total USPS volume. A much bigger issue for marketers is that with the massive … Read more about 2020 Holiday Season Direct Mail Delivery Scheduling
Dentist Direct Mail — Automation Drives Consistent Results
New technology has suddenly made dentist direct mail a far more modern and effective marketing approach. Most professionals in private practice successfully use direct mail to both get new clients and boost revenue from existing clients. But sending direct mail can be exceptionally lucrative for … Read more about Dentist Direct Mail — Automation Drives Consistent Results
How The USPS Direct Mail System Saves You Time & Money
New tech helps marketers leverage USPS direct mail with efficiency and cost savings — despite the headlines that suggest otherwise. The U.S. Postal Service (USPS) always seems to get a bad rap. Until only recently, that mostly took the form of really bad jokes – but lately, plenty of controversy … Read more about How The USPS Direct Mail System Saves You Time & Money
8 Top Examples of Effective Financial Services Marketing Campaigns
Marketers in the financial services world deal with unique challenges that many of their contemporaries in other industries worry much less about. In addition to extensive regulatory compliance concerns, developing buyer trust is critical for financial services marketing success. As a result, … Read more about 8 Top Examples of Effective Financial Services Marketing Campaigns