Over 90% of companies with ten or more employees use customer relationship management (CRM). The reasons are many – improved customer data management, sales and lead visualization, shorter sales cycles, customer retention, etc. Zoho is a powerful CRM tool used by sales and marketing … Read more about Zoho’s Integration with Postalytics: Bridging Direct Mail and CRM
Webhooks vs API: Automating Direct Mail like a Pro with Postalytics Webhooks
Completing your marketing tasks would be challenging without data moving easily from one tool to another. Imagine not receiving important notifications about your projects on Slack. Or not being able to connect your direct mail tool with your CRM tool. The result would be data silos - leading … Read more about Webhooks vs API: Automating Direct Mail like a Pro with Postalytics Webhooks
Developing Advanced Direct Mail Campaigns with the Postalytics API
Direct marketing can help businesses form personal connections with customers. However, it's only effective if you send targeted direct mail pieces and track relevant metrics. With direct mail API, the entire process – from creating a postcard or letter to tracking delivery and response metrics – … Read more about Developing Advanced Direct Mail Campaigns with the Postalytics API
Boost Your Lead Generation with Marketo-Powered Direct Mail via Postalytics
Many companies have moved away from a digital-only approach to lead generation. They've realized that social media or email marketing alone is ineffective. Direct marketing has become a popular channel for marketers to generate and nurture leads. In fact, it receives the highest ROI of 112% … Read more about Boost Your Lead Generation with Marketo-Powered Direct Mail via Postalytics
Exploring Marketo: Advancing Marketing Strategies with Innovative Tools
9 in 10 marketers say that marketing automation helps them achieve their objectives. With businesses competing in a crowded market, it's no surprise that marketing automation has become popular. With automation, teams can get work done quickly and focus on high-value activities. Marketo … Read more about Exploring Marketo: Advancing Marketing Strategies with Innovative Tools
Decoding Klaviyo Pricing: Is it Worth it?
Email and SMS marketing are effective channels for generating leads, engaging customers, and promoting products or services. Businesses are always looking for tools to make creating email and SMS campaigns easy. One such email marketing automation tool is Klaviyo. It offers many features and … Read more about Decoding Klaviyo Pricing: Is it Worth it?