Here's a strange truth about modern direct mail. With leading direct mail automation platforms, you can design, personalize and send a tracked campaign in 30 minutes. But if you need to buy a mailing list to send it to, the whole thing can still take a week. For a lot of marketers, the list … Read more about Buying a Mailing List Shouldn’t Take Longer Than Your Campaign
What Are The Best Direct Mail Automation Tools for ISPs?
The realities of broadband marketing demand more from direct mail automation than simply printing postcards and getting them into mailboxes. ISPs need software that connects service availability, eligible speed tiers, and customer data with their marketing workflows. This allows providers to … Read more about What Are The Best Direct Mail Automation Tools for ISPs?
Your Castle Walls Won’t Stop Helicopters: Lessons for Fiber Marketers from CBAN’s Curtis Dean
Most broadband providers measure success by speed: 100/20, gig, multi-gig. Curtis Dean thinks that's the wrong yardstick. The community providers who win the next five years will be the ones who prove it to their customers. Curtis is executive director of the Community Broadband Action Network … Read more about Your Castle Walls Won’t Stop Helicopters: Lessons for Fiber Marketers from CBAN’s Curtis Dean
How to Personalize Broadband Mailers by Neighborhood, Speed Tier & Competitor
Putting someone’s name on a mailer doesn’t make the offer relevant. For broadband providers, the better personalization signals are tied to the address itself. Is fiber available there? Which speed tiers can that household actually buy? What alternatives are customers choosing between in that … Read more about How to Personalize Broadband Mailers by Neighborhood, Speed Tier & Competitor
ISP Marketing Strategy: 9 Best Practices for Growth
More network coverage doesn’t automatically mean more customers. ISPs still need to turn serviceable addresses into subscribers, stand out when competitors make similar speed and price claims, and give customers a reason to stay once they sign up. That makes ISP marketing is as much a … Read more about ISP Marketing Strategy: 9 Best Practices for Growth
7 Effective Broadband Marketing Strategies for Growth
Broadband marketing comes with a challenge most industries don’t face: you can only sell to households your network can serve. Successful growth depends on knowing where those opportunities are, building demand as your network expands, and reaching the right households throughout the … Read more about 7 Effective Broadband Marketing Strategies for Growth
Introducing Postalytics MailBack™: Turn Anonymous Website Visitors Into Direct Mail Campaigns
Only a fraction of the people who visit your website ever fill out a form, start a chat, or give you their email address. Everyone else — the majority of your traffic — leaves without a trace. No name. No email. No way to follow up. Marketers have accepted this as the cost of doing business … Read more about Introducing Postalytics MailBack™: Turn Anonymous Website Visitors Into Direct Mail Campaigns
Broadband Direct Mail Marketing Explained: How Automated Mail Works for ISPs
Broadband marketers have been taught to treat direct mail as a batch channel: build a list, send thousands of pieces, and hope for results. That model is outdated. Modern direct mail can respond to the same customer, serviceability, and behavioral data that powers digital marketing. When a … Read more about Broadband Direct Mail Marketing Explained: How Automated Mail Works for ISPs