We've just updated Postalytics with a major refresh of the Home Dashboard and have added a powerful new Zoho CRM integration among other improvements to Postalytics. If you're familiar with Postalytics, you know that we're focused on solving 3 big problems with traditional direct mail: … Read more about New Dashboard, Zoho CRM Integration & More: Postalytics Update
When you mention lead nurturing, most marketers immediately think of email. Automated drip sequences have long been the go-to method for staying in touch with prospects and encouraging them to progress in a sales process. There’s only one problem with this approach — well, really about a hundred and … Read more about Lead Nurturing With Direct Mail
The United States Postal Service (USPS) offers a range of delivery options when sending mail or packages across the United States. The most common methods are First-Class Mail or Standard Mail- also known as Retail Ground Mail. To make an informed decision about which option is best for you, it … Read more about How Long Does First Class Mail Take?
Effective August 29th, 2021, the USPS has received approval from the Postal Regulatory Commission (PRC) to increase postage rates across the board for its "market dominant" services. Generally, this will impact the postage pricing that commercial mailers (like Postalytics) receive between 6% to 11% … Read more about USPS August 2021 Postage Increase With One Large Price Drop
New technology and business models now eliminate the old direct mail minimums that so often were a barrier to deployment for many marketers. The advantages of direct mail marketing are well known, but so are the drawbacks. Traditional direct mail campaign cost and complexity causes many printers … Read more about Direct Mail With No Minimum Spend Or List Size?
The mortgage industry is a competitive business. Potential customers may not be loyal to any individual lender and consider mortgages a commodity where one lender is as good as the next. Unless your company has a huge advertising budget, just getting borrowers to recognize your brand can be … Read more about Generate Direct Mail Mortgage Leads Like a Pro