Do you really need to analyze direct mail results? Isn't it good enough to work from your gut feeling? It reminds me of an old joke that goes something like this: “I know I’m wasting half of my marketing budget. Trouble is, I don’t know which half.” Get free direct mail tracking with your next … Read more about How To Analyze Direct Mail Results Using 5 Key Metrics
Use Online Direct Mail Templates To Reduce Fees And Save Time
If you utter the phrase “direct mail templates” or even just the word “template” to an art director, don’t expect much enthusiasm. You even may end up seeing a sneer. Indeed, to art directors and graphic designers trained to think creatively, the idea of a “template” doesn’t conjure up the notion … Read more about Use Online Direct Mail Templates To Reduce Fees And Save Time
USPS 2020 Postage Increase
The USPS has been raising prices on postage annually for several years now, as pressure to rationalize it's business model while dealing with federally required unprofitable services is forcing mailers to pay more. As a result, the USPS 2020 postage increases will be rolling out soon. Lock In … Read more about USPS 2020 Postage Increase
Highly Successful Real Estate Direct Mail Marketing — 5 Reasons, Tips And Examples
Savvy agents, investors and marketers are deploying automated real estate direct mail marketing campaigns to scale up their prospecting for listings, buyers and prospects, with great success. As a real estate marketer — whether you’re an agent, investor, or in-house marketer at a real estate firm … Read more about Highly Successful Real Estate Direct Mail Marketing — 5 Reasons, Tips And Examples
2019 Holiday Season Direct Mail Delivery Scheduling
'Tis the season to be jolly, and for marketers to do a little more planning. With the massive increase in volumes that start after Thanksgiving, holiday season direct mail delivery from the USPS tends to slow down. While the amount of time direct mail spent in delivery can increase, with a … Read more about 2019 Holiday Season Direct Mail Delivery Scheduling
The 7 Essential Elements Of A Strong Creative Brief
Okay, so here's our creative brief, for this blog post: We often hear from customers who ask for help with their creative strategyWe're writing a new article of approximately 2,000 words to explain how creative briefs help improve direct mail campaigns The article will describe the essential … Read more about The 7 Essential Elements Of A Strong Creative Brief