Used as a verb, the word augment means making (something) greater by adding to it. Augmented reality (AR) technology superimposes computer-generated imagery on a user’s view of the real world. Remember the Pokémon Go app that changed the future of mobile gaming in 2014? That is AR. While nearly all … Read more about Direct Mail and AR: How Agencies Can Lead Clients into the Metaverse
How to Personalize Your Direct Mail Landing Pages for Greater Impact
There’s one thing most businesses can agree on — there’s too much competition. If you provide your audience the same experience they can get everywhere else, why would they convert into your customer? The same goes for your landing pages. When a potential customer arrives on … Read more about How to Personalize Your Direct Mail Landing Pages for Greater Impact
The Complete Guide to Direct Mail Management Tools
Consumers are bombarded with digital ads. And cutting through this noise to reach your potential customers can be challenging. Direct mail marketing offers an innovative way to achieve this effort. You can provide your customers with a unique, fast, and personalized experience that makes your … Read more about The Complete Guide to Direct Mail Management Tools
You Don’t Need to Be an Expert to Send Direct Mail
Direct mail—postcards, flyers, letters, self-mailers—is consistently shown to be an effective strategy for securing more leads, higher sales, and better customer retention. Yet some businesses and marketers avoid using it because they fear it’s too complicated and too pricey compared to digital … Read more about You Don’t Need to Be an Expert to Send Direct Mail
Here’s How Direct Mail Gets Through to B2B Companies
Direct-mail advertising is a tried and proven method of reaching consumers, and it is equally effective for businesses that sell to other companies. Direct mail is used by large enterprises and medium to small-sized businesses – from retail stores, realtors, banks, and financial institutions to … Read more about Here’s How Direct Mail Gets Through to B2B Companies
QR Codes for Marketing: How to Drive Even More Leads This Year?
QR codes have come a long way since they were developed for tracking individual components in car factories in the early 1990s. They were once called a dying fad. However, with the Apple iOS 11 update that allowed users to scan QR codes in their native camera app and the pandemic forcing people … Read more about QR Codes for Marketing: How to Drive Even More Leads This Year?