Direct Mail Services Comparison Guide: Postalytics vs. Traditional Direct Mailers

Type “direct mail” into a search engine and you’ll see paid ads and organic listings from dozens of direct mail services. They all kind of look and act the same. You’ll see what are mostly small businesses that have print and mail equipment and experienced people for hire. They’ll follow the same … Read more about Direct Mail Services Comparison Guide: Postalytics vs. Traditional Direct Mailers

Tired of Sending Direct Mail Campaigns Out Into the Dark? Here’s How Direct Mail Management Tools Can Help

If you’re sending direct mail campaigns there is a pretty good chance that you are sending them out into the dark, without proper tracking and reporting in place. How do we know? Only a very small percentage of companies that utilize direct mail advertising are actually using modern systems to track … Read more about Tired of Sending Direct Mail Campaigns Out Into the Dark? Here’s How Direct Mail Management Tools Can Help