Postalytics has just pushed live a major new update, including tools to personalize triggered direct mail. A huge amount of credit must go to our customers and prospects for all of the great ideas that have helped to shape this update. We truly value you as partners and are working hard to evolve … Read more about New Tools To Personalize Triggered Direct Mail: October 2018 Product Update
For companies that want to get into direct mail marketing or ramp up their current direct mail operations, design can present a serious hurdle. A single direct mail campaign can include many touches through direct mail (and other channels), which means having multiple pieces of collateral designed … Read more about Direct Mail Design Templates You Can Edit In Postalytics
When you make direct mail a key part of your overall marketing strategy, it is important that you understand direct mail design best practices in order to maximize your returns. Your audience will interact with your direct mail differently than it does with digital media. 81% of people read or scan … Read more about Direct Mail Design Best Practices — Increase Your Direct Mail ROI
Brands that invest heavily in direct mail solutions are reaping the benefits. For all of the focus on digital platforms in modern marketing, direct mail is a surprisingly effective marketing channel that continues to be an unsung hero for companies in nearly every industry. It’s becoming an … Read more about 7 Features to Look for In Modern Direct Mail Solutions and Systems
"What kind of direct mail ROI can I expect?" That’s the question that we see here most at Postalytics among companies that want to get started with direct mail advertising. As a channel, direct mail has a perception among marketers raised on digital that it is less effective and more of a hassle … Read more about Direct Mail ROI — What Are Common Returns on Direct Mail Campaigns?
Over 24,000 registrants made HubSpot's INBOUND 2018 conference a huge event for anyone interested in the evolution of customer facing business. The energy was pronounced as the lineup of keynotes and breakout speakers kept their audiences engaged and focused. The marketing & sales funnel has … Read more about INBOUND 2018 – The Flywheel, Friction & More