The USPS has been raising prices on postage annually for several years now, as pressure to rationalize it's business model while dealing with federally required unprofitable services is forcing mailers to pay more. As a result, the USPS 2020 postage increases will be rolling out soon. Lock In … Read more about USPS 2020 Postage Increase
Highly Successful Real Estate Direct Mail Marketing — 5 Reasons, Tips And Examples
Savvy agents, investors and marketers are deploying automated real estate direct mail marketing campaigns to scale up their prospecting for listings, buyers and prospects, with great success. As a real estate marketer — whether you’re an agent, investor, or in-house marketer at a real estate firm … Read more about Highly Successful Real Estate Direct Mail Marketing — 5 Reasons, Tips And Examples
2019 Holiday Season Direct Mail Delivery Scheduling
'Tis the season to be jolly, and for marketers to do a little more planning. With the massive increase in volumes that start after Thanksgiving, holiday season direct mail delivery from the USPS tends to slow down. While the amount of time direct mail spent in delivery can increase, with a … Read more about 2019 Holiday Season Direct Mail Delivery Scheduling
The 7 Essential Elements Of A Strong Creative Brief
Okay, so here's our creative brief, for this blog post: We often hear from customers who ask for help with their creative strategyWe're writing a new article of approximately 2,000 words to explain how creative briefs help improve direct mail campaigns The article will describe the essential … Read more about The 7 Essential Elements Of A Strong Creative Brief
Important Statistics On Direct Mail
We've put together this list of important statistics on direct mail because direct mail has always been an exceptionally popular channel for receiving advertisements and marketing materials among consumers. Most marketers are shocked by the direct mail stats that explain the scope and impact of the … Read more about Important Statistics On Direct Mail
Holiday Open House vs. Cool Underwear
Welcome to the "Direct Mail Bake Off", where the team at Postalytics examines & critiques direct mail creative that we receive, as consumers or business people. Mack Weldon takes on The New England Flower Exchange Today's entries involve 2 direct mail postcards designed for very different … Read more about Holiday Open House vs. Cool Underwear