Digital marketers, are you capturing direct mail leads? Is direct mail a channel that you could be leveraging more to generate warm leads? Direct mail is an extremely effective but often underutilized channel for generating leads. It can give you a direct line to prospects and an opportunity to … Read more about Direct Mail Leads: 4 Easy Steps To Create Winning Campaigns
Direct Mail Response Rates – An Overview
Thinking of diving into direct mail marketing, but unsure of what to expect in terms of response rates response rates? You aren’t alone. It’s a common question that marketers are asking as they are investigating whether or not to add direct mail to their mix. Watch A Direct Mail Automation … Read more about Direct Mail Response Rates – An Overview
3 ROI-Generating Examples of Direct Mail Marketing to Inspire Your Next Campaign
With digital marketing channels becoming increasingly crowded and expensive, marketers are looking for new twists on offline channels like direct mail to boost the ROI of their campaigns. Reviewing examples of direct mail success can be a great way to help formulate your own high achieving … Read more about 3 ROI-Generating Examples of Direct Mail Marketing to Inspire Your Next Campaign
Direct Mail vs Email – Optimize Both Through The Customer Journey
Pitting direct mail vs email is the wrong fight. New statistics reveal that roughly 270 billion (270,000,000,000) emails are sent worldwide each day, which roughly equates to 74 trillion (74,000,000,000,000) are sent per year. You can see why many marketers want to hop on this … Read more about Direct Mail vs Email – Optimize Both Through The Customer Journey
A Guide to Direct Mail Sizes for Postcards and Letters
If you’re a marketer that is planning a direct mail campaign, you might check out the specs from the US Postal Service for direct mail sizes. You also might get really confused! The names and the exact specifications for standard direct mail sizes are clearly labeled. They just might not make much … Read more about A Guide to Direct Mail Sizes for Postcards and Letters
How To Write An Effective And Automated Sales Letter
Many marketers that have a solid foundation in digital marketing channels haven’t been exposed to a fundamental component of direct marketing - the sales letter. It’s easy to get caught up in building out automated campaigns that drive people to your website, and automated email … Read more about How To Write An Effective And Automated Sales Letter