Automation eliminates complexity to maximize response and ROI You know that old adage – be careful what you wish for because those wishes may actually come true. Marketers focused on connecting with leads in a cost-efficient way are learning that triggered direct mail can deliver on those … Read more about Profiting From Triggered Direct Mail Automation
Direct Mail How To: 8 Ways That Technology Is Updating A Marketing Mainstay
Direct mail marketing has been perhaps the most reliable marketing channel for businesses of all sizes for decades. Recent technology advances have changed the "direct mail how to" to make it far more effective, easy and integrated than the old manual processes marketers used to … Read more about Direct Mail How To: 8 Ways That Technology Is Updating A Marketing Mainstay
Better Landscaping Postcards with Automated Direct Mail
As Spring gets well under way, you’re likely getting a lot busier – at least I hope so. While the current economic climate has been difficult to navigate, evidence is growing that with so many consumers at home, they're investing more into improving and maintaining their property. That's where … Read more about Better Landscaping Postcards with Automated Direct Mail
3 No Brainer Tips: How To Save Money On Direct Mail Marketing
Let’s face it -- many business people are taking a closer and closer look at their marketing costs. And as the world faces an uncertain economy, our clients have been asking us for ideas on how to save money on their direct mail marketing. That saying attributed to Ben Franklin certainly holds … Read more about 3 No Brainer Tips: How To Save Money On Direct Mail Marketing
8 Top Postcard Ideas For Marketing Your Business
Postcards can be an exceptionally useful tool for businesses looking to get their company or products in front of their target audience. Follow our top 8 postcard ideas for marketing your organization and you'll likely have stronger than average results in your upcoming campaigns. Postcards have … Read more about 8 Top Postcard Ideas For Marketing Your Business
Crisis Direct Mail Marketing
As a virus few people even knew about just a few weeks ago spreads across the world, so does fear, panic, and alarm. The Covid-19 pandemic has reshaped our lives so abruptly, it’s natural for marketing executives to wonder what type of communication, if any, is most appropriate. In this post we'll … Read more about Crisis Direct Mail Marketing