Welcome to the "Direct Mail Bake Off", where the team at Postalytics examines & critiques direct mail creative that we receive, as consumers or business people. Mack Weldon takes on The New England Flower Exchange Today's entries involve 2 direct mail postcards designed for very different … Read more about Holiday Open House vs. Cool Underwear
How To Select The Right Direct Mail Offer
The direct mail offer you choose will have a huge impact on the response and ROI of your next direct mail campaign. A good offer will generate high response. A less-than-enticing offer? Not so much. No offer at all? Don’t count getting responses. Direct mail strategists spend a lot of time … Read more about How To Select The Right Direct Mail Offer
How To Build Brand Awareness While Generating Leads With Direct Mail
Brand awareness creates a huge strategic advantage for businesses. It’s the ultimate goal of any marketing endeavor. When potential customers think of the products that you sell, you want them thinking of your brand first. That type brand association helps customers to check out your offering first, … Read more about How To Build Brand Awareness While Generating Leads With Direct Mail
Direct Mail Thought Leadership Series Interview: Tod Cordill
Tod Cordill of Moderno Strategies is a marketer who engages with small to mid sized B2B firms and rolls up his sleeves to assist them build scalable, growing demand and revenue generation programs. Tod has a deep understanding of how direct mail can be deployed to work with marketing automation, … Read more about Direct Mail Thought Leadership Series Interview: Tod Cordill
Multi-touch Direct Mail Campaigns Get Better Response
I often hear from marketers that they want to "test direct mail marketing" and my first response is to recommend multi-touch direct mail campaigns. What surprises me is how often marketers that are new to direct mail are thinking they'll send out a single touch of say, 500 pieces to evaluate … Read more about Multi-touch Direct Mail Campaigns Get Better Response
Why Direct-to-Consumer Marketing Teams Are Embracing Direct Mail
Do you want to add a high response, data-driven and reliable channel to your direct-to-consumer marketing strategy? Direct mail could be your best bet. The direct-to-consumer (D2C) industry has seen rapid growth, disrupting traditional retail stores. Often, D2C brands are digital … Read more about Why Direct-to-Consumer Marketing Teams Are Embracing Direct Mail