Many marketers that have a solid foundation in digital marketing channels haven’t been exposed to a fundamental component of direct marketing - the sales letter. It’s easy to get caught up in building out automated campaigns that drive people to your website, and automated email … Read more about How To Write An Effective And Automated Sales Letter
How To Evaluate Direct Mail Marketing Companies
Finding the right direct mail marketing company to partner with is an important choice. It will play a big role in the effectiveness of your campaigns, the satisfaction of your teams, and ultimately the ROI you generate. But choosing the right company can be tough. There are hundreds of direct … Read more about How To Evaluate Direct Mail Marketing Companies
5 Easy Ways To Turn Customers Into Advocates
In our increasingly digital world, most of us have become guilty of being passive consumers. We interact online with companies via software interfaces, where companies all look & feel the same. But savvy marketers can turn customers into advocates of their brands by producing thoughtful touches … Read more about 5 Easy Ways To Turn Customers Into Advocates
Direct Mail Services Comparison Guide: Postalytics vs. Traditional Direct Mailers
Type “direct mail” into a search engine and you’ll see paid ads and organic listings from dozens of direct mail services. They all kind of look and act the same. You’ll see what are mostly small businesses that have print and mail equipment and experienced people for hire. They’ll follow the same … Read more about Direct Mail Services Comparison Guide: Postalytics vs. Traditional Direct Mailers
Holiday Season Direct Mail Delivery
'Tis the season to be jolly, and for marketers to do a little more planning. With the massive increase in volumes that start after Thanksgiving, holiday season direct mail delivery from the USPS tends to slow down. While the amount of time spent in delivery can increase, with a little planning, … Read more about Holiday Season Direct Mail Delivery
Tired of Sending Direct Mail Campaigns Out Into the Dark? Here’s How Direct Mail Management Tools Can Help
If you’re sending direct mail campaigns there is a pretty good chance that you are sending them out into the dark, without proper tracking and reporting in place. How do we know? Only a very small percentage of companies that utilize direct mail advertising are actually using modern systems to track … Read more about Tired of Sending Direct Mail Campaigns Out Into the Dark? Here’s How Direct Mail Management Tools Can Help