Direct mail budgets are about to get squeezed. The USPS postage increase in July 2026 will push a First-Class Forever stamp from $0.78 to $0.82 — part of a broader rate adjustment averaging roughly 5% across postage products. Here's what's changing: Postalytics pricing will be updated to … Read more about USPS Postage Rates Rise July 12 — Here’s How to Lock In Today’s Direct Mail Pricing
Direct Mail ROI: 2025–2026 Benchmarks, Stats & How to Maximize Returns
The question hasn't changed in twenty years: "What kind of direct mail ROI can I expect?" The answer has. When this article was first published in 2018, the best available benchmarks came from industry surveys that have since been superseded by much richer, more recent data. The channel itself … Read more about Direct Mail ROI: 2025–2026 Benchmarks, Stats & How to Maximize Returns
Why Broadband Marketing Direct Mail Volume is Exploding at the Fastest Growing BSP’s
In a market where every provider is buying digital ads, the BSPs growing fastest are doing something their competitors have largely abandoned: mailing physical postcards. It sounds counterintuitive. But the data — and the results showing up in subscriber acquisition campaigns across the … Read more about Why Broadband Marketing Direct Mail Volume is Exploding at the Fastest Growing BSP’s
Automated Direct Mail in 2026: Always On, AI, and the Shift to Measurable Mail
Marketers have been told for years that direct mail is slow, manual, and difficult to measure. Sure, that version of direct mail still exists. But it’s not what high-performing teams are using anymore. Direct mail in 2026 looks very different. Campaigns are being triggered by real-time … Read more about Automated Direct Mail in 2026: Always On, AI, and the Shift to Measurable Mail
Direct Mail Testing – A Best Practices Guide for Modern Marketers
Direct mail testing is one of the most reliable paths to better campaign performance. Run the right experiment and you can cut your cost per response, uncover a new audience segment, or find a message that outperforms everything you've sent before. Yet for years, most marketers treated testing as … Read more about Direct Mail Testing – A Best Practices Guide for Modern Marketers
8 Direct Mail Automation Strategies That Deliver Results
Direct mail is one of the few channels that still captures real attention across every generation. 57% of Baby Boomers, 45% of Gen X, 41% of Millennials, and 37% of Gen Z said they would be disappointed if they stopped getting direct mail pieces. The difference today is in the execution. How … Read more about 8 Direct Mail Automation Strategies That Deliver Results
Figma Direct Mail Automation Is Here; Design Print-Ready Mailers Without Leaving Figma
If you design in Figma, direct mail has always come with a hidden tax. Figma direct mail automation tools have largely been absent from the Figma partner community. Not a monetary one. A workflow one. Every time a client or campaign required a physical mailer, you had to leave Figma, track down … Read more about Figma Direct Mail Automation Is Here; Design Print-Ready Mailers Without Leaving Figma
How Gundir is Redefining Direct Mail Strategy for 2026
Direct mail agencies tend to look a lot alike. They take your list, print your piece, drop it in the mail, and send you a report. Rinse and repeat. Gundir is not that agency. In a recent episode of Print to Pixel, I sat down with Lindsay Weisgerber, the Chief Operating Officer at Gundir, … Read more about How Gundir is Redefining Direct Mail Strategy for 2026