Can the right consumer mailing list light a fire under your B2C lead generation program? Over the past few years, leading consumer brands are turning more and more to direct mail — which has reemerged as one of the most effective and personalized communication channels available for B2C … Read more about How To Find The Best Consumer Mailing List For Direct Mail Campaigns
How Does The Direct Mail Process Work?
Are you a marketer that is interesting in getting your feet wet with direct mail? Are you familiar with the direct mail process? Direct mail can be a powerful tool. But for those that have had limited experience with offline channels, direct mail processing can seem particularly … Read more about How Does The Direct Mail Process Work?
B2B Lead Nurturing: Automate Direct Mail To Boost Results
B2B lead nurturing sits at the nexus of a conflict between marketing and sales departments that’s been smoldering ever since marketers started sending salespeople leads. It goes something like this: The sales team says: “Marketing doesn’t give us enough leads!” The marketing team replies: … Read more about B2B Lead Nurturing: Automate Direct Mail To Boost Results
Standard Mail Triggered Drip Campaigns – Postalytics Update
Want to send triggered direct mail but with Standard Class postage? Now with Postalytics, you can setup Standard Mail Triggered Drip Campaigns. Triggered Drips That Cost Less What drove this update? Postalytics is about automating direct mail. We care about removing friction from the … Read more about Standard Mail Triggered Drip Campaigns – Postalytics Update
Why You Need To Include Direct Mail To Boost Your Inbound Marketing ROI
HubSpot CEO Brian Halligan at INBOUND 2018 Marketers that have been able to achieve high levels of inbound marketing ROI are always looking for an edge. A new channel through which they can attract, engage and delight their ideal prospects. New tactics that can help them to bump up conversion … Read more about Why You Need To Include Direct Mail To Boost Your Inbound Marketing ROI
The Ultimate Guide To Direct Mailing List Selection And Testing
Quick question — How many names should be on your direct mailing list if you want 1,000 responses? Ideally 1,000. Yes with a 100 percent response rate, you’d be a direct mail genius — reaching the very best audience with a perfect offer at precisely the right time. That’s an absurd goal, … Read more about The Ultimate Guide To Direct Mailing List Selection And Testing