Postalytics CEO Dennis Kelly recently sat down with Heidi Schalk of the Business Growth Spotlight podcast to answer a question that's reshaping modern marketing: Why is direct mail automation more effective than traditional approaches? For marketers at mid-sized organizations, nonprofits, and … Read more about Why Is Direct Mail Automation More Effective? Insights from the Business Growth Spotlight Podcast
USPS January 2026 Postage Increase Postponed
USPS Holds January 2026 Postage Rates Steady—But Smart Marketers Are Already Planning Ahead with Direct Mail Credits. The USPS just announced what many marketers have been hoping for: no postage rate increase in January 2026. Postmaster General David Steiner confirmed that First-Class Mail … Read more about USPS January 2026 Postage Increase Postponed
Canada Post Strike September 2025
We woke this morning to the news that the Canadian Union of Postal Workers (CUPW) walked off the job in response to the government's proposed changes to Canada Post's operating model. At this time, Canada Post is not accepting new mail into the mailstream, and mail that is currently in the delivery … Read more about Canada Post Strike September 2025
Postalytics Updates HubSpot Direct Mail Integration with Custom Objects Support
New Premium HubSpot integration makes direct mail as automated, trackable, and data-driven as email with expanded support for HubSpot Custom Objects "Version 3 of the Postalytics HubSpot direct mail integration makes direct mail as simple and trackable as digital campaigns, giving marketers … Read more about Postalytics Updates HubSpot Direct Mail Integration with Custom Objects Support
Unlocking the Power of Data and Creative Messaging in Financial Services
Building Trust & Driving Engagement in a Highly Regulated Industry Guest Post by Lianne Wade, Fractional Chief Marketing Officer specializing in regulated industries In the world of financial services, trust isn’t just important, it’s everything. Whether you're a bank, an insurer, or a … Read more about Unlocking the Power of Data and Creative Messaging in Financial Services
Boost HubSpot Direct Mail Campaigns with Workflows and Automation
Many businesses rely on HubSpot to store customer data, and marketing teams leverage this information to send personalized emails and create targeted ad campaigns using HubSpot’s powerful Workflows feature. However, when it comes to direct mail marketing, HubSpot lacks native automation for sending … Read more about Boost HubSpot Direct Mail Campaigns with Workflows and Automation
Top 8 Free HubSpot Tools To Grow Your Business
Are you looking for free HubSpot tools that can leverage your investment in HubSpot’s marketing software? Here’s the good news: there’s a large, growing ecosystem of free HubSpot tools that can help you solve a wide range of problems with powerful, integrated software solutions. Best … Read more about Top 8 Free HubSpot Tools To Grow Your Business
Marketing with Empathy: How Health Insurers Can Succeed During Uncertain Times
Guest Post by Lianne Wade, Fractional Chief Marketing Officer specializing in regulated industries In health care, change is constant. But today, change feels especially disruptive for health insurance. The 2025 federal budget reconciliation law, the “One Big Beautiful Bill Act,” includes … Read more about Marketing with Empathy: How Health Insurers Can Succeed During Uncertain Times