With digital marketing channels becoming increasingly crowded and expensive, marketers are looking for new twists on offline channels like direct mail to boost the ROI of their campaigns. Reviewing examples of direct mail success can be a great way to help formulate your own high achieving … Read more about 3 ROI-Generating Examples of Direct Mail Marketing to Inspire Your Next Campaign
Direct Mail vs Email – Optimize Both Through The Customer Journey
Pitting direct mail vs email is the wrong fight. New statistics reveal that roughly 270 billion (270,000,000,000) emails are sent worldwide each day, which roughly equates to 74 trillion (74,000,000,000,000) are sent per year. You can see why many marketers want to hop on this … Read more about Direct Mail vs Email – Optimize Both Through The Customer Journey
A Guide to Direct Mail Sizes for Postcards and Letters
If you’re a marketer that is planning a direct mail campaign, you might check out the specs from the US Postal Service for direct mail sizes. You also might get really confused! The names and the exact specifications for standard direct mail sizes are clearly labeled. They just might not make much … Read more about A Guide to Direct Mail Sizes for Postcards and Letters
How To Write An Effective And Automated Sales Letter
Many marketers that have a solid foundation in digital marketing channels haven’t been exposed to a fundamental component of direct marketing - the sales letter. It’s easy to get caught up in building out automated campaigns that drive people to your website, and automated email … Read more about How To Write An Effective And Automated Sales Letter
How To Evaluate Direct Mail Marketing Companies
"There are so many direct mail marketing companies! How can I find the right fit for us?" With consumer trust in direct mail ranking very high in recent surveys, finding the right direct mail marketing company to partner with is an important choice. But choosing the right company can be … Read more about How To Evaluate Direct Mail Marketing Companies
5 Easy Ways To Turn Customers Into Advocates
In our increasingly digital world, most of us have become guilty of being passive consumers. We interact online with companies via software interfaces, where companies all look & feel the same. But savvy marketers can turn customers into advocates of their brands by producing thoughtful touches … Read more about 5 Easy Ways To Turn Customers Into Advocates