Among the challenges associated with radically changing a traditional marketing channel like direct mail, knowledge and education rank highly as blockers that keep marketers from successfully deploying high- ROI campaigns. That's why we are so excited to announce the launch of the Postalytics … Read more about Product Update: Introducing the Postalytics Academy, New Letter Paper Stock, January 2024 Postage Increase & More
How To Write A Year End Thank You Message People Will Actually Read
Do you remember the most recent year end thank you message you received via email? Most of the holiday or year-end thank you messages of goodwill and appreciation we all receive from companies are pretty sad. One gets the impression that someone at the company decided they needed to send … Read more about How To Write A Year End Thank You Message People Will Actually Read
Here’s How Direct Mail Gets Through to B2B Companies
Direct-mail advertising is a tried and proven method of reaching consumers, and it is equally effective for businesses that sell to other companies. Direct mail is used by large enterprises and medium to small-sized businesses – from retail stores, realtors, banks, and financial institutions to … Read more about Here’s How Direct Mail Gets Through to B2B Companies
8 Inspiring Examples of Effective Financial Services Marketing Campaigns
Marketers in the financial services world deal with unique challenges that many of their contemporaries in other industries worry less about. In addition to extensive regulatory compliance concerns, developing buyer trust and customer loyalty is critical for financial services marketing … Read more about 8 Inspiring Examples of Effective Financial Services Marketing Campaigns
Top Black Friday Ideas For Small Businesses In 2023
Feeling lost about the upcoming Black Friday craze? You’re not alone. As the marketing automation platform for small businesses, we spend a lot of time researching the top Black Friday ideas. There are several tools, strategies, and marketing platforms that a small company can use to make the … Read more about Top Black Friday Ideas For Small Businesses In 2023
17 Creative Black Friday Marketing Strategies for 2023
Black Friday is near. It’s the best time of the year for retail businesses, as they can increase their revenue by offering amazing discounts and deals to holiday shoppers. So, whether or not you are near completing your yearly sales target, use this opportunity to retain old customers, … Read more about 17 Creative Black Friday Marketing Strategies for 2023