Postalytics clients love how they can send direct mail letters online in a streamlined, automated way. In fact, more of our clients are adding letters into their direct mail marketing mix, for several reasons: Letters Look More Important Direct marketers have known for years that letter formats … Read more about Direct Mail Letters Online – Now Supporting Multiple Pages
Tips for Nurturing B2B Direct Mail Leads
If your company has had some success in B2B digital marketing, you likely know the importance of the sales funnel and the process of nurturing your leads. It’s rare that a lead is ready to buy your product or service from the moment they enter your system and the same holds true for B2B direct mail … Read more about Tips for Nurturing B2B Direct Mail Leads
New Tools To Personalize Triggered Direct Mail: October 2018 Product Update
Postalytics has just pushed live a major new update, including tools to personalize triggered direct mail. A huge amount of credit must go to our customers and prospects for all of the great ideas that have helped to shape this update. We truly value you as partners and are working hard to evolve … Read more about New Tools To Personalize Triggered Direct Mail: October 2018 Product Update
Direct Mail Design Templates You Can Edit In Postalytics
For companies that want to get into direct mail marketing or ramp up their current direct mail operations, design can present a serious hurdle. A single direct mail campaign can include many touches through direct mail (and other channels), which means having multiple pieces of collateral designed … Read more about Direct Mail Design Templates You Can Edit In Postalytics
Direct Mail Design Best Practices — Increase Your Direct Mail ROI
When you make direct mail a key part of your overall marketing strategy, it is important that you understand direct mail design best practices in order to maximize your returns. Your audience will interact with your direct mail differently than it does with digital media. 81% of people read or scan … Read more about Direct Mail Design Best Practices — Increase Your Direct Mail ROI
7 Features to Look for In Modern Direct Mail Solutions and Systems
Brands that invest heavily in direct mail solutions are reaping the benefits. For all of the focus on digital platforms in modern marketing, direct mail is a surprisingly effective marketing channel that continues to be an unsung hero for companies in nearly every industry. It’s becoming an … Read more about 7 Features to Look for In Modern Direct Mail Solutions and Systems