Postalytics

Direct Mail Automation

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Generational Marketing Strategies for Direct Mail: What New Research Reveals (and How to Automate It)

If you’re still sending the same direct mail message to every audience segment, you’re not really direct mail marketing. You’re doing mass production. And in 2026, that’s a losing strategy—because consumers don’t respond to channels. They respond to relevance. That’s why new research … Read more about Generational Marketing Strategies for Direct Mail: What New Research Reveals (and How to Automate It)

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AI for Home Services Marketing: Stop Making This Mistake (Expert Tips from Susan Frew)

If you're a marketer or agency serving the home services industry, you've likely wondered how to leverage AI without falling into the trap of generic, robotic content. Susan Frew, servant leader of Sunshine Home Services and AI keynote speaker, recently joined our Print to Pixel podcast to share her … Read more about AI for Home Services Marketing: Stop Making This Mistake (Expert Tips from Susan Frew)

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Best Direct Mail API: How to Choose the Right Platform for Modern, Omnichannel Marketing

If you’re researching the best direct mail API, you’re likely trying to solve more than just mail fulfillment. Today’s direct mail programs are expected to: That means the “best” direct mail API isn’t universal—it depends on how strategically you plan to use direct mail. This guide … Read more about Best Direct Mail API: How to Choose the Right Platform for Modern, Omnichannel Marketing

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Introducing the Tri-Fold Self-Mailer Template: Postalytics’ Biggest, Boldest Self-Mailer Yet

If you’re still thinking direct mail is limited to postcards, letter packages, or “one-size-fits-all” formats… it’s time for an upgrade. Postalytics is officially launching a brand-new tri-fold self-mailer template for our U.S. direct mail automation customers—giving marketers the biggest and … Read more about Introducing the Tri-Fold Self-Mailer Template: Postalytics’ Biggest, Boldest Self-Mailer Yet

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A Detailed Comparison Guide for Canva Mailers: How Postalytics Transforms Canva Mailing from Manual to Modern

For years, marketers and creative teams have turned to Canva as their go-to design platform—intuitive, collaborative, and fast. But for those using Canva to design direct mail, the story has always been the same: Canva mailers were easy to create but frustratingly difficult to prepare for … Read more about A Detailed Comparison Guide for Canva Mailers: How Postalytics Transforms Canva Mailing from Manual to Modern