As a virus few people even knew about just a few weeks ago spreads across the world, so does fear, panic, and alarm. The Covid-19 pandemic has reshaped our lives so abruptly, it’s natural for marketing executives to wonder what type of communication, if any, is most appropriate. In this post we'll … Read more about Crisis Direct Mail Marketing
Direct Mail Samples: Send Yourself Samples In Minutes
With the advent of automated direct mail marketing software, thousands of organizations are considering either switching direct mail services or adding direct mail as a channel. When evaluating these services, marketers often ask: "Can you send me some direct mail samples?" Why? Quite simply, … Read more about Direct Mail Samples: Send Yourself Samples In Minutes
Direct Mail Tracking With Real Time Dashboards
Imagine this: Someone on your marketing team creates an email campaign, with personalized messages to a highly targeted audience — but doesn't use a dashboard to track delivery, bounces or clicks. Crazy right? What kind of marketer wouldn't want to track the effectiveness of their campaign? Well, … Read more about Direct Mail Tracking With Real Time Dashboards
Here’s A New Agency Growth Secret: Direct Mail Automation
As an agency executive, you are always looking for an edge. A new insight, strategy, or channel can mean big gains for your clients, which in turn means big gains for your agency. Today, agency growth secrets often revolve around "land and expand" strategies that involve deploying new, fast growing … Read more about Here’s A New Agency Growth Secret: Direct Mail Automation
How To Use Personalized URLs to Measure Direct Mail Response
So, you want to dive into direct mail marketing but are worried about how you can track your results and integrate direct mail with your digital and email marketing activities. Personalized URLs printed on each mailpiece can solve your problem. Not too long ago, measurement and integration … Read more about How To Use Personalized URLs to Measure Direct Mail Response
How To Analyze Direct Mail Results Using 5 Key Metrics
Do you really need to analyze direct mail results? Isn't it good enough to work from your gut feeling? It reminds me of an old joke that goes something like this: “I know I’m wasting half of my marketing budget. Trouble is, I don’t know which half.” Get free direct mail tracking with your next … Read more about How To Analyze Direct Mail Results Using 5 Key Metrics