Like the combination of digital channels in use today, there once was a time when direct mail was the primary advertising channel for many small and mid-sized companies. Companies would move to new channels in an effort to stand out. Today, we find that the opposite is true. With everyone using … Read more about 7 Direct Mail Examples to Inspire Your Next Campaign
We've been working closely with the HubSpot development team to make sure that Postalytics customers are the first to be able to take advantage of the new HubSpot Workflow Extensions, announced today at HubSpot's Partner Day at INBOUND. This new capability that HubSpot is enabling for key Connect … Read more about HubSpot Workflow Extensions Explained
If your marketing teams have found success in acquiring customers through direct mail, you may only be scratching the tip of the iceberg. For years, many have seen direct mail as an old-school way of doing things, with the belief that email provided a number of benefits that made it the more ideal … Read more about What Is Automated Direct Mail and How Can It Save You Time, Money, and Headaches?
Direct mail cost is driven by many variables. Most marketers end up spending between $.75 and $2.00 per piece on direct mail. How do you estimate direct mail cost? Traditional direct mail advertising costs involve many vendors, each with several components that they deliver in a pretty complex … Read more about Direct Mail Cost — A Deep Dive Into How Direct Mail Costs Are Calculated
Direct mail and your CRM would seem to be incompatible, as direct mail has traditionally been seen as an offline channel with workflows that are disconnected from the core CRM systems that most organizations are deploying today. New innovations are changing this dynamic. As modern marketers, we … Read more about Direct Mail And Your CRM – 3 Quick Wins
Since the launch of Postalytics, we've seen a lot of direct mail postcards from thousands of campaigns. When we analyze winning postcard marketing campaigns, we've found some consistent themes that every marketer and designer can benefit from. Following these guidelines can help make sure you create … Read more about Direct Mail Postcards That Produce – 7 Tips