Automatically Trigger Postcards & Letters

Build An Automated Sales Engine With Triggered Mail

Connect your automation tool to Postalytics and let your data drive. Triggered Drip Campaigns work 24 x 7 x 365 — sending out postcards and letters at the exact right moment at any point in the customer journey.

Automated Triggered Drip Direct Mail Campaigns

Now, you can send highly personalized, individual postcards and letters to your prospects and customers with full automation.

You’ll STAND OUT when you use direct mail to:

Send Triggered Postal Mail from your Marketing Tech Stack

Send automated postcards, bi-folds and letters directly from your marketing tech stack via a wide variety of integration options. Triggered Direct Mail Drip Campaigns leverage the automated workflows in your marketing automation or CRM tool to send individual mailers out, 24 x 7 x 365.

Want to trigger direct mail from another app? Use our Incoming Webhooks or the Direct Mail API to send individual postcards and letters automatically from your CRM, Marketing Automation or other software app.

triggered direct mail drip campaigns - CRM Integration

Learn How Triggered Direct Mail Drives ROI

Choose Between First Class & Standard Postage

With Postalytics, you can choose the level of service from the USPS that makes the most sense for your campaign. Many triggered campaigns are deployed in time sensitive use cases, where First Class Mail makes the most sense. For others, where speed and/or delivery data aren’t as important, Standard Class triggered campaigns make more sense.

standard mail triggered drip campaigns - postage option in wizard

Personalization, Without Getting All Nerdy

With Postalytics Triggered Direct Mail Drip Campaigns, just create your template using our incredibly easy to use Direct Mail Editor. You’ll drop Variable Data (works like merge tags) and Variable Logic (creates dynamic content) into your templates. No need for complicated coding skills.

If you can personalize an email marketing campaign, you can personalize direct mail with Postalytics. Marketers are able to deploy deeply personalized direct mail, at scale without technical assistance.

Postalytics Launching Soon - Template Editor triggered direct mail drip campaigns

Then, when you setup your marketing automation or CRM workflow from HubSpot, Salesforce, ActiveCampaign, Keap or Zapier, just map the fields from your contact record:

HubSpot Workflow Extension triggered direct mail drip campaigns

Know What Happens After You Send

Delivery Tracking: Postalytics Triggered Direct Mail Drip campaigns automatically track every piece of mail that you send, using the USPS Intelligent Mail Barcode system. We associate each barcode with your contact, and event sync your delivery data back to HubSpot, Salesforce or Zapier.

Online Response: You can also choose to add a Personalized URL to each mailer that you send, at no additional cost. This will activate the online response tracking, so you know who has responded, what pages they’ve visited, and who in your audience has reached your conversion goal URLs.

The Postalytics Direct Mail API - dashboard triggered direct mail drip campaigns

Learn More About Triggered Drip Campaigns

This is a whole new era for direct mail. The ability to send individual pieces of mail out, directly from your CRM or Marketing Automation, has never existed before. We’re direct mail automation experts, and we can help marketers think through use cases for Triggered Direct Mail Drip Campaigns. If you’d like to speak with us to brainstorm or walk through the process – we’d love to talk!