Medicare is a federal health insurance program that primarily covers seniors. As of March 2023, an estimated 65 million seniors are enrolled in Medicare. It’s a huge market. Many businesses, like health insurance companies, pharmaceutical companies, and healthcare providers, serve these … Read more about A Guide to Medicare Direct Marketing: 5 Essential Strategies for Success
Gmail & Yahoo Mail Changes in 2024 and What it Means for Your Email Marketing Campaign
Much of your email marketing campaign’s success relies on whether the email gets delivered to the recipient’s inbox or goes straight to the spam folder. With Google and Yahoo turning email best practices into mandatory requirements, there’s a big question mark on how to ensure your emails … Read more about Gmail & Yahoo Mail Changes in 2024 and What it Means for Your Email Marketing Campaign
The Complete Guide to Direct Mail Integration Tools
Marketing tools are designed to make your marketing efforts easier. But when using multiple tools, things quickly get complicated, processes take longer, and the results are messy. You need marketing automation software like Postalytics, which offers direct mail integration tools to ensure this … Read more about The Complete Guide to Direct Mail Integration Tools
10 Direct Mail Questions Small Businesses Ask
Small businesses don't have a dedicated marketing staff or employees with a background in print and mail. They spend their time concentrating on producing and selling their products and services. It's often the owner who handles the many administrative tasks involved in running a business (marketing … Read more about 10 Direct Mail Questions Small Businesses Ask
The Complete Guide to Direct Mail Analytics
Direct mail went out of fashion a few decades ago because of the inability to track how the campaigns were performing. Without direct mail analytics, many businesses stopped using it altogether, favoring digital advertising that offered more statistical data. Enter the 2020s and the fundamental … Read more about The Complete Guide to Direct Mail Analytics
The Complete Guide to Direct Mail Campaign Tools
While direct mail is a less common method of reaching your leads and customers, statistics prove it’s far more effective. But here’s the catch: creating a great direct mail campaign isn’t as easy as picking an image from Canva and sending it in the post. It’s about creating the right … Read more about The Complete Guide to Direct Mail Campaign Tools