Streamline Real Estate Marketing

Direct Mail Automation for Real Estate

Realtors, investors, and others in the real estate industry use Postalytics to send direct mail and create multiple touchpoints. Discover the best way to acquire and nurture quality leads. Try it today.

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Real Estate Feature

Trusted by thousands of companies

Free templates

No mailing caps

3,000+ integrations

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More touches. Fewer expenses.

Tap into discounted mailing rates today.

Postalytics is the first direct mail automation service to offer discounted mailing rates based on your volume. The more direct mail sent with Postalytics, the more favorable your per piece rate.

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Smart marketing insights for real estate

Measure the full impact of your campaign with QR codes and personal URLs.

You can find out exactly when your recipient receives and interacts with your mail. Postalytics tracking tools will help you fine-tune your touches and segment your opportunities.

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Integrated marketing automation

Manage and send direct mail at pre-set intervals to increase efficiency and create strong touch points.

Choose triggers that will activate your campaign and send a unique piece of mail at the right time. We make your marketing work faster for you.

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Choose the Right Plan for You

Start with a free account today. No credit card required.
No need to cancel your account as you will always have a free account with Postalytics.

Marketer Plan

For real estate marketing with multiple touches

Generate more leads with CRM integrations, free templates, and intelligent tracking.

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Pro & Agency Plan

For real estate operations that scale fluidly

All Marketer Plan features plus special pricing, unlimited user accounts, and a credit distribution system.

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Automated Touches

Automate multi-touch drip campaigns to generate motivated sellers and buyers

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Postalytics integrates with your favorite tech

Discover 3,000+ direct mail integrations developed to help marketers

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Get Inspired By

Find out how Postalytics customers outperform their competition with direct mail

McLemore Realty

“The three things I like best about Postalytics are the lack of volume requirements, trackability, and personalization”

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Real Estate Investor

Multiple, Scheduled Touches Generate High Quality Leads


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Zogics

Net 500% ROI Jump With Automated Direct Mail


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Credit Union

Salesforce Integration Drives Personalized Direct Mail


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Frequently Asked Questions

Is direct mail effective for realtors?

Direct mail is an effective solution for realtors, brokers, and, otherwise, all types of real estate sellers. Direct mail marketing delivers the best ROI in any marketing mix, according to DMA.

What is the average real estate direct mail response rate?

The average real estate direct mail response rate varies depending on what type of property you are advertising and how targeted your list is. With that said, the general consensus for the average direct mail response rate is 4.4% in 2022, according to ANA. Compared to email’s 0.12% response rate, direct mail offers a 37x higher response rate on average.

How much direct mail should I send?

The frequency and volume of your direct mail marketing campaign should depend on your budget and how much time you want to spend on it. If you are looking for an effective and inexpensive way to reach out to potential buyers, then sending one postcard monthly is enough. Make sure to integrate direct mail into your CRM, so you can automatically send direct mail on birthdays, holidays, and other important dates.

What do you write on a realtor postcard?

Write something enticing. For example, pique prospects attention by telling them about the recent changes in property valuations in their area. Then lead into your offer, explaining the services you offer and how they can work to benefit the prospect.

Do Just Sold postcards work?

Studies show that postcards are the most effective means of marketing a property, especially just sold postcards. Just sold postcards generate new leads, help you stand out, and even captivate the attention of prospects who don’t plan to buy or sell property yet.

Our customers say it best

“It surprised me to learn I can be more targeted in my direct mail for real estate marketing than I could be with digital!”

Tim O’Hare – Real Living McLemore & Co., Realtors

Start with Direct Mail Marketing Today

Spend more time selling and investing in real estate and less time focusing on how to sell.