Direct mail isn't just surviving the holiday rush—it's thriving. But here's what most marketers get wrong: they're still planning for a postal system that hasn't existed in years. The reality? USPS has invested nearly $20 billion in modernization over the past four years, transforming how they … Read more about 2025 Holiday Season Direct Mail Delivery Scheduling
USPS January 2026 Postage Increase Postponed
USPS Holds January 2026 Postage Rates Steady—But Smart Marketers Are Already Planning Ahead with Direct Mail Credits. The USPS just announced what many marketers have been hoping for: no postage rate increase in January 2026. Postmaster General David Steiner confirmed that First-Class Mail … Read more about USPS January 2026 Postage Increase Postponed
The 2025 USPS Refined Service Standards: What Marketers Need to Know
The United States Postal Service (USPS) is shaking things up in 2025 with refined service standards designed to improve delivery reliability and reduce costs. For marketers relying on direct mail—especially those using First-Class Mail and Marketing Mail—these changes are more than just logistics. … Read more about The 2025 USPS Refined Service Standards: What Marketers Need to Know
Holiday Season Direct Mail Delivery Canada: How to Plan for Success
The holiday season is a prime time for businesses around the world to reach out and boost sales, and Canada is no exception. As people become more active during this festive period, there is a strong opportunity to connect with customers through effective marketing campaigns. Marketers are … Read more about Holiday Season Direct Mail Delivery Canada: How to Plan for Success
2024 Holiday Season Direct Mail Delivery Scheduling
2024 has been another year with scrutiny on the USPS and its ability to process huge volumes of mail. Savvy marketers are focusing on holiday season direct mail scheduling and developing a comprehensive direct mail strategy to execute critical promotions, donations, and other … Read more about 2024 Holiday Season Direct Mail Delivery Scheduling
Active Campaign Integration Announcement – News
Direct Mail Automation Leader Postalytics Announces ActiveCampaign Integration Deep Integration Enables Marketers and Agencies to Boost ROI in Minutes ROCKLAND, Mass., June 14, 2024 /PRNewswire-PRWeb/ -- Postalytics, the leading direct mail automation platform, introduced native support for … Read more about Active Campaign Integration Announcement – News
New 8.5″ by 14″ Format – News
8.5” x 14” Letter/Reply and Long-Letter Format Now Available on the Postalytics Platform Popular with Nonprofit Organizations, the Format Adds a Key Option to the Direct Mail Automation Platform’s Growing Format Menu. ROCKLAND, Mass., May 24, 2024 /PRNewswire-PRWeb/ -- Postalytics, the … Read more about New 8.5″ by 14″ Format – News
Klaviyo Integration – News
May Release Postalytics Announces Integration with Klaviyo CRM and Marketing Automation Platform Deliver direct mail when it is most relevant to your audience with Klaviyo Flows, Lists, Segments Profiles and Contacts. ROCKLAND, Mass., May 7, 2024 /PRNewswire-PRWeb/ -- … Read more about Klaviyo Integration – News