The United States Postal Service (USPS) is shaking things up in 2025 with refined service standards designed to improve delivery reliability and reduce costs. For marketers relying on direct mail—especially those using First-Class Mail and Marketing Mail—these changes are more than just logistics. … Read more about The 2025 USPS Refined Service Standards: What Marketers Need to Know
Holiday Season Direct Mail Delivery Canada: How to Plan for Success
The holiday season is a prime time for businesses around the world to reach out and boost sales, and Canada is no exception. As people become more active during this festive period, there is a strong opportunity to connect with customers through effective marketing campaigns. Marketers are … Read more about Holiday Season Direct Mail Delivery Canada: How to Plan for Success
2024 Holiday Season Direct Mail Delivery Scheduling
2024 has been another year with scrutiny on the USPS and its ability to process huge volumes of mail. Savvy marketers are focusing on holiday season direct mail scheduling and developing a comprehensive direct mail strategy to execute critical promotions, donations, and other … Read more about 2024 Holiday Season Direct Mail Delivery Scheduling
Active Campaign Integration Announcement – News
Direct Mail Automation Leader Postalytics Announces ActiveCampaign Integration Deep Integration Enables Marketers and Agencies to Boost ROI in Minutes ROCKLAND, Mass., June 14, 2024 /PRNewswire-PRWeb/ -- Postalytics, the leading direct mail automation platform, introduced native support for … Read more about Active Campaign Integration Announcement – News
New 8.5″ by 14″ Format – News
8.5” x 14” Letter/Reply and Long-Letter Format Now Available on the Postalytics Platform Popular with Nonprofit Organizations, the Format Adds a Key Option to the Direct Mail Automation Platform’s Growing Format Menu. ROCKLAND, Mass., May 24, 2024 /PRNewswire-PRWeb/ -- Postalytics, the … Read more about New 8.5″ by 14″ Format – News
Klaviyo Integration – News
May Release Postalytics Announces Integration with Klaviyo CRM and Marketing Automation Platform Deliver direct mail when it is most relevant to your audience with Klaviyo Flows, Lists, Segments Profiles and Contacts. ROCKLAND, Mass., May 7, 2024 /PRNewswire-PRWeb/ -- … Read more about Klaviyo Integration – News
New Automated File Campaigns – News
Postalytics Announces Automated File Campaigns to Round Out Trio of Build Once, Run Continuously Options Smart Send and Triggered Drip Campaigns Get A New Baby Sister ROCKLAND, Mass., Mar. 9, 2024 /PRNewswire-PRWeb/ -- Postalytics, the leading direct … Read more about New Automated File Campaigns – News
Marketo Engage Integration – News
March Releases Postalytics Celebrates Adobe Marketo Engage Integration at Adobe Summit MarTech Leaders Partner to Advance Direct Mail Automation ROCKLAND, MA. -- Postalytics, the leading direct mail automation platform, is pleased to announce the introduction of new premium integration … Read more about Marketo Engage Integration – News