Quick question — How many names should be on your direct mailing list if you want 1,000 responses? Ideally 1,000. Yes with a 100 percent response rate, you’d be a direct mail genius — reaching the very best audience with a perfect offer at precisely the right time. That’s an absurd goal, … Read more about The Ultimate Guide To Direct Mailing List Selection And Testing
Digital and email marketing have captured many headlines in the last decade. Unfortunately, not all of the headlines have been positive. High profile data privacy scandals and the growing email overload dynamic are driving savvy digital marketers to take a new look at offline marketing channels. … Read more about What Is Direct Mail Marketing? Why Is It Rebounding?
While the history of direct mail precedes our 16th president, one of his famous quotes underscores why modern consumers trust direct mail marketing. Trust is the basis for all commercial transactions, and marketers work hard to build and maintain it. It is the underlying foundation for the … Read more about Why Consumers Trust Direct Mail Marketing
Postalytics customers want tools that: 1. Streamline the process of creating direct mail campaigns 2. Give better visibility into what is happening with mail that is sent, and 3. Use delivery data gathered in the campaigns to improve future campaigns We're excited to announce the launch … Read more about New List Import And Dashboard Tools
Michael Prosser of Directr.io has done everything in the direct mail business, from having owned a direct mail printing operation to acting as the product manager for an early direct mail automation tool and now as a consultant to small businesses that are hoping to grow their businesses in an … Read more about Customer Success Interview: Michael Prosser of Directr.io
For marketers that are new to direct mail, knowing when to use First Class vs Standard Class (or Marketing mail) can be a bit confusing. Isn't all direct mail "marketing mail"? What's the difference? Speed Of First Class vs Standard Class Mail The Winner - First Class When time is of the … Read more about When To Use First Class vs Standard Class Direct Mail