Postalytics customers want tools that: 1. Streamline the process of creating direct mail campaigns 2. Give better visibility into what is happening with mail that is sent, and 3. Use delivery data gathered in the campaigns to improve future campaigns We're excited to announce the launch … Read more about New List Import And Dashboard Tools
Customer Success Interview: Michael Prosser of Directr.io
Michael Prosser of Directr.io has done everything in the direct mail business, from having owned a direct mail printing operation to acting as the product manager for an early direct mail automation tool and now as a consultant to small businesses that are hoping to grow their businesses in an … Read more about Customer Success Interview: Michael Prosser of Directr.io
When To Use First Class vs Standard Class Direct Mail
For marketers that are new to direct mail, knowing when to use First Class vs Standard Class (or Marketing mail) can be a bit confusing. Isn't all direct mail "marketing mail"? What's the difference? Speed Of First Class vs Standard Class Mail The Winner - First Class When time is of the … Read more about When To Use First Class vs Standard Class Direct Mail
How To Write An Effective And Automated Sales Letter
Many marketers that have a solid foundation in digital marketing channels haven’t been exposed to a fundamental component of direct marketing - the sales letter. It’s easy to get caught up in building out automated campaigns that drive people to your website, and automated email … Read more about How To Write An Effective And Automated Sales Letter
5 Easy Ways To Turn Customers Into Advocates
In our increasingly digital world, most of us have become guilty of being passive consumers. We interact online with companies via software interfaces, where companies all look & feel the same. But savvy marketers can turn customers into advocates of their brands by producing thoughtful touches … Read more about 5 Easy Ways To Turn Customers Into Advocates
Holiday Season Direct Mail Delivery
'Tis the season to be jolly, and for marketers to do a little more planning. With the massive increase in volumes that start after Thanksgiving, holiday season direct mail delivery from the USPS tends to slow down. While the amount of time spent in delivery can increase, with a little planning, … Read more about Holiday Season Direct Mail Delivery