We've surveyed our customer base, and heard from many prospects. The number one Postalytics feature request for the past year has been customized envelopes. While our standard white envelopes work great, you've told us you'd like more options to entice your audience to open that envelope! They're … Read more about Custom Envelopes, Unlimited Triggered Drips & More — Postalytics Update
Direct Mail Healthcare Marketing For The Digital Age
Direct mail healthcare marketing is alive and well. Savvy healthcare marketers are increasingly turning to technology to help them gain the benefits of sending direct mailers, while taking advantage of the speed, scale and measurability of modern marketing techniques. Direct mail was the … Read more about Direct Mail Healthcare Marketing For The Digital Age
How To Write A Year End Thank You Message People Will Actually Read
Do you remember the most recent year end thank you message you received via email? Most of the holiday or year end thank you messages of goodwill and appreciation we all receive from companies are pretty sad. One gets the impression that someone at the company decided they needed to send … Read more about How To Write A Year End Thank You Message People Will Actually Read
The Intelligent Mail Barcode: A Free Tool To Track Direct Mail Campaigns
While you might see the U.S. Postal Service as the faces of friendly local postal workers, what you probably don't see is the massive logistics infrastructure that supports USPS operations. The USPS moves about 140 billion pieces of mail each year (that's around 380 million per day!), employs … Read more about The Intelligent Mail Barcode: A Free Tool To Track Direct Mail Campaigns
USPS 2021 Postage Increase
With all of the attention that the USPS has received in 2020, it is probably not a surprise that there will be a USPS 2021 postage increase. The USPS has been raising prices on postage annually, at a rate that is roughly based on increases in the cost of living. This year, with the pressures to … Read more about USPS 2021 Postage Increase
2020 Holiday Season Direct Mail Delivery Scheduling
2020 has been a year with a tremendous amount of scrutiny on the USPS and its ability to process huge volumes of mail. Despite all of the news surrounding the election, mailed ballots represented a tiny fraction of total USPS volume. A much bigger issue for marketers is that with the massive … Read more about 2020 Holiday Season Direct Mail Delivery Scheduling