For marketers that are new to direct mail, knowing when to use First Class vs Standard Class (or Marketing mail) can be a bit confusing. Isn't all direct mail "marketing mail"? What's the difference? Speed Of First Class vs Standard Class Mail The Winner - First Class When time is of the … Read more about When To Use First Class vs Standard Class Direct Mail
How To Write An Effective And Automated Sales Letter
Many marketers that have a solid foundation in digital marketing channels haven’t been exposed to a fundamental component of direct marketing - the sales letter. It’s easy to get caught up in building out automated campaigns that drive people to your website, and automated email … Read more about How To Write An Effective And Automated Sales Letter
5 Easy Ways To Turn Customers Into Advocates
In our increasingly digital world, most of us have become guilty of being passive consumers. We interact online with companies via software interfaces, where companies all look & feel the same. But savvy marketers can turn customers into advocates of their brands by producing thoughtful touches … Read more about 5 Easy Ways To Turn Customers Into Advocates
Holiday Season Direct Mail Delivery
'Tis the season to be jolly, and for marketers to do a little more planning. With the massive increase in volumes that start after Thanksgiving, holiday season direct mail delivery from the USPS tends to slow down. While the amount of time spent in delivery can increase, with a little planning, … Read more about Holiday Season Direct Mail Delivery
Direct Mail Letters Online – Now Supporting Multiple Pages
Postalytics clients love how they can send direct mail letters online in a streamlined, automated way. In fact, more of our clients are adding letters into their direct mail marketing mix, for several reasons: Letters Look More Important Direct marketers have known for years that letter formats … Read more about Direct Mail Letters Online – Now Supporting Multiple Pages
New Tools To Personalize Triggered Direct Mail: October 2018 Product Update
Postalytics has just pushed live a major new update, including tools to personalize triggered direct mail. A huge amount of credit must go to our customers and prospects for all of the great ideas that have helped to shape this update. We truly value you as partners and are working hard to evolve … Read more about New Tools To Personalize Triggered Direct Mail: October 2018 Product Update