The mortgage industry is a competitive business. Potential customers may not be loyal to any individual lender and consider mortgages a commodity where one lender is as good as the next. Unless your company has a huge advertising budget, just getting borrowers to recognize your brand can be … Read more about Generate Direct Mail Mortgage Leads Like a Pro
Programmatic Direct Mail Marketing? It’s Not The Oxymoron That You Think It Is
If you're a typical marketer, you're always looking for an edge to improve your lead generation, nurturing, retargeting, bottom of the funnel and retention campaigns. More and more savvy marketers are deploying an old-school channel combined with a modern twist to bolster their email and digital … Read more about Programmatic Direct Mail Marketing? It’s Not The Oxymoron That You Think It Is
ActiveCampaign Postalytics Integration Release
With all of the momentum that ActiveCampaign is gathering in the Customer Experience Automation space, it just makes sense to build a solution to make direct mail marketing super easy for ActiveCampaign subscribers. That's why we're so excited to announce the new ActiveCampaign Postalytics … Read more about ActiveCampaign Postalytics Integration Release
Find Motivated Sellers with Automated Direct Mail Real Estate Investing Campaigns
We've seen a big increase recently in the number of successful, highly automated direct mail real estate investing campaigns developed in Postalytics. It is clear that the targeting, mass personalization and workflow advantages of direct mail automation help these campaigns deliver great … Read more about Find Motivated Sellers with Automated Direct Mail Real Estate Investing Campaigns
The New Direct Mail Glossary Of Key Words, Phrases & Acronyms
To a marketer new to direct mail marketing, many of the terms, phrases and acronyms used by specialists in the business can seem pretty arcane. More recently, as technology has reshaped the way that modern direct mail works, an entirely new set of lingo has emerged that even experienced direct mail … Read more about The New Direct Mail Glossary Of Key Words, Phrases & Acronyms
7 Best Analytics Tools For Marketing In The Omnichannel Age
Marketers have learned that the best way to influence buying decisions is to promote and advertising with multiple online and offline channels. This omnichannel focus has led marketers to be on the constant lookout for the best analytics tools for marketing in each of their primary channels. It … Read more about 7 Best Analytics Tools For Marketing In The Omnichannel Age