Data-driven marketers are focused on taking an analytical approach to campaign strategy and measuring marketing performance. That's why so many marketers are intrigued by the idea of incorporating direct mail testing as a tool to create continuous improvement and a deeper understanding of what … Read more about Direct Mail Testing – A Best Practices Guide
Commerce Marketer Podcast With Greg Zakowicz
When Greg Zakowicz, Senior Commerce Marketing Analyst at Netsuite, approached me to participate in his Commerce Marketer podcast, I jumped at the opportunity. Greg's audience includes some of the most forward thinking marketers at retail and ecommerce companies - a perfect group to speak to about … Read more about Commerce Marketer Podcast With Greg Zakowicz
Direct Mail For HubSpot Free CRM
With the recent announcement from HubSpot of their new free email marketing tools bundled into the HubSpot Free CRM, we were eager to learn what types of integration options might be available for Postalytics users. We were hoping that the new update might make it easier to send direct mail for … Read more about Direct Mail For HubSpot Free CRM
Better Digital Proofs For Direct Mail – Postalytics Update
In direct mail marketing, the digital proof is a tool that enables the marketer to self examine the final output of the creative, prior to the actual print run. Digital proofs are used to: Visually inspect image quality for proper clarityCheck for spelling, grammar/copy or formatting errorsEnsure … Read more about Better Digital Proofs For Direct Mail – Postalytics Update
How To Find The Best Consumer Mailing List For Direct Mail Campaigns
Can the right consumer mailing list light a fire under your B2C lead generation program? Over the past few years, leading consumer brands are turning more and more to direct mail — which has reemerged as one of the most effective and personalized communication channels available for B2C … Read more about How To Find The Best Consumer Mailing List For Direct Mail Campaigns
B2B Lead Nurturing: Automate Direct Mail To Boost Results
There’s a conflict between marketing and sales departments that’s been smoldering ever since marketers started sending salespeople leads. It goes something like this: The sales team says: “Marketing doesn’t give us enough leads!” The marketing team replies: “You’re not working the leads we’re … Read more about B2B Lead Nurturing: Automate Direct Mail To Boost Results