Many companies have moved away from a digital-only approach to lead generation. They've realized that social media or email marketing alone is ineffective. Direct marketing has become a popular channel for marketers to generate and nurture leads. In fact, it receives the highest ROI of 112% … Read more about Boost Your Lead Generation with Marketo-Powered Direct Mail via Postalytics
How to Connect Salesforce to ActiveCampaign
Are you looking to boost sales? Or do you want to streamline your customer engagement campaigns and create automated workflows? You can achieve this by connecting two powerful platforms – Salesforce and ActiveCampaign. Salesforce-ActiveCampaign integration can help businesses align their … Read more about How to Connect Salesforce to ActiveCampaign
How Do Automations Work in ActiveCampaign?
ActiveCampaign is a marketing platform that focuses on automation. It has hundreds of integrations that allow you to automate many parts of your workflow and processes. For example, direct mail marketers can integrate the tool with Postalytics to automate campaign sending and tracking. But how … Read more about How Do Automations Work in ActiveCampaign?
Top 5 Benefits of ActiveCampaign For Your Direct Mail Marketing
Do you want to create seamless workflows and reduce the time spent on manual activities? Integrations between different tools and platforms are your ticket to success. ActiveCampaign has created a strong presence in marketing automation and CRM (Customer Relationship Management). Yet, not … Read more about Top 5 Benefits of ActiveCampaign For Your Direct Mail Marketing
How to Set up Direct Mail Automation Triggers for HubSpot Events
Postalytics and HubSpot are powerful marketing automation software. They help store data, manage lists, and create marketing campaigns that hit the mark. With the Postalytics/HubSpot integration, you can enjoy the best of both worlds. This powerful integration allows you to set triggers that … Read more about How to Set up Direct Mail Automation Triggers for HubSpot Events
Boosting Your Direct Mail Campaigns with HubSpot Workflows
Many businesses use HubSpot to store their customer's data, which their marketing teams use to send emails or devise personalized ad campaigns using the powerful HubSpot Workflows feature set. Yet, when it comes to direct mail marketing, HubSpot doesn’t natively provide any automation to send direct … Read more about Boosting Your Direct Mail Campaigns with HubSpot Workflows