How does Postalytics pricing work?

Postalytics bills your credit card for subscriptions and per piece mailed. Check out our Pricing page FAQ’s for full details.

What are the specs for the printed pieces Postalytics produces?

4” x 6” Color Postcard

  • 120# (14PT) gloss cover, UV coated
  • Full Bleed

6” x 9” Color Postcard

  • 120# (14PT) gloss cover, UV coated
  • Full Bleed

6” x 11” Color Postcard

  • 120# (14PT) gloss cover, UV coated
  • Full Bleed

8.5” x 11” Color Letter

  • 60# text/89gsm paper
  • #10 2-window outer envelope


Does Postalytics deliver to addresses outside the U.S.?

Currently, Postalytics is a U.S. only service. We’ll be adding non-U.S. capability in the future.

How long does it take to print, sort, deliver and mail my campaign?

The Postalytics print partners use USPS First Class and Standard Class mail. It generally takes 4-6 business days for the mail to be delivered via First Class, and 12-15 business days for Standard Class. The business day cutoff time is 2 PM Eastern.

The USPS does experience delays at times, particularly around the holidays, these delays impact Standard Class more than First Class delivery. Check your campaign dashboard for the exact status of your mailpieces.

How does mail delivery tracking work?

Each Postalytics mailpiece receives a unique USPS Intelligent Mail Barcode. As the mail travels through the USPS system, the mailpieces are scanned at various stages. We pass this along to you at a summary and detail level in your Campaign Dashboard. If your data originated from your CRM or Marketing Automation system, it can sync back to your contact records as well.

How does the patent-pending online tracking work?

Postalytics uses Personalized URLs (pURLs) in a new patent-pending way to track the online response of your recipients across any modern landing page, web page or e-commerce platform. Traditionally, direct mailers have needed to implement Personalized URL specialty software, with proprietary landing pages in order to utilize pURLs for tracking. Adding another vendor and another landing page system adds time and expense to the project.

Postalytics pURLs use a Tracking Code (a snippet of JavaScript that works like Google Analytics) that gets dropped into your landing pages or Content Management System. When you set up your campaign, just identify the URL that you want to direct your users to when they enter or scan (via QR code) their pURL.  You can also identify a conversion event or “Goal URL”. Postalytics tracking takes over from there, giving you deep insights into the online behavior of your direct mail audience, and providing proper attribution to your traffic.

Can I Personalize Landing Pages Like Traditional pURLs?

Absolutely. Postalytics has easy to use Landing Page Personalization tools, that can insert Variable Data merge tags and Variable Logic dynamic content into your landing pages, using the data from your direct mail list. The most common uses include personalized greetings, pre-filled forms, and dynamic content (images, text, links/CTA buttons) that speak to each campaign persona uniquely.

Our Pop-up Personalization Manager, Chrome Extension and WordPress plugin all generate the appropriate HTML in snippets that are copied to your clipboard. It takes a little HTML knowledge to drop the Variable Data or Logic in.

Savvy direct mailers use these tools to replicate the personalization from the mailpiece to the landing page. Multi-channel marketing studies have shown that consistent experiences across offline and online channels increases response rates, and pre-filled forms that require less effort are filled out more often.

What are Smart Send Campaigns?

Smart Sends are broadcast, or batch mailings that are based upon a list. Lists consist of 1 to an unlimited number of contacts with valid addresses. Smart Send Campaigns are built using a simple wizard. You’ll be prompted to choose a list, a template, choose online tracking options (if your template has a pURL or QR Code). After you complete the wizard, your campaign will be ready to send to the printer on the date & time you selected.

What are Triggered Drip Campaigns?

Triggered Drips are individual mailpieces that get sent when Postalytics is “triggered” by a Marketing Automation or CRM platform. To build a Triggered Drip, just walk through the wizard. Instead of choosing a list, you’ll generate what is called a “Webhook” at the end of the wizard. The Webhook for each campaign is a URL that can be programmatically called by other software, like your Marketing Automation or CRM system. See our Pricing page FAQ’s to learn how Drip Credits work.

How do the Dashboards work?

Your home page contains a dashboard that rolls up all of your campaigns, so you can analyze the impact of all of the mailings you done through Postalytics. You can drill down into individual campaigns, each of which has it’s own dashboard. The Campaign Dashboards provide summary and detailed analysis (to the individual recipient) of everything that’s happened in the campaign – the delivery events, the online response, conversions, which pages have been visited and more. The charts and the details of the Dashboard can be downloaded for offline report preparation.

Can a campaign involve more than one touch?

You got it. With Postalytics Smart Sends, you can “Add a Mail Drop” to an existing campaign. This will let you send to the same list, or a segment of the original list, and incorporate the metrics into a single dashboard.

How can I send to a segment of my original list?

If your original campaign includes online tracking, you can target recipients based on their online behavior. When you “Add a Mail Drop” to an existing campaign (sent or scheduled) you can select to send only to those who have not responded online, responded online but not reached the goal URL, or to those who did reach the goal URL. Imagine scheduling an automated thank you letter or postcard to go out for everyone who registers for an event or places an order.

Can I reuse my campaign assets, templates and lists?

Yes, Postalytics is designed to make it easy to use your assets in as many campaigns as you’d like. Your images are stored in an Asset Manager, that you can set up and manage with folders to keep things organized. Your templates and lists are stored in libraries. You can reuse them in as many campaigns as you’d like. We even offer a template copy function, so you can take a snapshot of a template you’ve created, make some modifications, and put it to use.

Can I get a sample postcard or letter?

Absolutely. Create a free account and choose “Send Me Samples”. You’ll walk through a simple wizard that will construct your first Smart Send campaign. You can also upload a list and set up a full Smart Send. You can test everything from the direct mail editor to the delivery tracking, and even test the online response by including a pURL and landing page.

How do you keep the address area protected?

The Postalytics Direct Mail Editor automatically reserves space for the recipient address and the return address that you specify. We won’t let you place content on those spaces, so you don’t have to worry about problems that can happen when producing creative manually.

I want to do most of my creative offline. Can I still use Postalytics?

Of course! Many designers are comfortable in offline design tools, we make it easy to continue to use them. Just choose “Build Offline” when you create a template, upload your creative and go. You can still overlay Postalytics personalization and tracking variables on the creative before your proof is submitted. Be sure to use the Postalytics Style Guide to ensure your work fits the Direct Mail Editor specs.

Can I cancel a mailing after it’s been sent?

Postalytics campaigns work just like email, they are all automated. Once the scheduled date/time that you chose has arrived, the mailing is finalized. You can edit/delete a campaign prior to the scheduled send date.

What Are The Minimum Contact List Requirements?

When you import a list (from any source) into Postalytics, we’ll check each record to make sure that it has the minimum necessary fields for proper mailing, we’ll also set aside invalid contact list records. The minimum fields are:

  • First Name (20 characters, alpha numeric) and Last Name (20 characters, alpha numeric) AND/OR
  • Company (40 characters, alpha numeric)

You may have either First Name and Last Name or Company Name or both. They will be printed on two separate lines above the rest of the address.

  • Address 1 (64 characters, alpha numeric)
  • City (200 characters, alpha numeric)
  • State (2 letter state short-name code “MA” or valid full state name “Massachusetts”)
  • Zip code (5 digit numeric “02370” or 5 dash 4 digit numeric “02370-1234”

You may also include an Address 2 field on records that require it (64 characters, alpha numeric). Learn more about Contact Lists here.

Can I Personalize My Direct Mail?

Postalytics has many ways to personalize your direct mail postcards and letters. The direct mail editor can add “Variable Data” tokens onto any direct mail piece, along with “Variable Logic” expressions. Both techniques use data from your list to generate personalized content on each mailpiece. Learn more about Variable Data and Variable Logic in our help documentation.

Can I Personalize The Background Image?

YES! Simply use the Postalytics Style Guide to build a background image of the proper dimension, upload it to the Asset Manager, and then use those images in a Variable Logic Block (that will fill the side of the postcard you are working on). See the Variable Logic help article for more details.