The rise of the digital mail house empowers marketers to access the expertise and experience of the traditional lettershop through easy to use and affordable software. For many companies, direct mail offers a higher return on investment than any other media, but a high-performance direct mail … Read more about The Modern Mail House Is Digital
Direct Mail Healthcare Marketing For The Digital Age
Direct mail healthcare marketing is alive and well. Savvy healthcare marketers are increasingly turning to technology to help them gain the benefits of sending direct mailers, while taking advantage of the speed, scale and measurability of modern marketing techniques. Direct mail was the … Read more about Direct Mail Healthcare Marketing For The Digital Age
How To Write A Year End Thank You Message People Will Actually Read
Do you remember the most recent year end thank you message you received via email? Most of the holiday or year end thank you messages of goodwill and appreciation we all receive from companies are pretty sad. One gets the impression that someone at the company decided they needed to send … Read more about How To Write A Year End Thank You Message People Will Actually Read
Dentist Direct Mail — Automation Drives Consistent Results
New technology has suddenly made dentist direct mail a far more modern and effective marketing approach. Most professionals in private practice successfully use direct mail to both get new clients and boost revenue from existing clients. But sending direct mail can be exceptionally lucrative for … Read more about Dentist Direct Mail — Automation Drives Consistent Results
How The USPS Direct Mail System Saves You Time & Money
New tech helps marketers leverage USPS direct mail with efficiency and cost savings — despite the headlines that suggest otherwise. The U.S. Postal Service (USPS) always seems to get a bad rap. Until only recently, that mostly took the form of really bad jokes – but lately, plenty of controversy … Read more about How The USPS Direct Mail System Saves You Time & Money
8 Top Examples of Effective Financial Services Marketing Campaigns
Marketers in the financial services world deal with unique challenges that many of their contemporaries in other industries worry much less about. In addition to extensive regulatory compliance concerns, developing buyer trust is critical for financial services marketing success. As a result, … Read more about 8 Top Examples of Effective Financial Services Marketing Campaigns