In eCommerce, there are few things that have as much of an impact on your revenue as your ability to keep customers active with your brand. Savvy marketers are deploying top eCommerce marketing tools to help keep their customers engaged. It's easier and more cost-effective to grow the … Read more about 8 eCommerce Marketing Tools to Reconnect with Customers
What to Look for When Choosing a Direct Mail Printing and Mailing Vendor
Choosing a vendor for your direct mail printing and mailing is an important choice. Ultimately, it will dictate the success of the campaigns and the viability of the channel as a whole. When evaluating vendors, you need to take your time to carefully research each of the available options and … Read more about What to Look for When Choosing a Direct Mail Printing and Mailing Vendor
Direct Mail Advertising In The Digital Marketing Era
Direct mail advertising is still the staple channel for marketing organizations in a wide range of industries around the world. Popular opinion tells us that the rise of digital marketing has made more traditional mediums like direct mail, radio, and television a less attractive option for … Read more about Direct Mail Advertising In The Digital Marketing Era
The Modern Mail House Is Digital
The rise of the digital mail house empowers marketers to access the expertise and experience of the traditional lettershop through easy to use and affordable software. For many companies, direct mail offers a higher return on investment than any other media, but a high-performance direct mail … Read more about The Modern Mail House Is Digital
Direct Mail Healthcare Marketing For The Digital Age
Direct mail healthcare marketing is alive and well. Savvy healthcare marketers are increasingly turning to technology to help them gain the benefits of sending direct mailers, while taking advantage of the speed, scale and measurability of modern marketing techniques. Direct mail was the … Read more about Direct Mail Healthcare Marketing For The Digital Age
How To Write A Year End Thank You Message People Will Actually Read
Do you remember the most recent year end thank you message you received via email? Most of the holiday or year end thank you messages of goodwill and appreciation we all receive from companies are pretty sad. One gets the impression that someone at the company decided they needed to send … Read more about How To Write A Year End Thank You Message People Will Actually Read