As the leading direct mail automation platform, we analyze direct mail metrics and KPIs extensively to deliver a state-of-the-art experience for marketers. We often get asked, “Can I just skip analyzing direct mail results? Isn’t it good enough to work from your gut feeling?” It reminds us of … Read more about Direct Mail KPIs: The Key Metrics To Analyze Direct Mail Results
A Guide to Programmatic Direct Mail Marketing
If you’re a marketer, you’re always looking to improve your lead generation, nurturing, retargeting, bottom-of-the-funnel, and retention campaigns. Savvy marketers are deploying an old-school channel combined with a modern twist to bolster their email and digital efforts. This new … Read more about A Guide to Programmatic Direct Mail Marketing
Boosting Your Direct Mail Campaigns with HubSpot Workflows
Many businesses use HubSpot to store customer data. Their marketing teams use this data to send emails or devise personalized ad campaigns using the powerful HubSpot Workflows feature set. Yet, when it comes to direct mail marketing, HubSpot doesn’t natively provide any automation to send direct … Read more about Boosting Your Direct Mail Campaigns with HubSpot Workflows
How Nonprofit Campaigns Can Thrive with Direct Mail Fundraising
Social media and email marketing are popular for nonprofit campaigns, but direct mail fundraising remains one of the most effective ways to reach potential and repeat donors. Direct mail offers a unique opportunity to connect with your target audience—adults with discretionary income who are … Read more about How Nonprofit Campaigns Can Thrive with Direct Mail Fundraising
The Best Direct Mail Marketing Companies Right Now
Are you feeling confused with so many direct mail companies offering “just what you need”? Unsure of what direct mail marketing services you actually need? You’re not alone. As the direct mail automation and white-label provider for direct mail agencies, we spend a lot of time analyzing the … Read more about The Best Direct Mail Marketing Companies Right Now
The Best Mailing List Companies in 2024
Even the best direct mail in the world won't drive engagement if it's sent to the wrong list. The right mailing list determines whether your direct mail campaign will succeed – that's the benefit offered by direct mailing list companies. At Postalytics, we provide verified and … Read more about The Best Mailing List Companies in 2024
Exploring Marketo: Advancing Marketing Strategies with Innovative Tools
9 in 10 marketers say that marketing automation helps them achieve their objectives. With businesses competing in a crowded market, it's no surprise that marketing automation has become popular. With automation, teams can get work done quickly and focus on high-value activities. Marketo … Read more about Exploring Marketo: Advancing Marketing Strategies with Innovative Tools
Understanding Webhooks: How They Power Real-Time Marketing Insights with Postalytics Integration
With businesses using so many tools, connecting them to each other is every business’s priority. After all, you don’t want to create data silos and inefficient workflows. Webhooks are one way to do that. They allow you to have real-time data in different tools and send automated messages or … Read more about Understanding Webhooks: How They Power Real-Time Marketing Insights with Postalytics Integration