The insurance marketing strategy can make or break your insurance business. In order to thrive, insurance businesses need to generate more leads, sell better coverage, and foster relationships with clients. Luckily, insurance marketing strategies can help you reach two of these goals.Before we … Read more about 7 Insurance Marketing Strategies to Generate More Leads This Year
The Ultimate Guide: How to Choose and Test Your Direct Mail List
Quick question — How many addresses should be on your direct mailing list if you want 1,000 responses? Ideally 1,000. Yes with a 100 percent response rate, you’d be a direct mail marketing genius — reaching the very best audience with a perfect offer at precisely the right time. That’s an … Read more about The Ultimate Guide: How to Choose and Test Your Direct Mail List
PO Box vs. Street Address: Delivering Postal Mail via USPS
Does your business need a PO Box address, or can you use your street address? Why do people still use PO Box addresses in the digital age? And what advantages do they have over street addresses? These are some of the questions small business owners and self-employed people are faced with when … Read more about PO Box vs. Street Address: Delivering Postal Mail via USPS
Direct Mail Templates You Can Easily Edit In Postalytics
Are you looking for powerful direct mail templates that you can easily edit and reuse in several marketing campaigns? Then you've come to the right place.Design can present a serious hurdle for companies that want to get into direct mail marketing or ramp up their current direct mail operations. … Read more about Direct Mail Templates You Can Easily Edit In Postalytics
How Marketing Agencies Can Add Direct Mail Without Adding More Staff
If your agency’s omnichannel marketing approach for your clients does not integrate print into the media mix (which it should), read on to see how you can offer direct mail services to your clients. Don’t let an understaffed team or lack of mailing experience keep you from making the most … Read more about How Marketing Agencies Can Add Direct Mail Without Adding More Staff
Getting Started with Postalytics
As digital marketing becomes more complicated, another channel has emerged as a new winner— direct mail marketing. The majority of marketing professionals say that they need a simple way to measure and present returns on investment (ROI). Unfortunately, digital marketing channels, including SEM, … Read more about Getting Started with Postalytics