Many industries have realized the power of direct mail marketing to generate leads and crush their sales goals. With competition growing among digital channels, direct mail marketing has helped marketers cut through the noise and reach their customers in a way they love. When done right, it … Read more about Industries Crushing their Sales Goals with Direct Mail
From mailing a letter to sending a package, the United States Post Office (USPS) offers various services that you can take advantage of. One of the most popular services is First Class Mail. First Class mail postage is generally considered the cheapest and fastest way to send postcards, letters, … Read more about First Class Postage: Everything You Need to Know
USPS's Informed Delivery is a game-changer for businesses and consumers alike. At Postalytics, we understand the potential of this innovative service. By offering users a preview of their incoming letter-sized mail and packages, Informed Delivery keeps them in the know and in control. Conversely, … Read more about What is USPS’s Informed Delivery and How to Set it Up?
“If you’re selling to everyone, you’re selling to no one,” is an age-old adage that holds true to this day. If your campaigns are underperforming, the reason could be improper targeting. Instead of sending direct mails or emails to everyone in your audience list, it's time you implemented … Read more about Basics to Wins: Guide to Targeted Marketing for Internet Providers
Are you stuck wondering how to fit direct mail into your multi-channel marketing mix? You're not alone – we hear this question from many forward-thinking marketers. Smart integration of direct mail is the key to increasing brand awareness and making better decisions. At Postalytics, we're … Read more about Where Should Direct Mail Fit Into Your Multi-Channel Marketing Strategy?
How great would it be if you could get notifications about incoming mail to your address? Good news! Thanks to the United States Postal Service (USPS) and its Informed Delivery service, you can. Even better, the service is free, and users can receive a digital preview of their incoming mail … Read more about When Does USPS Informed Delivery Update? The Ultimate Guide