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Marketing

August 11, 2022 by MADX

PO Box vs. Street Address: Delivering Postal Mail via USPS

Does your business need a PO Box address, or can you use your street address? Why do people still use PO Box addresses in the digital age? And what advantages do they have over street addresses? These are some of the questions small business owners and self-employed people are faced with when … Read more about PO Box vs. Street Address: Delivering Postal Mail via USPS

August 10, 2022 by Ryan Bozeman

Direct Mail Templates You Can Easily Edit In Postalytics

Are you looking for powerful direct mail templates that you can easily edit and reuse in several marketing campaigns? Then you've come to the right place.Design can present a serious hurdle for companies that want to get into direct mail marketing or ramp up their current direct mail operations. … Read more about Direct Mail Templates You Can Easily Edit In Postalytics

August 9, 2022 by MADX

How Marketing Agencies Can Add Direct Mail Without Adding More Staff

If your agency’s omnichannel marketing approach for your clients does not integrate print into the media mix (which it should), read on to see how you can offer direct mail services to your clients.  Don’t let an understaffed team or lack of mailing experience keep you from making the most … Read more about How Marketing Agencies Can Add Direct Mail Without Adding More Staff

August 8, 2022 by MADX

Getting Started with Direct Mail

Getting Started with Postalytics 

As digital marketing becomes more complicated, another channel has emerged as a new winner— direct mail marketing. The majority of marketing professionals say that they need a simple way to measure and present returns on investment (ROI). Unfortunately, digital marketing channels, including SEM, … Read more about Getting Started with Postalytics 

August 3, 2022 by Dennis Kelly

Direct Mail KPIs: How To Analyze Direct Mail Results Using 5 Key Metrics

As the leading direct mail automation platform, we spend a lot of time analyzing direct mail metrics and KPIs to deliver a state-of-the-art experience for marketers. And the question that comes up often is, "can I just skip analyzing direct mail results? Isn't it good enough to work from your gut … Read more about Direct Mail KPIs: How To Analyze Direct Mail Results Using 5 Key Metrics

July 29, 2022 by MADX

Why You Need Direct Mail for Professional Services Marketing

Why You Need Direct Mail for Professional Services Marketing

As the leading direct mail automation platform, we spend a lot of time studying professional services marketing. So, let’s dive right in and explore how to market professional services this year.  Professional services and consulting firms in fields such as accounting, financial services, … Read more about Why You Need Direct Mail for Professional Services Marketing

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