Digital and email marketing have captured many headlines in the last decade. Unfortunately, not all of the headlines have been positive. High profile data privacy scandals and the growing email overload dynamic are driving savvy digital marketers to take a new look at offline marketing channels. … Read more about What Is Direct Mail Marketing? Why Is It Rebounding?
While the history of direct mail precedes our 16th president, one of his famous quotes underscores why modern consumers trust direct mail marketing. Trust is the basis for all commercial transactions, and marketers work hard to build and maintain it. It is the underlying foundation for the … Read more about Why Consumers Trust Direct Mail Marketing
Marketing teams are increasingly exploring ways to add direct mail in marketing campaigns targeting all stages of the customer journey. Advances in technology, along with crowded and increasingly expensive digital marketing channels are driving this dynamic. Evidence of a growing value … Read more about Direct Mail In Marketing: The Value Proposition
If you work at a marketing agency, regardless of the size, it is important that you have a firm understanding of the agency tools that can be deployed to help your clients. Your clients are depending on you to help them get the most out of their marketing. Today, that means leveraging technology … Read more about Agency Tools – Recent Product Updates From 15 Key Agency Martech Vendors
Pitting direct mail vs email is the wrong fight. New statistics reveal that roughly 270 billion (270,000,000,000) emails are sent worldwide each day, which roughly equates to 74 trillion (74,000,000,000,000) are sent per year. You can see why many marketers want to hop on this … Read more about Direct Mail vs Email – Optimize Both Through The Customer Journey
In our increasingly digital world, most of us have become guilty of being passive consumers. We interact online with companies via software interfaces, where companies all look & feel the same. But savvy marketers can turn customers into advocates of their brands by producing thoughtful … Read more about 5 Easy Ways To Turn Customers Into Advocates