Direct Mail Easter Marketing 2022

Get Free 2022 Direct Mail Easter Marketing Templates – Read On!

Holidays that evoke strong memories and feelings among consumers are an excellent opportunity for marketers to connect with their target audiences. Savvy marketers are now planning their 2022 Easter direct mail to deliver maximum impact through Easter promotions. Easter is one of those opportunities, as it combines several powerful attributes in the minds of today’s consumers. According to the National Retail Federation, about 79% of Americans celebrate Easter. 

If you are stuck for Easter marketing ideas, Postalytics postcard templates are a great starting point to get your Easter marketing campaign going. 

Easter Has Deep Meaning For Many Audiences

Easter Marketing Easter Direct Mail Marketing - Bunnies

For many, Easter is a time of gathering family and friends, feasting, and celebrating. Children expect to receive candy from the Easter Bunny and participate in Easter egg hunts in the backyard or large group events.

Parents have strong memories of their childhood Easter celebrations and enjoy continuing the traditions. Large family and friend celebrations often revolve around Easter meals, with a lot of time, money, and energy going into the food, drinks, and gifts.

Easter is a milestone that marks the unofficial beginning of spring in many regions. Warmer weather, bright colors, and new clothes signify better days ahead.

Easter is also an important religious holiday. Some surveys show that about two-thirds of Americans identify Easter as a religious holiday. As with any religion-based marketing, knowing your target audience and considering their traditions and sensitivities is essential. Run your Easter Marketing campaign ideas through a diverse range of people to ensure you get it right. 

Easter Is Big Business

Americans spend a lot of money during Easter holidays. According to the National Retail Federation surveys, Easter is the holiday with the fourth most spending. In 2021, an estimated $21.6 billion was spent on Easter, the highest amount in the survey’s history. This makes it an unmissable opportunity for an Easter promotion. 

The “Big 7” categories that represent the majority of the spending for Easter marketing include:

  • Food – $5.8 Billion
  • Clothing – $3.3 Billion (up 45% over 2016)
  • Candy – $2.6 Billion
  • Gifts – $2.6 Billion
  • Flowers – $1.2 Billion
  • Decorations – $1.1 Billion
  • Greeting Cards – $788 Million

Keep these categories in mind as you plan your Easter marketing campaign for 2022.

Why Send Easter Postcards

Postcards are an affordable way to get your message out to your customers and prospects. Consider mail before you decide to fight for attention with your competitors via social media, email, paid search, display, or video campaigns. This option is far too underutilized and could help you break through the noise with precision.

The advantage of printed postcards is that they are only delivered to the potential customers you want them to go to, and those people will most likely want the product you are offering. Unlike other forms of direct mail, these postcards do not need to be opened or unfolded, so they are more likely to be noticed immediately. 

Postalytics’ automated postcard tools are designed to increase your return on investment (ROI) from an Easter campaign and minimize overhead costs. For example, our address validation tools, bundled with a Postalytics account, weed out incorrect or inactive addresses to prevent wasted mail. Our free Easter postcard templates match the formats required by the United States Postal Office (USPS) to qualify for postage discounts, so our customers can take advantage of those savings.

Creative Themes And Formats

Here is a list of visual elements to include in your Easter postcards:

  • Colorful painted Easter eggs
  • Easter-themed chocolates like bunnies or eggs
  • Candies
  • Pastel colors like pinks, purples, greens, blues, yellows, and oranges.
  • Easter egg hunt
  • Bunnies
  • Spring flowers
  • Beautifully decorated Easter baskets filled with eggs, candy, and toys
  • The family
  • Easter food

Postalytics offers Easter templates to give clients a head start to designing their Easter postcards in 4×6, 6×9, and 6×11 formats.

Our templates feature the Easter visuals listed above, including easter eggs, bunnies, pastel colors,  and spring flowers. They are designed to help you with your Easter promotion, from design to print to mail. You have the freedom to modify and change our templates to your liking or create your own from scratch!

Learn more about: How long does first class mail take

Experiment With Different Mailpiece Formats

When you think of Easter, many images come to mind. They can all be incorporated into your Easter postcard design to captivate your target audience.

As with all direct marketing, it is best to test. Marketers are used to experimenting with images, messages, and calls to action, but you can experiment with the format. Try sending half your list a 6×9 postcard and the other a 6×11 postcard – Posalytics offers templates for both. Track the results and use the winner for the next step of the campaign or next year’s mailing.

B2C Easter Campaign Planning

Easter Marketing Direct Mail Marketing - Chocolate Bunnies

Suppose you are a B2C company working in highly competitive categories like those we covered above. Your campaigns need to be imaginative and creative, or your mailer may not stand out in your client’s mailbox. Direct mail can help you because the mailbox is now a less crowded channel to reach your target audiences with your messages. Many of your competitors will likely be doing Easter e-mail campaigns, allowing you to capitalize on direct mail.  Combine the power of automated direct mail with your creative Easter marketing ideas, and you have a winning combination. 

Schedule a Triggered Drip Campaign

As with any marketing campaign, it’s vital to engage your audience multiple times. One of the benefits of direct mail automation tools like Postalytics is that you can schedule various campaigns in minutes and even target your non-responders for follow-up.

Easter Direct Mail Needs To Be Creative in 2022

Get a little creative if your B2B business does not fall into one of the big Easter categories. People have their wallets out, and your job is to get them to come to you. You just need the Easter marketing ideas to make it happen. 

Instead of just sending the same old emails as always, use direct mail to send an unexpected message that disrupts the norm. Why not send a postcard that takes your audience to a microsite with an online Easter egg hunt? Contests and sweepstakes can be fun to play up the Easter cheer and connect deeper with your audience. Looking for Easter marketing ideas? We can help you out. 

5 Easter Marketing Ideas For 2022 

When planning your Easter promotion, focus on the customer. What will attract them and make them want to buy more? Maybe it’s a promotion for a specific product, a discount, or a gift with a purchase. Whatever it is, make sure it’s relevant and resonates with your target audience. Here are some Easter marketing ideas for your direct mail campaign to get your creative juices flowing:

1.     Host a virtual Easter egg hunt on your website

Creating an online campaign is one thing, but how do you get your target audience to go there and start playing? Using Postalytics’ Easter templates, you can include a personalized URL (pURL) or QR code to give them quick, easy access to your website. You’ll not only increase engagement and conversions, but the beauty of using trackable visits is also that it can be used to fine-tune your direct mail marketing.

2.     Limited edition Easter bundles

Easter bundles are a great Easter marketing idea. Bundle goodies for a special discount for a limited time and watch the magic happen. Be sure to limit the number of bundles available and set a first-come, first-served basis to encourage sales. You can also restrict the date range to limit these packages.

3.     Send Easter greeting cards

Sending Easter greetings to your best customers will help them feel appreciated and, in return, continue to support your business. Remember to include a token of appreciation in the greeting card to say thank you. Or, even better, create Easter greeting cards with a gift or discount to reward your best customers on Easter.

4.     Treat them to Easter recipes

Easter promotion ideas that involve food can’t go wrong. Sending your clients popular Easter recipes on a postcard is easy, affordable, and effective. They’re likely to hold onto your recipe card or pin it on their fridge, which means they engage with your branding every time they refer to it.

5.     Offer discount coupons

Offering special deals is always a good way to get people in the door. So why not offer a limited-time discount, buy one get one free, or a gift with purchase as part of your Easter marketing campaign? People love getting something for free. Take it one step further and offer a complimentary consultation or estimate, or even some samples of your products. 

B2B Easter. Is It A Thing?

Easter Marketing Direct Mail Marketing - Basket

So you are a B2B marketer, and you feel left out of all the spending on candy, food, and clothing. Is there an obvious B2B play for Easter marketing? Of course, there is.

Segment Your Audience

You need to segment your customer base and prospect lists to find the parts of your audience that will be significantly affected by Easter (either directly or as a supplier in the supply chain to those vendors).

If you are a supplier to the businesses that make the bulk of their sales during the Easter season, you need to engage them with a targeted multi-touch, multi-channel campaign. Let them know that you understand they are entering a critical period for their business and that you and your team are ready to help them.

Join In On The Fun

In the minds of most of your audience, Easter is a joyous event to look forward to every year. However, just because you sell to businesses does not mean you can’t have some fun.

Here are a few simple ways to leverage the holiday in the B2B world:

·      Host a webinar and send all attendees a chocolate Easter bunny.

·      Send inactive or win-back (lost) clients a postcard with an Easter greeting card design.

·      Take pictures of your account managers with bunny ears and send personalized letters with their photos on them.

Free Easter Marketing Direct Mail Templates in Postalytics Editor

6×11 Postcard Direct Mail Easter Marketing – FRONT

Easter Marketing Direct Mail Marketing - Free Template Front
6×11 Postcard Direct Mail Easter Marketing

Direct Mail Easter Marketing for 2022 – BACK

Easter Marketing Direct Mail Marketing - Free Template Back
Direct Mail Easter Marketing in 2022

Above, you can see the front and back of the 6×11 postcard 2022 Easter direct mail free template in Postalytics. It features pastel colors and an Easter bunny, so your audience can tell at first glance that this is an Easter card. Of course, you can use and modify this template as you like.

Use the template to target customers with an Easter discount, or change the terminology to another call to action that suits your goals.

The template contains the %First Name %firstname% and %pURL% variables. These variable data fields will automatically populate with data from an imported list. Using variable data on postcards can increase the response rate.

We also offer Easter templates in 4×6 and 6×9 formats. You can use the templates free of charge. If you are a Postalytics customer, log in and navigate to the Pre-Built Templates page, where you can Preview/Download a PDF or open it in the editor to change the images, font, or colors.

If you are not a Postalytics customer, create a free account and use the template to your heart’s content.

How to design your Easter campaign mailer

Top marketing professionals designed the Postalytics library for prebuilt Easter postcard templates, so we know they work. You can use them as a starting point and customize your design for your Easter marketing, or use our postcard editing tools to create a postcard. Designing an Easter postcard is easy with our intuitive drag-and-drop tools. Your Easter promotion ideas can be designed, printed, and mailed in minutes from your computer. 

How to design your Easter postcard

If you want to create a direct mail campaign for your Easter marketing, keep these three things in mind.

1. Make sure your design stands out.

If you want to send out a direct mail piece for Easter, you should remember that design is key. You need to ensure that your target audience reads your mailing and connects with you. Your business needs to stand out, and the best way to do that is with a vibrant and eye-catching design on your postcard.

2. Personalize the content

If you work in marketing, you know that it’s helpful to personalize your message. It’s a great way to make your marketing feel like personal communication, and it also increases direct mail response rates. We have made this easy for you to achieve for your Easter marketing. Sync Postalytics with your existing CRM and auto-populate personalized messages, such as a first name greeting, using the variable data tools in our postcard templates.

3. Create urgency

It’s important to use language in direct mail that inspires your customers to take action. You should create a sense of urgency to get your customers to act quickly. An excellent way to do this is to use the phrase “Limited Easter Special” in your Easter marketing mailing. It’s also important that you do not overlook the importance of color: Warm colors like red are known to create urgency and move people to action.

Your Free Easter Direct Mail Templates

Free 4×6 Postcard Easter Direct Mail Template 2022

Easter Marketing Direct Mail - Free 4x6 postcard template

Free Easter Marketing Direct Mail Free 6×9 Postcard Template Front 2022

Easter Marketing Direct Mail Free 6x9 Postcard Template Front

Easter Direct Mail Free 6×9 Postcard Template Back

Easter Marketing Direct Mail Free 6x9 Postcard Template Back

 Happy Easter, and good luck with your 2022 Easter direct mail planning!

*Please note: The content of all our pre-built templates is only intended to provide our customers with ideas and a starting point for designing their postcards. You can change and customize the entire content according to your needs.