Direct Mail Postcard Design: Templates You Can Easily Edit In Postalytics

Are you looking for powerful direct mail postcard templates you can easily edit and reuse in several marketing campaigns? Then you’ve come to the right place.

For companies new to direct mail or those looking to scale their efforts, designing effective postcards and mailers can be a challenge. At Postalytics, we offer a range of direct mail design templates to simplify your process and maximize your marketing success.

One of our platform’s most beloved features is our in-depth templating system. This system includes professional direct mail design templates that you can swipe, edit, and use for your campaigns, but it also allows you to create templates that you can reuse in multiple campaigns.

Postalytic’s pre-built templates use direct mail design best practices, enabling users to quickly deploy effective direct mail campaigns in a fraction of the time it typically takes. Let’s dive into our postcard template feature set and how you can use it for your next campaign.

Direct Mail Postcard Design Costs

Direct mail design costs are one of the biggest upfront costs before sending single postage. The actual costs of your design depend on several factors; 

• For an entry-level professional designer, you can expect the design for your standard postcard or letter to cost between $150 to $250. 
• For more experienced designers may charge as much as $1,000 or more, depending on their experience and skills.

For larger or established companies, these upfront costs are relatively small in comparison to their overall spending on a particular campaign. However, those costs also push many smaller businesses toward handling their designs, which often leads to unprofessional designs that hamper the effectiveness of their campaigns.

It’s essential that every direct mail campaign that you send features professional designs. They inspire confidence in your company and convey professionalism, increasing the chances of securing conversions and closing sales. Without a professional design, you risk turning an interested prospect into someone who is turned away from your brand forever.

Fortunately, you can avoid these issues by using Postalytics. Our system makes designing your postcard or letter simple, saving you hundreds of dollars on direct mail campaign design costs. In addition, we offer dozens of high-quality pre-built templates that you can use in designing your campaigns and save for future use.

Postalytics Direct Mail Templates: Easy and Customizable

Postalytics’ platform gives you complete creative control over your direct mail campaigns. Our pre-built templates make it easy for companies to design, edit, and deploy direct mail campaigns in just minutes.

We offer postcard and letter templates covering all standard sizes. Our letter templates are the standard 8.5 x 11. Our postcard templates cover a range of sizes:

• 4 x 6
• 6 x 9
• 6 x 11

Additionally, you can choose from several base color schemes for your direct mail campaigns. You can use the different color options to match your branding and create a unique design that differs from other companies using the same templates. The different color choices for our direct mail templates include:

• Blue
• Green
• Red
• White

Key features of Postalytics’ postcard design platform:

• Drag-and-drop functionality
• Various template sizes and layouts
• Fully customizable color palettes
• High-quality image uploads and transparency tools
• No login required to try the editor

Try Our Drag-and-Drop Postcard Editor Free (No Login Required)

Advanced Features for Direct Mail Templates

Postalytics’ templates also include our advanced features, which help you launch direct mail campaigns that generate higher returns. These features include the ability to create templates to use in future campaigns and inject personalization into your designs. These features are handy for quickly launching effective campaigns to new audiences.

Additionally, Postalytics offers personalization tools, allowing you to inject variable data into your designs. Whether it’s a recipient’s first name, address, or other unique information, personalized direct mail consistently delivers higher engagement and conversion rates.

Design Your Direct Mail Postcard Template

While Postalytics offers numerous pre-designed templates, some companies may prefer to create their own postcard template. With our platform, this is entirely possible. You can import your existing designs or start from scratch using our built-in editor.

How to create a custom direct mail postcard template:

1. Navigate to the creative section in your dashboard.
2. Select “New Template” to start building your own postcard.
3. Utilize our drag-and-drop editor to create your postcard, adding your company branding, images, and messaging.
4. Once the design is complete, you can preview it as a high-quality PDF.

Design Direct Mail Postcards For Personalization

Direct mail is a much more effective channel when it uses data to personalize each piece sent, making the entire process fast and easy. Incorporating high-quality images into your personalized direct mail pieces can significantly enhance their impact and engagement. 

Whether you design your own postcard and letter templates or use one of the pre-built templates within Postalytics, our system allows you to inject personalized variable data into your designs to ensure that each piece speaks directly to your target audience on an individual level.

By including Variable Data and Logic features in the direct mail design templates, we eliminate the significant manual effort required in traditional direct mail campaigns, saving you time and money.

How to Use Variable Data Fields

To insert a variable data field into your template:

• Click on the area of your template where you’d like your variable data to appear.
• Click on Variable Data under Personalize.
• Choose Your List and select the Variable Data Insert field you want to insert into your template.
• For example, select First Name to insert your viewer’s first name into your template.

The personalization options you can inject into our pre-built templates depend on the data you input into the system. Some examples include:

• First Name
• Last Name
• City
• State
• Zip Code
• Address
• Phone

Personalization plays a crucial role in the success of direct mail campaigns. Recipients like to know that their mail is addressed specifically to them and speaks to their interests. 79% of consumers say they are more willing to interact with marketing materials when considering their previous interactions with a brand.

Other Direct Mail Services that We Offer

Postalytics offers a comprehensive suite of direct mail services designed to make your marketing campaigns as effective and efficient as possible:

• Postcard Printing: Choose from a variety of high-quality paper types and finishes to create stunning postcards that capture attention.
• Mailing Service: Our mailing service ensures your postcards reach the right audience, with options for EDDM (Every Door Direct Mail) and targeted mailing lists.
• Custom Postcards: Create your own unique postcard design with our custom postcard design services, ensuring your message stands out.
• Design Online: Use our intuitive online design tool to create your postcard design in just a few clicks, making the process quick and easy.
• Printing: Enjoy professional-grade printing that brings your designs to life with vibrant colors and crisp details.

Postalytics Direct Mail Design Templates Save Money & Time

Our pre-built and self-designed letter and postcard mailer templates make it easy for companies to dive into their first direct mail campaigns or supplement their current efforts. 

By using our professional pre-built templates, you can save yourself hundreds (or thousands) that otherwise would have gone to upfront design costs, along with the time it takes for the designer to complete the mockups and revise.

Are you interested in trying out our direct mail templates? Get Your Free Postalytics Account Today.