For companies that want to get into direct mail marketing or ramp up their current direct mail operations, design can present a serious hurdle. A single direct mail campaign can include many touches through direct mail (and other channels), which means having multiple pieces of collateral designed before launching the campaign. One way to solve design challenges is to deploy direct mail design templates to speed up the process.
While Postalytics helps companies to create, deploy, automate, and track direct mail campaigns at all stages, one of the most beloved features of our platform is our in-depth templating system. This system includes professional direct mail design templates that you can swipe, edit, and use for your own campaigns — but also allows you to create your own templates that you can reuse in multiple campaigns.
Postalytic’s pre-built templates make effective use of direct mail design best practices, enabling users to quickly deploy effective direct mail campaigns in a fraction of the time that it would typically take. Let’s dive into our template feature set and look at how it will help you deploy effective direct mail campaigns:
Costs Associated with Direct Mail Design
Direct mail design costs are one of the biggest upfront costs that businesses incur before sending a single piece of postage. The actual costs of your design depend on a number of factors. For an entry-level professional designer, you can expect the design for your standard postcard or letter to cost between $150-$250, although more experienced designers may charge as much as $1,000 or more, depending on their experience and skills.
For larger campaigns or for established companies, these kinds of upfront costs can be a drop in the bucket of their overall spend on a particular campaign. However, those costs also push many smaller businesses toward handling their own designs, which often leads to unprofessional designs that hamper the effectiveness of their campaigns.
It’s extremely important that every direct mail campaign that you send feature professional designs. They inspire confidence in your company and convey professionalism, increasing the chances of securing conversions and ultimately, closing sales. Without a professional design, you run the risk of turning an interested prospect into someone that is turned away from your brand forever.
Fortunately, you can avoid these issues by using Postalytics. Our system makes designing your postcard or letter dead-simple, saving you hundreds of dollars on direct mail campaign design costs. We offer dozens of high-quality pre-built templates that you can use in designing your campaigns and save for future use.
Postalytics Direct Mail Design Templates
Postalytics’ platform gives you complete creative control over your direct mail campaigns. With our pre-built templates we make it easy for companies to design, edit, and deploy direct mail campaigns in just minutes.
We offer postcard templates and letters templates, covering all of the standard sizes. Our letter templates are the standard 8.5 x 11. Our postcard templates cover a range of sizes:
- 4 x 6
- 6 x 9
- 6 x 11
Additionally, you can choose from a number of base color schemes for your direct mail campaigns. You can use the different color options to match your branding and create a unique design that differs from other companies that have used the same templates. The different color choices for our direct mail templates include:
Postalytics pre-built templates are designed to be heavily edited to fit your needs. You can import your own images, add shapes, colors with transparency, and other design elements to make your design truly unique and ensure that it helps your message stand out and be remembered.
To get a feel for the Postalytics direct mail design templates and our system at large, we recommend trying out our drag-and-drop postcard editor. You’ll be able to get a feel for the system and see how our editor allows you to use a template as a baseline and produce high-quality direct mail designs — all without signing up or creating a login.
Advanced Features for Templates
Postalytics’ templates also include our advanced features that help you to launch direct mail campaigns that generate higher returns. These features include the ability to create your own templates to use in future campaigns and inject personalization into your designs. Both of these features are extremely useful for quickly launching effective campaigns to new audiences.
Design Your Own Direct Mail Templates
In addition to our pre-built templates, our system also allows you to build your own templates from scratch. By going to creative > new template in your dashboard menu, you can build your own templates directly in Postalytics, import designs from outside of our system, or even build your own template offline.
Creating your own direct mail template gives you access to all of the design features that are available when creating other creative design collateral through the Postalytics system. When you’ve finished creating your template, you have the option to preview and proof the template as a high-quality PDF. The proof template will also import sample data that you can use to inspect the campaign’s variable fields and get an idea of how the finished product will look.
Design Direct Mail Templates For Personalization
Direct mail is a much more effective channel when it uses data to personalize each pieces being sent. Direct mail design templates that incorporate personalization make the entire process fast and easy.
Whether you are designing your own postcard and letter templates or using one of the pre-built templates within Postalytics, our system allows you to inject personalized variable data into your designs to ensure that each piece speaks directly to your target audience on an individual level. By including Variable Data and Logic features in the direct mail design templates, we eliminate a significant amount of manual effort required in traditional direct mail campaigns, saving you time and money.
To insert a variable data field into your template:
- Click on the area of your template where you’d like your variable data to appear.
- Click on Variable Data under Personalize.
- Choose Your List and select the Variable Data Insert field you want to insert into your template.
- For example, select First Name to insert your viewer’s first name into your template.
The personalization options that you can inject into our pre-built templates depends on the data that you input into the system. Some examples include:
- First Name
- Last Name
- Zip Code
Personalization plays a key role in the success of direct mail campaigns. Recipients like to know that the mail that they receive is addressed specifically to them and speaks to their interests. 79% of consumers say that they are more willing to interact with marketing materials that take their previous interactions with a brand into account.
Postalytics Direct Mail Design Templates Save Money & Time
Our pre-built and self-designed postcard and letter templates make it easy for companies to dive into their first direct mail campaigns or supplement their current efforts. By using our professional pre-built templates, you can save yourself hundreds (or thousands) that otherwise would have gone to upfront design costs along with the time it takes for the designer to complete the mockups and go through the revision process.
Interested in trying out our direct mail templates?