Are you looking for powerful direct mail templates you can easily edit and reuse in several marketing campaigns? Then you’ve come to the right place.
Design can present a serious hurdle for companies that want to get into direct mail marketing or ramp up their current direct mail operations.
A single direct mail campaign can include many touches through direct mail (and other channels), which means having multiple pieces of collateral designed before launching the campaign. One way to solve design challenges is to deploy direct mail design templates to speed up the process.
While Postalytics helps companies to create, deploy, automate, and track direct mail campaigns at all stages, one of the most beloved features of our platform is our in-depth templating system. This system includes professional direct mail design templates that you can swipe, edit, and use for your campaigns — but it also allows you to create templates that you can reuse in multiple campaigns.
Postalytic’s pre-built templates effectively use direct mail design best practices, enabling users to quickly deploy effective direct mail campaigns in a fraction of the time it typically takes. Let’s dive into our template feature set and look at how it will help you deploy effective direct mail campaigns.
What We’ll Cover:
Direct Mail Design Costs
Direct mail design costs are one of a business’s biggest upfront costs before sending single postage. The actual costs of your design depend on several factors. For an entry-level professional designer, you can expect the design for your standard postcard or letter to cost between $150-$250. However, more experienced designers may charge as much as $1,000 or more, depending on their experience and skills.
For larger or established companies, these upfront costs can be a drop in their overall spending on a particular campaign. However, those costs also push many smaller businesses toward handling their designs, which often leads to unprofessional designs that hamper the effectiveness of their campaigns.
It’s essential that every direct mail campaign that you send features professional designs. They inspire confidence in your company and convey professionalism, increasing the chances of securing conversions and closing sales. Without a professional design, you risk turning an interested prospect into someone who is turned away from your brand forever.
Fortunately, you can avoid these issues by using Postalytics. Our system makes designing your postcard or letter simple, saving you hundreds of dollars on direct mail campaign design costs. In addition, we offer dozens of high-quality pre-built templates that you can use in designing your campaigns and save for future use.
Postalytics Direct Mail Templates
Postalytics’ platform gives you complete creative control over your direct mail campaigns. Our pre-built templates make it easy for companies to design, edit, and deploy direct mail campaigns in just minutes.
We offer postcard and letter templates, covering all standard sizes. Our letter templates are the standard 8.5 x 11. Our postcard templates cover a range of sizes:
- 4 x 6
- 6 x 9
- 6 x 11
Additionally, you can choose from several base color schemes for your direct mail campaigns. You can use the different color options to match your branding and create a unique design that differs from other companies using the same templates. The different color choices for our direct mail templates include:
Postalytics pre-built templates are designed to be heavily edited to fit your needs. You can import your images, add shapes, colors with transparency, and other design elements to make your design truly unique and ensure that it helps your message stand out and be remembered.
We recommend trying out our drag-and-drop postcard editor to get a feel for the Postalytics direct mail design templates and our system. You’ll be able to get a feel for the system and see how our editor allows you to use a template as a baseline and produce high-quality direct mail designs — all without signing up or creating a login.
Advanced Features for Direct Mail Templates
Postalytics’ templates also include our advanced features that help you to launch direct mail campaigns that generate higher returns. These features include the ability to create templates to use in future campaigns and inject personalization into your designs. These features are handy for quickly launching effective campaigns to new audiences.
Design Your Own Direct Mail Templates
In addition to our pre-built templates, our system allows you to build your templates from scratch. By going to creative > new template in your dashboard menu, you can build your templates directly in Postalytics, import designs from outside our system, or even build your template offline.
Creating your direct mail template gives you access to all the design features available when creating other creative design collateral through the Postalytics system. When you’ve finished creating your template, you can preview and proof the template as a high-quality PDF. The proof template will also import sample data that you can use to inspect the campaign’s variable fields and get an idea of how the finished product will look.
Design Direct Mail For Personalization
Direct mail is a much more effective channel when it uses data to personalize each sent piece. Direct mail design templates incorporating personalization make the entire process fast and easy.
Whether you are designing your own postcard and letter templates or using one of the pre-built templates within Postalytics, our system allows you to inject personalized variable data into your designs to ensure that each piece speaks directly to your target audience on an individual level. By including Variable Data and Logic features in the direct mail design templates, we eliminate the significant manual effort required in traditional direct mail campaigns, saving you time and money.
To insert a variable data field into your template:
- Click on the area of your template where you’d like your variable data to appear.
- Click on Variable Data under Personalize.
- Choose Your List and select the Variable Data Insert field you want to insert into your template.
- For example, select First Name to insert your viewer’s first name into your template.
The personalization options you can inject into our pre-built templates depend on the data you input into the system. Some examples include:
- First Name
- Last Name
- Zip Code
Personalization plays a crucial role in the success of direct mail campaigns. Recipients like to know that their mail is addressed specifically to them and speaks to their interests. 79% of consumers say that they are more willing to interact with marketing materials that consider their previous interactions with a brand.
Postalytics Direct Mail Design Templates Save Money & Time
Our pre-built and self-designed postcard and letter templates make it easy for companies to dive into their first direct mail campaigns or supplement their current efforts. By using our professional pre-built templates, you can save yourself hundreds (or thousands) that otherwise would have gone to upfront design costs, along with the time it takes for the designer to complete the mockups and revise.
Interested in trying out our direct mail templates?