Personalized Direct Mail
Create personalized direct mail that cuts through the clutter and drives more conversions with easy-to-use templates and designs.
No credit card required
Trusted by thousands of Organizations
Free templates
No mailing caps
3,000+ integrations
Increase your response rates
A generic bulk mailing won’t cut it anymore – people want to feel seen.
With personalized, data-driven campaigns, you can create highly targeted campaigns that connect with recipients on a deeper level. This means higher conversion rates, more engagement, and a marketing campaign that truly works.
Personalize with data-driven precision
Estimates indicate that response rates increase by 135% when mail is personalized with the recipient’s full name.
With Postalytics, variable data printing makes it easy to add details like name, location, and more to each piece as it’s being printed, ensuring every recipient gets a message that’s made just for them.
Print and send your mail with ease
Managing large mail campaigns has never been easier. Postalytics streamlines the entire process, saving you time and money.
Just upload your recipient list, personalize your message, and schedule your mail – all in a few easy steps. We handle the printing and mailing so you can focus on what really matters: driving results.
Design with ready-to-use templates
Skip the hassle of designing from scratch. Instead, use one of our pre-designed templates, add variables for personalization and send out the campaign.
With just a few clicks, you can design eye-catching postcards, letters, and envelopes that connect with your audience.
Choose the Right Plan for You
Start with a free account today. No credit card required.
No need to cancel your account as you will always have a free account with Postalytics.
Pro & Agency Plan
✅ Lowest Per-Piece Price
✅ Unlimited White Labeled Client Accounts & Margin
✅ Easy Management Tools
Boosting Member Engagement with Automated, Personalized Direct Mail
The High Museum of Art streamlined its outreach and increased donor engagement by using Postalytics to send personalized, data-driven postcards and letters, saving time while enhancing member relationships.
Learn MoreAll teams love Postalytics
Quickly create multiple touchpoints that feel personal and keep your product top of mind.
Marketing
Find out how marketers use direct mail to beat the game and stay top of mind.
Small Businesses
Find out how SMBs generate leads with easy and powerful direct mail tools.
Agencies
Find out how agencies leverage CRM data to slash cost per customer.
Non-Profit
Find out how non-profits raise funds and advance social change.
Financial Services
Find out how financial services generate more leads and keep their clients happy.
Real Estate
Find out how real estate agents delight prospects and close more deals.
Retail & Ecommerce
Find out how shops use direct mail to win and retain loyal customers.
Insurance
Find out how insurance companies personalize their offers to win more customers.
Education
Find out how schools use direct mail to fill their classrooms.
Healthcare
Find out how healthcare professionals stay connected with personalized mailing.
Local Services
Find out how plumbers, handymen, and HVAC proffessionals get 10x more calls.
Law
Find out how lawyers stay top of mind with targeted direct mail.
Postalytics integrates with your favorite tech
Discover 3,000+ direct mail integrations developed to help marketers
Get Inspired By
Find out how Postalytics customers outperform their competition with direct mail
Boosting Attorney Lead Generation with Personalized Direct Mail Automation
J.M. Sells Law used Postalytics’ personalized, CRM-triggered direct mail to effectively time and tailor their outreach, resulting in a 5% response rate and 75% conversion rate.
Learn moreFrequently Asked Questions
How much does a direct mail campaign usually cost?
The cost of a direct mail campaign depends on factors like the size of the mailing and the target audience. For smaller, highly targeted mailings, costs typically range from $1 to $5 per addressed piece, covering materials such as printing, paper, and envelopes. For larger-scale or non-targeted mailings, prices can drop to under $1 per piece. With Postalytics, we offer competitive pricing for direct mail marketers.
What are the two types of direct mail?
There are two types of direct mail: addressed and unaddressed.
Addressed mail is sent to a particular recipient or a set of recipients defined by a list of addresses. Unaddressed mail is more commonly referred to as EDDM (Every Door Direct Mail). Most people also refer to EDDM as spam mail because of its lack of personalization.
What makes a good direct mail piece?
A good direct mail piece has a clear objective, is well-designed, customized, and inspires the recipient to take action. You can increase the chances of success through eye-catching visuals such as color photos and interesting graphics. Use attention-grabbing copy that is easy to read while still providing value, and personalize the piece as much as possible using customer data.
What is an example of a direct mail format?
Direct mail refers to any marketing communication that uses mailing lists, databases, and targeting strategies to reach potential customers through their mailbox. For example, a home security company might send postcards to local residents showcasing its services. Direct mail formats can also include tear-off coupons, QR codes, and personalized URLs that direct recipients to a specific promotional page.
How can direct mail be personalized?
The most common way to personalize direct mail is by using the recipient’s name. Adding more customer information, such as address, age, or interests, can further increase response rates. Other personalization methods include customized fonts, colors, graphics, and offers tailored to individual recipients. The more personalized the mail piece, the more likely it is to stand out and be opened.
What is variable data printing?
Variable data printing allows each piece of direct mail to be customized with unique information such as a recipient’s name, location, or personalized offer. With Postalytics, you can import audience data and dynamically customize mail pieces, creating more engaging and relevant experiences for recipients.
How can I track the success of my direct mail campaign?
Postalytics offers powerful tracking tools, including personalized URLs (pURLs) and QR codes, allowing you to monitor recipient engagement in real time. You can track when recipients interact with your mail and measure conversion rates through an online dashboard.
Can I integrate direct mail with my existing CRM or marketing platform?
Yes. Postalytics integrates seamlessly with popular CRM and marketing platforms such as Salesforce, HubSpot, and Zapier. This allows you to automate campaigns and sync customer data for more personalized and efficient direct mail marketin
Our Customers Say It Best
“I’ve worked with direct mail before. But never anything like Postalytics. It’s very versatile and customizable, and they keep improving it!”
– Mark, The Member Closing Center (MCC)
Start with Online Personalized Direct Mail Today
The first direct mail automation platform. Reap tested-and-tried marketing channels from the comfort of your computer.
Boosting Student Recruitment
Automated direct mail seamlessly integrates with digital channels, boosting engagement and driving results for colleges and universities.
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Driving Credit Union Growth
The MCC used Postalytics' Salesforce integration to automate highly targeted, data-driven direct mail campaigns, resulting in scalable lead generation and increased credit union memberships.
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Making Every Campaign Count
See how targeted direct mail campaigns drove higher donations and engagement for a nonprofit.
Read more