Direct Mail Tracking
Measure the impact of your direct mail campaigns and turn insights into action.
No credit card required
Trusted by thousands of Organizations
Free templates
No mailing caps
3,000+ integrations
Track Direct Mail with Intelligent Mail Barcodes
Frustrated by the lack of tracking of traditional mail campaigns? With Postalytics, you can keep an eye on your direct mail campaigns as they happen.
With the USPS Intelligent Mail Barcode system, you’ll know exactly where each piece of mail is. We synchronize this back to your CRM so you can see in your contact records when the piece of mail is delivered. You can use this information to trigger other marketing efforts, such as a call or email.
Monitor Engagement with Personalized QR Code & URL Tracking
Ever wondered who actually visits your website after receiving your mail? Postalytics makes it easy by giving each recipient their own personalized QR Code & URL.
When they scan, you can see exactly who’s responded in your campaign dashboard. Each response also flows right into your CRM or Marketing Automation platform, so that direct mail response can kick off the next step of the customer journey.
Analyze Results With Real-Time Dashboards
Understanding how well your campaigns are performing is crucial for success – Postalytics provides detailed dashboards that give you real-time data on delivery, open and response rates.
These insights help you identify what’s working and what needs improvement, helping you optimize future campaigns for better results.
Synchronize data with integrated CRM
With Postalytics, say goodbye to messy, disconnected data – no more data silos.
Postalytics integrates smoothly with your CRM, bringing all your tracking information into one place. You’ll always have up-to-date information on your prospects, and you can use this data to tailor your next marketing move, whether that’s a personalized email or another piece of mail.
Choose the Right Plan for You
Start with a free account today. No credit card required.
No need to cancel your account as you will always have a free account with Postalytics.
Pro & Agency Plan
✅ Lowest Per-Piece Price
✅ Unlimited White Labeled Client Accounts & Margin
✅ Easy Management Tools
Drives Success for Nonprofits with Automated Direct Mail
Learn how Postalytics helped a nonprofit tech shop automate direct mail, boosting engagement and success in Connecticut’s Project Success.
Learn MorePostalytics - the leading direct mail automation platform for many industries
Learn how your peers are deploying automated direct mail to boost their marketing ROI
Marketing
Find out how marketers use direct mail to beat the game and stay top of mind.
Small Businesses
Find out how SMBs generate leads with easy and powerful direct mail tools.
Agencies
Find out how agencies leverage CRM data to slash cost per customer.
Non-Profit
Find out how non-profits raise funds and advance social change.
Financial Services
Find out how financial services generate more leads and keep their clients happy.
Real Estate
Find out how real estate agents delight prospects and close more deals.
Retail & Ecommerce
Find out how shops use direct mail to win and retain loyal customers.
Insurance
Find out how insurance companies personalize their offers to win more customers.
Education
Find out how schools use direct mail to fill their classrooms.
Healthcare
Find out how healthcare professionals stay connected with personalized mailing.
Local Services
Find out how plumbers, handymen, and HVAC proffessionals get 10x more calls.
Law
Find out how lawyers stay top of mind with targeted direct mail.
Postalytics integrates with your favorite tech
Discover 3,000+ direct mail integrations developed to help marketers
Get Inspired By
Find out how Postalytics customers outperform their competition with direct mail
Boosting Vacation Rental ROI with Direct Mail Automation
Explore how Postalytics’ no-minimum direct mail automation significantly increased ROI for a vacation rental company through targeted campaigns.
Learn moreFrequently Asked Questions
Can you add direct mail tracking to letters?
One game-changing feature that Postalytics offers is its web-based mail tracking tools. These tools allow customers to respond to your letters in real-time while being tracked in an online dashboard – this can be done with personalized QR Codes and pURLs (Personalized URLs).
How do you track direct mail?
Tracking is pretty simple. You’ll need a domain to house your campaign and install tracking codes, which you can easily do with Postalytics. Once that’s done, drag and drop the pURL and/or QR code variables into your creative template, proof it, and get your campaign off.
What is the response rate for direct mail?
Direct mail metrics aren’t cut and dried. The average direct mail response rate is 4.4%, compared to email’s average response rate of 0.12%. Including trackable URLs in your direct mail pieces can significantly improve the effectiveness of your campaigns. Postalytics believes that quality rather than quantity response is more critical. That’s why we offer built-in functionality for tracking direct mail: You can track response rates, evaluate them, and use the insights to optimize future campaigns.
How should you follow up on direct mail advertising?
If your recipient doesn’t respond to your first email, make a point of following up at least three times in the span of two weeks. Directing recipients to a custom landing page can help you monitor engagement and interactions more effectively. This could be done by phone or email or by using an automated triggered drip campaign with Postalytics.
What is the average timeline for direct mail?
The timeline for direct mail can vary depending on several factors, including design, production, and mailing.
Typically, once your campaign design is finalized, Postalytics can process and send your mailpieces within 2–5 business days. Delivery times then depend on the postal service, with First-Class mail generally arriving within 1–3 business days and Standard-Class mail taking 5–10 business days.
From design to delivery, you can expect your direct mail campaign to be completed within 7–15 business days.
Our Customers Say It Best
“I’ve worked with direct mail before. But never anything like Postalytics. It’s very versatile and customizable, and they keep improving it!”
– Mark, The Member Closing Center (MCC)
Start with Direct Mail Tracking Today
The first direct mail automation platform. Reap tested-and-tried marketing channels from the comfort of your computer.
Boosting Orders With Targeted Direct Mail
Re-engage email non-responders with postcards.
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Driving 500% ROI with Automated Direct Mail
Learn how an eCommerce company used Postalytics' automated direct mail to re-engage inactive customers, resulting in a 500% ROI boost.
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Making Every Campaign Count
See how targeted direct mail campaigns drove higher donations and engagement for a nonprofit
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