Tod Cordill of Moderno Strategies is a marketer who engages with small to mid sized B2B firms and rolls up his sleeves to assist them build scalable, growing demand and revenue generation programs. Tod has a deep understanding of how direct mail can be deployed to work with marketing automation, … Read more about Direct Mail Thought Leadership Series Interview: Tod Cordill
Why Direct-to-Consumer Marketing Teams Are Embracing Direct Mail
Do you want to add a high response, data-driven and reliable channel to your direct-to-consumer marketing strategy? Direct mail could be your best bet. The direct-to-consumer (D2C) industry has seen rapid growth, disrupting traditional retail stores. Often, D2C brands are digital … Read more about Why Direct-to-Consumer Marketing Teams Are Embracing Direct Mail
Commerce Marketer Podcast With Greg Zakowicz
When Greg Zakowicz, Senior Commerce Marketing Analyst at Netsuite, approached me to participate in his Commerce Marketer podcast, I jumped at the opportunity. Greg's audience includes some of the most forward thinking marketers at retail and ecommerce companies - a perfect group to speak to about … Read more about Commerce Marketer Podcast With Greg Zakowicz
B2B Lead Nurturing: Automate Direct Mail To Boost Results
B2B lead nurturing sits at the nexus of a conflict between marketing and sales departments that’s been smoldering ever since marketers started sending salespeople leads. It goes something like this: The sales team says: “Marketing doesn’t give us enough leads!” The marketing team replies: … Read more about B2B Lead Nurturing: Automate Direct Mail To Boost Results
Why You Need To Include Direct Mail To Boost Your Inbound Marketing ROI
Marketers that have been able to achieve high levels of inbound marketing ROI are always looking for an edge. A new channel through which they can attract, engage and delight their ideal prospects. New tactics that can help them to bump up conversion rates. thing that can help them deliver value to … Read more about Why You Need To Include Direct Mail To Boost Your Inbound Marketing ROI
6 Powerful Direct Mail Campaign Ideas That Work With Email
So, you’re interested in trying out a direct mail campaign, but you aren’t sure where to start. It makes sense. You’re smart to take advantage of the fact that direct mail response rates are at historic highs. From crowded inboxes to the trust and authenticity that buyers assign to direct mail, … Read more about 6 Powerful Direct Mail Campaign Ideas That Work With Email