Direct-mail advertising is a tried and proven method of reaching consumers, and it is equally effective for businesses that sell to other companies. Direct mail is used by large enterprises and medium to small-sized businesses – from retail stores, realtors, banks, and financial institutions to … Read more about Here’s How Direct Mail Gets Through to B2B Companies
Where Should Direct Mail Fit Into Your Multi-Channel Marketing Strategy?
Are you stuck wondering how to fit direct mail into your multi-channel marketing mix? You're not alone – we hear this question from many forward-thinking marketers. Smart integration of direct mail is the key to increasing brand awareness and making better decisions. At Postalytics, we're … Read more about Where Should Direct Mail Fit Into Your Multi-Channel Marketing Strategy?
Why QR Codes In Marketing Suddenly Make Sense?
QR codes are now everywhere; in restaurants, on product packaging, or at the cashier’s table for quick payment. As a result, over 89 million smartphone users in the U.S. scanned a QR code from their mobile devices in 2022. This number is projected to hit 100 million by 2025. QR codes have … Read more about Why QR Codes In Marketing Suddenly Make Sense?
15 Ways to Say, “Thank You For Your Hard Work”
A 10-year study revealed that 79% of people who quit their job say they did so because they didn’t feel appreciated. Most employees never took a minute of their time to send a "thank you for your hard work" appreciation gift or postcard. If you’re looking for a way to keep your employees … Read more about 15 Ways to Say, “Thank You For Your Hard Work”
The 11 Essential Elements Of A Strong Creative Brief
Okay, so here's our “mini” creative brief for this blog post: Sure, it's not as detailed or as fancy as you'd get from a big marketing agency for a huge campaign. But a brief isn’t designed to impress –it’s designed to do the job. The creative brief template described here … Read more about The 11 Essential Elements Of A Strong Creative Brief
When You Should Absolutely NOT Send Direct Mail
A direct mail campaign that falls flat isn't just a blow to the ego, but a hit to your marketing budget, too. A campaign can yield unsatisfactory results for lots of reasons, such as an untargeted list or an unconvincing offer. But the problem might also be related to when you’re sending the … Read more about When You Should Absolutely NOT Send Direct Mail
10 Direct Mail Questions Small Businesses Ask
Small businesses don't have a dedicated marketing staff or employees with a background in print and mail. They spend their time concentrating on producing and selling their products and services. It's often the owner who handles the many administrative tasks involved in running a business (marketing … Read more about 10 Direct Mail Questions Small Businesses Ask
Think Outside the Envelope: 10 Direct Mail Marketing Ideas to Grow Your Business
Digital marketing channels have made it easier to get your customers' attention. But it has resulted in an overwhelming amount of noise. Email inboxes are flooded with thousands of emails, and people see hundreds of online ads every single day. That's why direct mail marketing is a powerful … Read more about Think Outside the Envelope: 10 Direct Mail Marketing Ideas to Grow Your Business