With marketers increasingly exploring direct mail as a method to augment their email and digital marketing channels, the question "What is direct marketing?" is being asked more frequently. Often, direct marketing and direct mail are phrases that are used interchangeably, and it is easy to see how … Read more about What Is Direct Marketing?
December 2017 Postalytics Update We've released some cool new features, just in time for the Holidays. Here's a quick summary: New Postcard and Letter Templates We continue to add new direct mail postcard and letter templates to our library of pre-built direct mail templates. These free, … Read more about New Templates, Fonts & More
At a time when digital marketing tactics grow more widespread, direct mail, one of the more traditional marketing techniques, has undergone something of a resurgence. With more and more business activity taking place in the digital realm, online marketing has grown increasingly noisy with email … Read more about Top 50 Direct Mail Tools, Services, and Software Solutions
Watch as acclaimed Chief Creative Officer Nancy Harhut and Postalytics CEO Dennis Kelly discuss ways that Postalytics clients are using direct mail to improve multi-touch campaign response rates. Nancy, one of the most successful creative directors in the world, demonstrated how the most … Read more about Direct Mail Delivers Double Digit Response Rates
Buying or renting a direct mail list is often the fastest way to start generating leads or sales for your business. Unlike email, where list purchasing is a no-no, direct mail lists are solid tools that are used by marketers in organizations of all sizes. Full service list brokers can make the … Read more about 8 Direct Mail List Tips and Best Practices
ROCKLAND, Mass., Dec. 12, 2017 - Postalytics, the leading all-in-one direct mail automation tool, today announced their integration with Zapier, an online automation tool that connects web applications. Postalytics is available in the Zapier App Directory, meaning customers can now send and track … Read more about Postalytics Announces Direct Mail Integration With Zapier