Direct mail may seem like a traditional, even outdated, marketing strategy in today's digital age. But don’t underestimate its power. If executed correctly, direct mail can offer a high engagement rate and boost the visibility of your brand. However, things can go wrong. You, as a marketing … Read more about 4 Direct Mail Mistakes That Could Cost Your Business Big-Time
What Time Does USPS Stop Delivering?
The United States Postal Service (USPS) delivers approximately 700 million packages every day. If you are an eCommerce merchant, marketer, or individual using postal services, you'll want to know the exact USPS delivery times for various USPS services. With the USPS, it's important to understand … Read more about What Time Does USPS Stop Delivering?
PO Box vs. Street Address: Delivering Postal Mail via USPS
Does your business need a PO Box address, or can you use your street address? Why do people still use PO Box addresses in the digital age? And what advantages do they have over street addresses? These are some of the questions small business owners and self-employed people are faced with when … Read more about PO Box vs. Street Address: Delivering Postal Mail via USPS
![[POSTALYTICS] Why QR Codes In Marketing Suddenly Make Sense](https://www.postalytics.com/wp-content/uploads/2023/08/POSTALYTICS-Why-QR-Codes-In-Marketing-Suddenly-Make-Sense-1024x536.png)
Why QR Codes In Marketing Suddenly Make Sense?
QR codes are now everywhere; in restaurants, on product packaging, or at the cashier’s table for quick payment. As a result, over 89 million smartphone users in the U.S. scanned a QR code from their mobile devices in 2022. This number is projected to hit 100 million by 2025. QR codes have … Read more about Why QR Codes In Marketing Suddenly Make Sense?
What Does In Transit Mean? Everything You Need To Know
“In Transit” is a shipment status commonly used by the postal service, shipment companies, and retailers like Amazon. Waiting on a shipment can be a worrying time for both the sender and the receiver. Senders want their parcel to reach its destination safely, and receivers need to know that their … Read more about What Does In Transit Mean? Everything You Need To Know
![[POSTALYTICS] How HubSpot Workflows Empower Real-Time Response Tracking](https://www.postalytics.com/wp-content/uploads/2023/08/POSTALYTICS-How-HubSpot-Workflows-Empower-Real-Time-Response-Tracking-1024x536.png){kind=tracking}
How HubSpot Workflows Empower Real-Time Response Tracking
You've just sent out an amazing direct mail campaign. Now, you're eager to see the results. But the wait to discover if your campaign succeeded is only beginning. Sometimes it takes weeks; sometimes it takes months. What if you could receive performance data immediately? Response … Read more about How HubSpot Workflows Empower Real-Time Response Tracking
15 Ways to Say, “Thank You For Your Hard Work”
A 10-year study revealed that 79% of people who quit their job say they did so because they didn’t feel appreciated. Most employees never took a minute of their time to send a "thank you for your hard work" appreciation gift or postcard. If you’re looking for a way to keep your employees … Read more about 15 Ways to Say, “Thank You For Your Hard Work”
![[POSTALYTICS] The 11 Essential elements of a strong creative brief](https://www.postalytics.com/wp-content/uploads/2019/11/POSTALYTICS-The-11-Essential-elements-of-a-strong-creative-brief-1024x536.png)
The 11 Essential Elements Of A Strong Creative Brief
Okay, so here's our “mini” creative brief for this blog post: Sure, it's not as detailed or as fancy as you'd get from a big marketing agency for a huge campaign. But a brief isn’t designed to impress –it’s designed to do the job. The creative brief template described here … Read more about The 11 Essential Elements Of A Strong Creative Brief