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Direct Mail Marketing Tech, Tools & Tips – Postalytics Blog

June 30, 2023 by Dennis Kelly

Increase Direct Mail Response Rates with Advanced Personalization Tools

Increase Direct Mail Response Rates with Advanced Personalization Tools

Businesses are constantly trying to find new ways to reach their audience. Despite the prominence of digital advertising, one of the methods gaining popularity is direct mail marketing.  There’s more to this medium than just widely sending pieces of mail to everyone and anyone. You need to … Read more about Increase Direct Mail Response Rates with Advanced Personalization Tools

June 28, 2023 by Dennis Kelly

Direct Mail Marketing for Start-ups: Navigating the Challenges and Opportunities

Direct Mail Marketing for Start-ups: Navigating the Challenges and Opportunities

Direct mail marketing can be a highly effective way for start-up companies to reach potential customers and promote their products or services.  While it may seem like an outdated approach in the digital age, direct mail has evolved to become more targeted and personalized, allowing … Read more about Direct Mail Marketing for Start-ups: Navigating the Challenges and Opportunities

June 21, 2023 by Dennis Kelly

Is Direct Mail Still Relevant in the Digital Age?

Is Direct Mail Still Relevant in the Digital Age?

As the leading direct mail automation platform, we spend a lot of time researching the importance of direct mail in our digital age.  We're living in a world dominated by digital communication. But despite the prevalence of email, social media, and text messaging, there's still a … Read more about Is Direct Mail Still Relevant in the Digital Age?

June 14, 2023 by Dennis Kelly

[POSTALYTICS] Quickly Create Customized CSS Stylesheets for Your Clients

Quickly Create Direct Mail CSS Stylesheets for Your Clients

Design is one of the most integral elements of direct mail.  The colors you add, the fonts you pick, the imagery you include, and the layout you choose all play an essential role in drawing your recipient’s attention and encouraging them to act on your call to action. As you work with … Read more about Quickly Create Direct Mail CSS Stylesheets for Your Clients

June 14, 2023 by Dennis Kelly

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Direct Marketing Tools That Will Help You to Grow Your Business

Want to reach your consumers but tired of the intermediaries and dependence on other platforms? Direct marketing is the answer.  Instead of relying on others to promote your business, direct marketing helps you reach your consumer with personalized marketing campaigns and messages. Because … Read more about Direct Marketing Tools That Will Help You to Grow Your Business

June 14, 2023 by Dennis Kelly

[POSTALYTICS] 15 Genius QR Code Ideas for Marketing in 2023

15 Genius QR Code Ideas for Marketing in 2023

QR codes are making their way into our daily lives.  We have seen QR codes popping up in many places. Be it on your restaurant table for scanning the menu, while making a cashless transaction, or while seeing unique marketing campaigns that take you to a company’s website or social profiles … Read more about 15 Genius QR Code Ideas for Marketing in 2023

June 6, 2023 by Dennis Kelly

Easily Distribute and Manage Creative Templates for Your Clients

Easily Distribute and Manage Creative Templates for Your Clients

Managing multiple direct mail marketing campaigns isn’t as easy as it sounds. It is a time and resource heavy process that requires you to be constantly on your feet to create new designs that satisfy your various clients.  Instead of starting from scratch, you can use creative design … Read more about Easily Distribute and Manage Creative Templates for Your Clients

June 6, 2023 by Dennis Kelly

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Non-Profit Bulk Mailing: Your Ultimate Guide

If you’re a non-profit company, good news! You can access many mailing benefits that can help reduce overheads.  And there’s even better news; you no longer have to shell out much money to bulk mail your letters or postcards.  As a direct mail automation platform, we have created … Read more about Non-Profit Bulk Mailing: Your Ultimate Guide

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