Getting the marketing strategy right is essential for the growth of any serious business.
With the right strategies in place, you can deliver a big impact and get high response rates from your target audience. As the leading direct mail automation platform, we spend a lot of time analyzing the latest and greatest direct mail strategies.
From personalization to holiday postcards and omnichannel marketing, these direct mail marketing strategies have been proven to work.
So, if you’re ready to elevate your direct mail campaigns and achieve even greater success, read on and discover the tactics that will help you stand out and achieve your marketing goals this year.
Table of contents
- What is Direct Mail Marketing?
- Why Direct Mail Marketing Works
- How much does Direct Mail Campaign Cost?
- 15 Direct Mail Marketing Campaigns that Work
- #1 Personalization
- #2 Trigger Holiday Postcards
- #3 Master the Omnichannel
- #4 Grab Attention with Custom Envelopes
- #5 Provide Freebies, Vouchers & Discounts
- #6 Proper Timing is Key
- #7 Take Advantage of Segmentation
- #8 Optimize CTAs
- #9 Reactivate Cold Leads
- #10 FOMO is Your Friend
- #11 Make it Exclusive
- #12 Test, Measure & Track Campaigns
- #13 Use Consistent Messaging
- #14 Wish Your Customers Happy Birthday
- #15 Use the 40/40/20 Rule
- Final Thoughts
What is Direct Mail Marketing?
Direct mail marketing is a type of marketing that delivers physical materials, like flyers, catalogs, and postcards, directly to your audience’s mailbox.
It gives a personal touch and allows potential customers to contact you easily. Direct mail marketing strategies aim to help businesses generate more leads, increase sales and boost customer retention. Nonprofits would use direct mail to raise awareness and donations.
With Postalytics, you can create, send and track postcards, letters, and other direct mail pieces without the need to hire designers or experts.
Why Direct Mail Marketing Works
Direct mail marketing is an effective way to reach your customers and make a lasting impression. It works because it’s tangible, memorable, and less saturated than digital marketing channels. Savvy marketers are using direct mail to create a powerful omnichannel with email, PPC, and even social media.
Let’s explore some of the reasons why direct mail works up close.
Direct Mail is Tangible
Direct mail is delivered directly to prospects’ or customers’ hands. They are virtually guaranteed to check and read your message. Over 91% of mail is opened and read today, according to our latest study. People appreciate receiving mail more than other forms of communication.
Direct Mail Speeds up Decision-Making
Direct mail can speed up decision-making by delivering targeted and relevant information to your customers. Unlike digital marketing, which can be overwhelming and difficult to navigate, direct mail provides a clear and concise message that is easy to understand. As a matter of fact, 83% of purchasing decisions were influenced by direct mail, according to our study.
Direct Mail is Memorable
Direct mail, like letters and brochures, is easier to process mentally. They use 21% less cognitive effort compared to digital advertising. Research shows that physical media causes more emotional responses than modern digital media, improving the chances of recalling later and giving a more memorable experience.
Direct Mail is Less Saturated
Not many businesses opt for direct mail marketing strategies. This helps you stay unique in the market and make you more visible among your customers.
Direct Mail is Creative
Direct mail features a variety of content- from newsletters to postcards. You can play with colors, designs, and content. In fact, you can design the mail based on the current trend in the market to make it more attractive and engaging. Postalytics offer easy-to-use tools that don’t require expertise to design a mail professionally.
Direct Mail is Personal
Direct mail can be a highly personal form of marketing that allows you to connect with your customers on a deeper level. Some 71% of consumers say direct mail feels more personal than online digital, according to our latest direct mail report.
By tailoring your message to their specific interests and needs, you can create a sense of intimacy and demonstrate that you value them as customers. With Postalytics, you can automatically personalize and trigger your direct mail by plugging your CRM and defining triggers.
How much does Direct Mail Campaign Cost?
The cost of direct mail campaigns depends on various factors like the campaign’s length, content type, tools, delivery service, and much more. Generally, a single direct mail will cost anywhere from 30 cents to 10$ based on how much you spend on copywriting, design, printing, copywriting, and distribution.
Postalytics is an incredible cloud-based platform that offers direct mail services at a volume-based price. The best part is that you can personalize, automate and send your mail from a single platform. So, there won’t be any hustle and bustle for you. On top of that, no need to hire graphic designers, illustrators, or designers. Using templates and various tools, you can professionally create letters and postcards with this intuitive and simple platform.
15 Direct Mail Marketing Campaigns that Work
Direct mail marketing campaigns can be a highly effective way to connect with your customers and drive business success. With the right messaging, design, and strategy, direct mail can be a powerful tool for building relationships, driving engagement, and increasing sales. In this list, we’ll explore direct mail marketing campaigns that work, offering practical tips and examples to help you create effective campaigns that resonate with your target audience.
Personalization has a significant impact on lead generation and sales. This marketing area can improve consumers’ experience by maintaining cohesion and consistency on all channels, resulting in brand royalty that increases revenue.
According to experts, people love to build a connection and externalize themselves through their favorite brands. They want to be a part of the movement. Personalizing your content can ensure your customers feel included, connected, and satisfied.
#2 Trigger Holiday Postcards
Holidays offer a prime opportunity to connect with your customers and build a lasting relationships. Triggering holiday postcards can help you show your appreciation and gratitude and create a personal connection that drives sales and builds customer loyalty.
With Postalytics, you can design and send holiday postcards that stand out and grab your customers’ attention.
#3 Master the Omnichannel
An omnichannel marketing technique allows brands to meet their customers where they are by sending them the right message at the right time. With omnichannel marketing, your organization can offer a unified customer experience that reflects the previous marketing content delivered.
Postalytics is an ideal platform to use for omnichannel marketing. With Postalytics, you can create a strategic and promising marketing strategy that integrates direct mail and email. Targeting your leads or potential customers from both channels maximize your chances of compelling them to purchase your services or products.
#4 Grab Attention with Custom Envelopes
Direct mail is all about getting creative. The more your mail looks appealing and catchy, the more credible and trustable you will be in the eyes of your customers. While adding beautiful colors and pictures to your postcards or letters are fundamental, designing your envelope is also a great idea.
The design of your envelope is critical since it’s the first thing your customers see. By creating an artistically designed envelope, you can entice your customers to open your direct mail immediately, increasing the chances of a positive response. Postalytics offers a range of appealing envelope options that you can easily incorporate into your direct mail campaigns.
#5 Provide Freebies, Vouchers & Discounts
We all love to get free services or products, discounts, and vouchers, and so do your customers. Incorporating information about discounts, vouchers, and freebies in your mail will help you get the attention you want.
Make the offer visible in your mail content so your consumers can see it immediately. Also, help them get the discount by including a QR code of the link with Postalytics. This way, your potential customer doesn’t have to waste time and effort that motivates them to avail of the offer then and there.
#6 Proper Timing is Key
Whether or not you choose direct mail marketing strategies, the timing of your marketing decides the results. It is essential to target people at the right time when they need your service or produce the most.
Postalytics can help you target customers at the right time in their customer journey. This cutting-edge technology allows you to automate the process. You can also design triggered direct mail campaigns to engage with your audience when they are looking for a brand like you.
#7 Take Advantage of Segmentation
Direct mail segmentation makes personalization easier for you. It allows you to create a precise message based on your customers. You can segment your customers through geographical location, age, and interest.
For instance, if you opt for geography, your customer list will be based on state, city, or zip code. This allows you to create a campaign by considering a particular area.
#8 Optimize CTAs
Optimizing CTAs is beneficial for both customers and businesses. While customers can get insights from CTA, brands can improve engagement chances.
With Postalytics, you can optimize your CTAs by identifying key behaviors of your customers. Additionally, you can include QR codes and URLs that offer easy access to your site to your customers. You can also add contact information so that people can call you to get further information
#9 Reactivate Cold Leads
If you want to boost your sales, reactivating cold leads is an ideal option for you. Cold leads are potential customers who already know about your business, are most probably engaged with you in the past, and are interested in your services or products. But these are the people you lose just because of not targeting them at the right time or using the right message.
Strategically designing your marketing can reactive your cold leads. You need to set up a drip campaign, look for offers that can compel customers, and make an effort to regularly engage with them.
#10 FOMO is Your Friend
One of the popular and relatively new strategies is FOMO marketing. The idea of FOMO helps you show that the general population and influential individuals benefit from your product. Your audience wonders what they are missing out on by showing that your service or product is a social norm.
To stay updated, they will give you a shot at your product. So, when you send a mail, write about the experience of famous people and others with your brand, and give a URL to your reviews, if any.
#11 Make it Exclusive
Exclusivity can gain the attention of your potential consumers. You can give exclusive rewards or prizes that differentiate you from other brands. Exclusive offers motivate your customers and inspire action.
#12 Test, Measure & Track Campaigns
Whether you run a drip campaign, triggered email and mail marketing, or a simple postcard campaign, you need to test and measure it constantly. Tracking your campaigns will allow you to crave more successful campaigns in the future.
Understanding the result of your marketing can help you know whether it has worked. And if not, then the data will help you know the reason.
#13 Use Consistent Messaging
You need to ensure you deliver consistent messages if you are using multiple channels like direct mail, digital media, or email. If not, your customers can get confused about your brand, products, and offers.
So, consider your goals, preferences, and audience to create a message, and use the same for every marketing strategy. You can slightly change the message based on the type of channel you are using for marketing.
#14 Wish Your Customers Happy Birthday
Remembering your customer’s birthday has various advantages. Customers will feel seen and appreciated if you send them unexpected birthday postcards. Being seen and appreciated usually translates to better retention, increased sales, and word-of-mouth marketing.
This idea also leads to strong brand recognition and awareness. Birthday wishes will also lead to top-of-mind awareness that ensures you increase sales.
#15 Use the 40/40/20 Rule
Such a rule indicates that 40% of your direct mail marketing success depends on your audience, and another 40% depends on your message or offer. The remaining 20% depends on everything else, including the envelope, timing, and branding.
Consider this rule to design your mail marketing campaign. This will help you achieve your desired outcomes and satisfy your customers.
Buy a mailing list for Your niche
Users can buy high-quality mailing lists for US addresses directly within the Postalytics app.
This integration is a response to the challenges of traditional direct mail marketing and aims to simplify the process of selecting and purchasing mailing lists for marketers.
The lists are sourced from various sources and updated every month to maintain the best data quality. With this feature, marketers can save time and money as they no longer need to deal with list brokers, ensuring a higher ROI.
Users can select from consumer, occupant, or B2B business lists, with a low-cost option for occupant lists. Micro-targeting is also possible, with lists as small as 20 records. Sign up for a free account today to start purchasing mailing lists.
Get a free account to acquire your mailing list today.
Direct mail marketing can be a powerful tool for businesses looking to make a lasting impact and connect with their target audience.
Companies can drive engagement, build relationships, and increase sales by using personalization, holiday postcards, omnichannel marketing, and many more.
With the help of Postalytics, businesses can easily create, send, and track their direct mail campaigns without the need for graphic designers or other experts.
By incorporating these proven direct mail marketing strategies, You can stand out in their industry and achieve marketing goals for this year and beyond.