According to the Census Bureau’s 2020 population estimate, about 58 million adults aged 65 and older live in the U.S. Whether you want to build awareness for your assisted living center or get more leads for supplements aimed at seniors, direct mail is a great way to reach these adults. It … Read more about Senior Living Direct Mail: Best Practices & Examples
Gmail & Yahoo Mail Changes in 2024 and What it Means for Your Email Marketing Campaign
Much of your email marketing campaign’s success relies on whether the email gets delivered to the recipient’s inbox or goes straight to the spam folder. With Google and Yahoo turning email best practices into mandatory requirements, there’s a big question mark on how to ensure your emails … Read more about Gmail & Yahoo Mail Changes in 2024 and What it Means for Your Email Marketing Campaign
Happy Victoria Day Wishes, Cards, and Letters
Why Create Happy Victoria Day Wishes, Cards, and Letters It's no secret that consumers are most receptive during holidays. It's also evident that Victoria Day, a holiday that celebrates Queen Victoria’s birthday, is one of those cheerful events on the calendar that Canadians love to celebrate! … Read more about Happy Victoria Day Wishes, Cards, and Letters
The Best White Label Marketing Agency Software in 2024
As an agency executive, you are always looking to generate leads, stay top of mind, and grow your client's business. Tapping into a new trend or product can mean great results for your clients, which means great results for your agency. Agency growth often revolves around adopting new technology … Read more about The Best White Label Marketing Agency Software in 2024
7 Direct Mail Examples to Inspire Your Next Campaign
Like the combination of digital channels in use today, there once was a time when direct mail was the primary advertising channel for many small and mid-sized companies. Companies would move to new channels in an effort to stand out. Today, we find that the opposite is true. With everyone using … Read more about 7 Direct Mail Examples to Inspire Your Next Campaign
The Ultimate Guide: How to Choose and Test Your Direct Mail List
How many addresses should be on your direct mailing list to generate 1,000 responses? Ideally, just 1,000. Achieving a 100% response rate would make you a direct mail marketing genius—reaching the perfect audience with the right offer at the ideal moment. While that goal is unrealistic, it … Read more about The Ultimate Guide: How to Choose and Test Your Direct Mail List
![[POSTALYTICS] Restaurant Marketing 15 Most Effective Tactics](https://www.postalytics.com/wp-content/uploads/2023/01/POSTALYTICS-Restaurant-Marketing-15-Most-Effective-Tactics-1024x536.png)
Restaurant Marketing: 15 Most Effective Tactics in 2024
Starting up a business can be an enormous task – especially when it comes to the restaurant industry. In many towns, local restaurant owners will have dozens of other businesses to compete with, which makes standing out among local customers a top priority. But how do you make your … Read more about Restaurant Marketing: 15 Most Effective Tactics in 2024
![[POSTALYTICS] B2B Lead Nurturing Automate Direct Mail to Boost Results](https://www.postalytics.com/wp-content/uploads/2019/07/POSTALYTICS-B2B-Lead-Nurturing-Automate-Direct-Mail-to-Boost-Results-1024x536.png)
B2B Lead Nurturing: Automate Direct Mail to Boost Results
Every business wants to generate leads. But the real challenge lies in converting these leads. That’s where lead nurturing comes into the picture. Companies that implement successful lead nurturing strategies generate 50% more sales-ready leads at a 33% lower cost. When it comes to B2B … Read more about B2B Lead Nurturing: Automate Direct Mail to Boost Results