Sending postcards remains a classic way to generate leads, stay top of mind, and foster relationships from far away. However, some may encounter a few hiccups if it's their first time addressing a postcard. That's okay because we have compiled a guide that will show you how you can send a … Read more about How To Address a Postcard in 9 Easy Steps
Improve Your Nonprofit Marketing Strategy With These Easy Steps
The nonprofit sector is the third-largest workforce in the U.S., behind only retail and manufacturing. It represents 10 percent of the American workforce or 11.4 million jobs. This includes nonprofits like charities and arts organizations. So how do you ensure that your nonprofit … Read more about Improve Your Nonprofit Marketing Strategy With These Easy Steps
How to Successfully Advertise Commercial Real Estate in the United States
The best marketing strategy for commercial real estate businesses The commercial real estate market is worth over $1 trillion in the United States. And there are over 2.1 million commercial real estate companies fighting for a slice of that market. So how do you ensure that your business … Read more about How to Successfully Advertise Commercial Real Estate in the United States
The 4 Best Ways to Use Direct Mail In your HVAC Marketing Strategy
HVAC marketing ideas that will set you apart from your competitors The HVAC market value in North America is worth $13.8 billion and is predicted to grow 5% annually, so it’s definitely a worthwhile industry to work in. But it is very competitive- there are over 105,000 HVAC … Read more about The 4 Best Ways to Use Direct Mail In your HVAC Marketing Strategy
Lead Nurturing With Direct Mail
When you mention lead nurturing, most marketers immediately think of email. Automated drip sequences have long been the go-to method for staying in touch with prospects and encouraging them to progress in a sales process. There’s only one problem with this approach — well, really about a hundred and … Read more about Lead Nurturing With Direct Mail
The New Direct Mail Glossary Of Key Words, Phrases & Acronyms
To a marketer new to direct mail marketing, many of the terms, phrases and acronyms used by specialists in the business can seem pretty arcane. More recently, as technology has reshaped the way that modern direct mail works, an entirely new set of lingo has emerged that even experienced direct mail … Read more about The New Direct Mail Glossary Of Key Words, Phrases & Acronyms
3 No Brainer Tips: How To Save Money On Direct Mail Marketing
Let’s face it -- many business people are taking a closer and closer look at their marketing costs. And as the world faces an uncertain economy, our clients have been asking us for ideas on how to save money on their direct mail marketing. That saying attributed to Ben Franklin certainly holds … Read more about 3 No Brainer Tips: How To Save Money On Direct Mail Marketing
Direct Mail Tracking With Real Time Dashboards
Imagine this: Someone on your marketing team creates an email campaign, with personalized messages to a highly targeted audience — but doesn't use a dashboard to track delivery, bounces or clicks. Crazy right? What kind of marketer wouldn't want to track the effectiveness of their campaign? Well, … Read more about Direct Mail Tracking With Real Time Dashboards