Welcome to the "Direct Mail Bake Off", where the team at Postalytics examines & critiques direct mail creative that we receive, as consumers or business people. Mack Weldon takes on The New England Flower Exchange Today's entries involve 2 direct mail postcards designed for very different … Read more about Holiday Open House vs. Cool Underwear
How To Select The Right Direct Mail Offer
The direct mail offer you choose will have a huge impact on the response and ROI of your next direct mail campaign. A good offer will generate high response. A less-than-enticing offer? Not so much. No offer at all? Don’t count getting responses. Direct mail strategists spend a lot of time … Read more about How To Select The Right Direct Mail Offer
Multi-touch Direct Mail Campaigns Get Better Response
I often hear from marketers that they want to "test direct mail marketing" and my first response is to recommend multi-touch direct mail campaigns. What surprises me is how often marketers that are new to direct mail are thinking they'll send out a single touch of say, 500 pieces to evaluate … Read more about Multi-touch Direct Mail Campaigns Get Better Response
How To Find The Best Consumer Mailing List For Direct Mail Campaigns
Can the right consumer mailing list light a fire under your B2C lead generation program? Over the past few years, leading consumer brands are turning more and more to direct mail — which has reemerged as one of the most effective and personalized communication channels available for B2C … Read more about How To Find The Best Consumer Mailing List For Direct Mail Campaigns
How Does the Direct Mail Process Work?
Set up a direct mail campaign in 8 easy steps Are you a marketer that is interesting in getting your feet wet with direct mail marketing? Are you familiar with the direct mail process? Direct mail can be a powerful tool. But for those that have had limited experience with offline … Read more about How Does the Direct Mail Process Work?
3 ROI-Generating Examples of Direct Mail Marketing to Inspire Your Next Campaign
With digital marketing channels becoming increasingly crowded and expensive, marketers are looking for new twists on offline channels like direct mail to boost the ROI of their campaigns. Reviewing examples of direct mail success can be a great way to help formulate your own high achieving … Read more about 3 ROI-Generating Examples of Direct Mail Marketing to Inspire Your Next Campaign
Direct Mail Sizes: The Ultimate Guide To Mail Dimensions
If you’re a marketer that is planning a direct mail campaign, you might check out the specs from the US Postal Service for direct mail sizes. You also might get really confused! The names and the exact specifications for standard direct mail sizes are clearly labeled. They just might not make … Read more about Direct Mail Sizes: The Ultimate Guide To Mail Dimensions
How To Write An Effective And Automated Sales Letter
Many marketers that have a solid foundation in digital marketing channels haven’t been exposed to a fundamental component of direct marketing - the sales letter. It’s easy to get caught up in building out automated campaigns that drive people to your website, and automated email sequences to … Read more about How To Write An Effective And Automated Sales Letter