"There are so many direct mail marketing companies! How can I find the right fit for us?" With consumer trust in direct mail ranking very high in recent surveys, finding the right direct mail marketing company to partner with is an important choice. But choosing the right company can be … Read more about How To Evaluate Direct Mail Marketing Companies
Direct Mail Management Software – Cloud Based Tools That Integrate & Track Direct Mail Campaigns
A new generation of direct mail management software tools are offering a wealth of new ways to deploy direct mail marketing campaigns and understand exactly what happens after you send a campaign. Traditionally, direct mail campaigns were sent out into the dark, with limited tracking and … Read more about Direct Mail Management Software – Cloud Based Tools That Integrate & Track Direct Mail Campaigns
Direct Mail Design Best Practices — Increase Your Direct Mail ROI
When you make direct mail a key part of your overall marketing strategy, it is important that you understand direct mail design best practices in order to maximize your returns. Your audience will interact with your direct mail differently than it does with digital media. 81% of people read or scan … Read more about Direct Mail Design Best Practices — Increase Your Direct Mail ROI
8 Features to Look for In Modern Direct Mail Solutions
Brands that invest heavily in direct mail solutions are reaping the benefits. For all of the focus on digital platforms in modern marketing, direct mail is a surprisingly effective marketing channel that continues to be an unsung hero for companies in nearly every industry. What's driving … Read more about 8 Features to Look for In Modern Direct Mail Solutions
Direct Mail Postcards That Produce – 7 Tips
Since the launch of Postalytics, we've seen a lot of direct mail postcards from thousands of campaigns. When we analyze winning postcard marketing campaigns, we've found some consistent themes that every marketer and designer can benefit from. Following these guidelines can help make sure you create … Read more about Direct Mail Postcards That Produce – 7 Tips
5 New Ways To Use Direct Mail And Email Marketing For Multichannel Success
Many marketers are well versed in the use of direct mail and email marketing. Not many know how to combine them effectively. They're commonly used as stand-alone direct marketing channels, with teams, technologies and processes that have been built out over the years to support their strengths … Read more about 5 New Ways To Use Direct Mail And Email Marketing For Multichannel Success
15 Top Direct Mail Marketing Trends
Direct Mail Marketing has been making a resurgence. With email and digital ads being such crowded channels, it is hard for marketers to stand out from their competitors, and new research shows that buyers trust direct mail. As a result, there has been a rekindled appreciation for direct mail as a … Read more about 15 Top Direct Mail Marketing Trends
Direct Mail Success – 8 Direct Mail Experts Reveal Their #1 Tip
Digital tools have revolutionized marketing. Today’s marketers have more data, more tools, and more channels to connect with prospects. SEO, inbound, email marketing, and social media have all left an indelible mark on the marketing landscape. Marketers now have the tools to create multi-channel … Read more about Direct Mail Success – 8 Direct Mail Experts Reveal Their #1 Tip