When you mention lead nurturing, most marketers immediately think of email. Automated drip sequences have long been the go-to method for staying in touch with prospects and encouraging them to progress in a sales process. There’s only one problem with this approach — well, really about a hundred and … Read more about Lead Nurturing With Direct Mail
The New Direct Mail Glossary Of Key Words, Phrases & Acronyms
To a marketer new to direct mail marketing, many of the terms, phrases and acronyms used by specialists in the business can seem pretty arcane. More recently, as technology has reshaped the way that modern direct mail works, an entirely new set of lingo has emerged that even experienced direct mail … Read more about The New Direct Mail Glossary Of Key Words, Phrases & Acronyms
3 No Brainer Tips: How To Save Money On Direct Mail Marketing
Let’s face it -- many business people are taking a closer and closer look at their marketing costs. And as the world faces an uncertain economy, our clients have been asking us for ideas on how to save money on their direct mail marketing. That saying attributed to Ben Franklin certainly holds … Read more about 3 No Brainer Tips: How To Save Money On Direct Mail Marketing
Direct Mail Tracking With Real Time Dashboards
Imagine this: Someone on your marketing team creates an email campaign, with personalized messages to a highly targeted audience — but doesn't use a dashboard to track delivery, bounces or clicks. Crazy right? What kind of marketer wouldn't want to track the effectiveness of their campaign? Well, … Read more about Direct Mail Tracking With Real Time Dashboards
Holiday Open House vs. Cool Underwear
Welcome to the "Direct Mail Bake Off", where the team at Postalytics examines & critiques direct mail creative that we receive, as consumers or business people. Mack Weldon takes on The New England Flower Exchange Today's entries involve 2 direct mail postcards designed for very different … Read more about Holiday Open House vs. Cool Underwear
How To Select The Right Direct Mail Offer
The direct mail offer you choose will have a huge impact on the response and ROI of your next direct mail campaign. A good offer will generate high response. A less-than-enticing offer? Not so much. No offer at all? Don’t count getting responses. Direct mail strategists spend a lot of time … Read more about How To Select The Right Direct Mail Offer
Multi-touch Direct Mail Campaigns Get Better Response
I often hear from marketers that they want to "test direct mail marketing" and my first response is to recommend multi-touch direct mail campaigns. What surprises me is how often marketers that are new to direct mail are thinking they'll send out a single touch of say, 500 pieces to evaluate … Read more about Multi-touch Direct Mail Campaigns Get Better Response
Direct Mail Testing – A Best Practices Guide
Data-driven marketers are focused on taking an analytical approach to campaign strategy and measuring marketing performance. That's why so many marketers are intrigued by the idea of incorporating direct mail testing as a tool to create continuous improvement and a deeper understanding of what … Read more about Direct Mail Testing – A Best Practices Guide