Postalytics

Direct Mail Automation

Postalytics Direct Mail Podcast

Print to Pixel with Dennis Kelly

Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed.

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Print to Pixel with Dennis Kelly

Check out our latest episodes

Synergy of Data and Creativity in Sales Leadership with Michael Helms #06

In this episode we have Michael Helms, the Regional VP of Sales at RR Donnelley (RRD), a global leader in multichannel solutions for marketing and business communications. With over 50,000 customers and a presence in 345 countries, RRD offers a comprehensive portfolio of capabilities underpinned by Michael’s expertise. Beyond technical know-how, Michael is a conductor…...

Maximizing Relevancy and Response in Health Insurance Marketing with Lianne Wade #05

In this episode we have Lianne Wade, a Senior Director of Client Service at MERGE Boston, specializing in integrated marketing. She is highly skilled in employing omnichannel strategies that incorporate various channels, including direct mail, to drive successful campaigns. Lianne’s expertise extends to customer insights, data analytics, omni-channel marketing strategy, and measurable, ROI-based strategies. She…...

Omnichannel Marketing Lessons & Best Practices with Bruce McMeekin #03

In this episode we have Bruce McMeekin. Bruce is CEO and founder of BKM Marketing, an Inc. 5000, omnichannel marketing agency focused on delivering turnkey, results-driven marketing programs for banks and other results-driven B2B and B2C clients. Bruce and his BKM Marketing colleagues assemble high-caliber project teams of seasoned creatives, data analysts, digital, and print…...

Unlocking the Distinctive Power of Direct Mail Data with Jeff Tarran #02

In this episode we have Jeff Tarran joining us. Jeff is the Chief Operating Officer of Gunderson Direct, one of the leading marketing agencies specializing in direct mail in the U.S. Gunderson has been building and improving direct mail programs for large companies and well funded startups for over 18 years, applying proprietary testing and…...

The Future of Customer Communication and Sustainability with Steve Falk #04

In this episode we have Steve Falk, the VP Partnerships and Sustainability at The AIIM Group in Aurora, Ontario. With expertise in both physical and digital technologies, Steve and the team at AIIM integrate triggered Variable Data Printing and Direct Mail into clients’ tech stacks, driving improved sales, customer engagement, and charitable donations.   Steve’s a…...

Using Behavioral Science in Marketing with Nancy Harhut #01

In this episode we have Nancy Harhut joining us. Nancy is the Co-Founder and Chief Creative Officer at HBT Marketing. They create digital and direct marketing campaigns driven by what behavioral scientists have proven about how people make decisions. And, we deliver superior results for some of the best brands around. Nancy has an extensive…...

Your Host, Dennis Kelly

Frequently Asked Questions

What makes Postalytics’ Direct Mail Marketing stand out from other platforms?

Postalytics offers an integrated approach combining traditional direct mail with modern tracking and automation features, ensuring high engagement and measurable ROI.

How does Postalytics ensure my direct mail reaches the right audience?

Our platform includes a USPS address validation and easy list importing, ensuring your mail is sent to valid and intended addresses.

Can Postalytics integrate with my existing CRM and Marketing platforms?

Absolutely! Postalytics seamlessly integrates with leading CRM and marketing platforms like HubSpot, Salesforce, and Zapier.

How can I track the success of my direct mail campaigns with Postalytics?

Postalytics provides real-time tracking features, enabling businesses to monitor delivery statuses and measure online engagement metrics, just like you would in an email campaign.

Is Postalytics suitable for large-scale direct mail campaigns?

Yes, Postalytics is designed to handle both small and large-scale campaigns efficiently, providing scalability and reliability.

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