In this episode we have Nancy Harhut joining us. Nancy is the Co-Founder and Chief Creative Officer at HBT Marketing. They create digital and direct marketing campaigns driven by what behavioral scientists have proven about how people make decisions. And, we deliver superior results for some of the best brands around.

Nancy has an extensive knowledge of direct and digital marketing best practices, outstanding pitch skills, established track record delivering results with B2B and B2C clients, both global and local.


  • 00:00 – Intro
  • 02:03 – From Early Career to Behavioral Science in Marketing
  • 04:39 – Exploring the Power of Behavioral Science in Marketing
  • 08:42 – Enhancing Direct Marketing with Emotion-Driven Strategies
  • 12:23 – Embracing Counterintuitive Marketing with Behavioral Science
  • 18:52 – Testing Behavioral Science in Direct Marketing
  • 21:24 – Direct Mail Testing with Behavioral Science Insights
  • 26:48 – Behavioral Science Marketing Insights in Nancy’s Book
  • 28:39 – Get in Touch with Nancy

Get in Touch with Nancy:

Nancy’s LinkedIn

HBT Marketing Website


Robert Cialdini

John Sisson


“Using Behavioral Science and Marketing” by Nancy Harhut

“Influence: The Psychology of Persuasion” by Robert Cialdini

More About Postalytics:

Postalytics Website


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