In this episode we have Brian Snider, the President and Chief Creative Officer at The GRI Marketing Group, a direct and digital marketing agency, delivering responsive integrated marketing across various media. Their services encompass strategic planning, creative execution, and campaigns spanning offline, online, and out-of-home channels. Their 35 years in the field have yielded significant revenue for clients, including publishers, finance, professional services, IT, and more.


  • 00:00 – Intro
  • 01:46 – Brian’s Journey to GRI Group Presidency
  • 05:41 – Boosting ROI Through Omnichannel Marketing
  • 09:02 – Using Data for Targeted Client Segmentation and Personalization
  • 12:56 – The Pros and Cons of Automated Direct Mail in Campaigns
  • 17:30 – Innovative Automation in Insurance Direct Mail
  • 21:54 – Balancing Performance and Brand Investments for Clients
  • 27:17 – Get in Touch with Brian

Get in Touch with Brian:

GRI Group Website

Brian’s Email


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More About Postalytics:

Postalytics Website


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