In this episode we have Michael Helms, the Regional VP of Sales at RR Donnelley (RRD), a global leader in multichannel solutions for marketing and business communications. With over 50,000 customers and a presence in 345 countries, RRD offers a comprehensive portfolio of capabilities underpinned by Michael’s expertise. Beyond technical know-how, Michael is a conductor of collaborative brilliance, uniting creative minds to craft captivating print narratives that make a lasting impact on audiences worldwide.

Through his journey in the production seat, Michael recognizes that the real magic happens when innovative ideas converge. He enlivens print and marketing campaigns, connecting brands to audiences through a spectrum of integrated services and technology.


  • 00:00 – Intro
  • 02:08 – Michael’s Career Journey in Marketing and Omni-Channel Communications
  • 06:22 – RRD’s Perspective on Direct Mail and Omnichannel Marketing
  • 08:39 – Crafting Strategies in Marketing Campaigns
  • 11:51 – Innovative Multichannel Campaign Success Story
  • 16:45 – Acuity by R&D’s Impact on Direct Mail Testing
  • 21:02 – RRD’s “Go Creative” Global Creative Services
  • 29:12 – Exploring Optichannel Marketing Trends and Insights
  • 31:54 – Fostering Customer Relationships with QR Codes and Direct Mail
  • 35:41 – Get in Touch with Michael

Get in Touch with Michael:

Michael’s Phone – 248-207-0690

Michael’s Email

RR Donnelley Website


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More About Postalytics:

Postalytics Website


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