We are excited to announce that we have added a new security feature to our software: two factor authentication (2FA). 2FA is a way of verifying your identity when you log in to your account, using something you know (your password) and something you have (your phone or an email address). This adds … Read more about Introducing Two-Factor Authentication
Been Avoiding Direct Mail? Try It Now with Automation
Historically, producing direct mail has been a hands-on affair. The process involved lots of planning, graphic designers, coordination among parties, traveling to print shops for press checks, postal preparation, labeling, and driving trays of mail to the post office. We've heard from many … Read more about Been Avoiding Direct Mail? Try It Now with Automation
What is a Self-Mailer?
With many businesses now adopting direct mail marketing, new formats are being created almost daily as the competition drives businesses to get creative with how they reach their audience. But one format that has remained evergreen for many years is the self-mailer. A self-mailer … Read more about What is a Self-Mailer?
How to Maximize the Efficiency of Direct Mail Campaigns
In a world overflowing with digital communication, you need to find a way to cut through the noise and reach your audience. Direct mail campaigns can help you achieve that. With a more personalized approach and an opportunity to reach more than one customer at a time, it’s becoming … Read more about How to Maximize the Efficiency of Direct Mail Campaigns
Increase Direct Mail Response Rates with Advanced Personalization Tools
Businesses are constantly trying to find new ways to reach their audience. Despite the prominence of digital advertising, one of the methods gaining popularity is direct mail marketing. There’s more to this medium than just widely sending pieces of mail to everyone and anyone. You need to … Read more about Increase Direct Mail Response Rates with Advanced Personalization Tools
Direct Mail Marketing for Start-ups: Navigating the Challenges and Opportunities
Direct mail marketing can be a highly effective way for start-up companies to reach potential customers and promote their products or services. While it may seem like an outdated approach in the digital age, direct mail has evolved to become more targeted and personalized, allowing … Read more about Direct Mail Marketing for Start-ups: Navigating the Challenges and Opportunities
Is Direct Mail Still Relevant in the Digital Age?
As the leading direct mail automation platform, we spend a lot of time researching the importance of direct mail in our digital age. We're living in a world dominated by digital communication. But despite the prevalence of email, social media, and text messaging, there's still a … Read more about Is Direct Mail Still Relevant in the Digital Age?
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Quickly Create Direct Mail CSS Stylesheets for Your Clients
Design is one of the most integral elements of direct mail. The colors you add, the fonts you pick, the imagery you include, and the layout you choose all play an essential role in drawing your recipient’s attention and encouraging them to act on your call to action. As you work with … Read more about Quickly Create Direct Mail CSS Stylesheets for Your Clients