“If you’re selling to everyone, you’re selling to no one,” is an age-old adage that holds true to this day. If your campaigns are underperforming, the reason could be improper targeting. Instead of sending direct mails or emails to everyone in your audience list, it's time you implemented … Read more about Basics to Wins: Guide to Targeted Marketing for Internet Providers
Where Should Direct Mail Fit Into Your Multi-Channel Marketing Strategy?
Are you stuck wondering how to fit direct mail into your multi-channel marketing mix? You're not alone – we hear this question from many forward-thinking marketers. Smart integration of direct mail is the key to increasing brand awareness and making better decisions. At Postalytics, we're … Read more about Where Should Direct Mail Fit Into Your Multi-Channel Marketing Strategy?
When Does USPS Informed Delivery Update? The Ultimate Guide
How great would it be if you could get notifications about incoming mail to your address? Good news! Thanks to the United States Postal Service (USPS) and its Informed Delivery service, you can. Even better, the service is free, and users can receive a digital preview of their incoming mail … Read more about When Does USPS Informed Delivery Update? The Ultimate Guide
4 Direct Mail Mistakes That Could Cost Your Business Big-Time
Direct mail may seem like a traditional, even outdated, marketing strategy in today's digital age. But don’t underestimate its power. If executed correctly, direct mail can offer a high engagement rate and boost the visibility of your brand. However, things can go wrong. You, as a marketing … Read more about 4 Direct Mail Mistakes That Could Cost Your Business Big-Time
What Time Does USPS Stop Delivering?
The United States Postal Service (USPS) delivers approximately 700 million packages every day. If you are an eCommerce merchant, marketer, or individual using postal services, you'll want to know the exact USPS delivery times for various USPS services. With the USPS, it's important to understand … Read more about What Time Does USPS Stop Delivering?
PO Box vs. Street Address: Delivering Postal Mail via USPS
Does your business need a PO Box address, or can you use your street address? Why do people still use PO Box addresses in the digital age? And what advantages do they have over street addresses? These are some of the questions small business owners and self-employed people are faced with when … Read more about PO Box vs. Street Address: Delivering Postal Mail via USPS
![[POSTALYTICS] Why QR Codes In Marketing Suddenly Make Sense](https://www.postalytics.com/wp-content/uploads/2023/08/POSTALYTICS-Why-QR-Codes-In-Marketing-Suddenly-Make-Sense-1024x536.png)
Why QR Codes In Marketing Suddenly Make Sense?
QR codes are now everywhere; in restaurants, on product packaging, or at the cashier’s table for quick payment. As a result, over 89 million smartphone users in the U.S. scanned a QR code from their mobile devices in 2022. This number is projected to hit 100 million by 2025. QR codes have … Read more about Why QR Codes In Marketing Suddenly Make Sense?
What Does In Transit Mean? Everything You Need To Know
“In Transit” is a shipment status commonly used by the postal service, shipment companies, and retailers like Amazon. Waiting on a shipment can be a worrying time for both the sender and the receiver. Senders want their parcel to reach its destination safely, and receivers need to know that their … Read more about What Does In Transit Mean? Everything You Need To Know