Direct mail has been making a comeback. With powerful tools like Postalytics to help streamline the process, now is the time to be sending direct mail. Even with Postalytics helping to speed up the standard production time of direct mail, there are still many tips and tricks to keep in mind … Read more about Direct Mail Marketing: 30 Expert Tips and Insights on How to Deliver a High Converting Direct Mail
23 Ways to Get Finicky Readers to Open Your Emails
The following is a guest post courtesy of Ryan Gould, Vice President of Strategy and Marketing Services, Elevation Marketing A person’s inbox is oftentimes like a bucket left out in the rain—it gets nothing but filled all day long. Getting your emails read amid the noise can be … Read more about 23 Ways to Get Finicky Readers to Open Your Emails
Direct Mail Success – 8 Direct Mail Experts Reveal Their #1 Tip
Digital tools have revolutionized marketing. Today’s marketers have more data, more tools, and more channels to connect with prospects. SEO, inbound, email marketing, and social media have all left an indelible mark on the marketing landscape. Marketers now have the tools to create multi-channel … Read more about Direct Mail Success – 8 Direct Mail Experts Reveal Their #1 Tip
What’s the most important thing companies should be thinking about as they map out their digital marketing strategy?
Like any discipline, marketing has its share of challenges, and digital marketers are always striving to make an impact on consumers and public sentiment and their colleagues. That’s where a digital marketing strategy comes in; marketers need to have a digital marketing strategy to give their … Read more about What’s the most important thing companies should be thinking about as they map out their digital marketing strategy?
HubSpot Workflows: 18 Expert Insights for Success
HubSpot Workflows are powerful tools that allows you to customize HubSpot and automate an infinite number of manual processes. You can even integrate them with 3rd party applications - with the ultimate goal being effectively scaling your marketing efforts. From ease of use to integration … Read more about HubSpot Workflows: 18 Expert Insights for Success
What Is Direct Marketing?
With marketers increasingly exploring direct mail as a method to augment their email and digital marketing channels, the question "What is direct marketing?" is being asked more frequently. Often, direct marketing and direct mail are phrases that are used interchangeably, and it is easy to see how … Read more about What Is Direct Marketing?