If you work in marketing, communications, or writing, no doubt you’ve heard all about artificial intelligence (AI) systems that create content and, in theory, might eliminate professional writers. Examples of copy created by AI flood the internet. This is either compelling and exciting or … Read more about Can AI Write Your Marketing Copy? Here’s Your Answer
What Does Geocoding Have To Do With Direct Mail?
Are you looking to improve the response rates and ROI of your direct mail marketing campaigns? We might just have something to help you maintain your edge. As the leading direct mail automation platform, we spend a lot of time testing and analyzing marketing technologies. And here’s something you … Read more about What Does Geocoding Have To Do With Direct Mail?
ISC New York NY (USPS): What you need to know
Feeling overwhelmed with the ISC New York NY processing code? You're not alone. As the leading postcard marketing & automated mail platform, we spend a lot of time analyzing mailing routes. If you send or receive a lot of packages, you may have seen the message "Processed Through Facility … Read more about ISC New York NY (USPS): What you need to know
The Intelligent Mail Barcode: A Free Tool To Track Direct Mail Campaigns
Are you struggling to keep track of your direct mail campaigns? Even worse, are you wasting money on undeliverable mail? You're not alone. As the leading direct mail automation platform, we spend a lot of time studying how mail delivery works. The U.S. Postal Service is well known to … Read more about The Intelligent Mail Barcode: A Free Tool To Track Direct Mail Campaigns
Top Tips For High Performing Roofing Mailers
After a big storm, the phone starts ringing off the hook. That’s no surprise because roof damage or the potential for more damage creates soaring demand for your roofing services. Then it’s hard work to complete as many jobs as you can before your competitors. That’s until the weather changes and … Read more about Top Tips For High Performing Roofing Mailers
Direct Mail for Home Services: Grow with Personalized Campaigns
As the leading direct mail automation platform, we spend a lot of time exploring how home services can use direct mail to generate leads, attract customers and grow their business. Home services, such as residential snow removal, lawn mowing/landscaping, pool maintenance, gutter cleaning and … Read more about Direct Mail for Home Services: Grow with Personalized Campaigns
Here’s Why Fonts Matter in Marketing
As the leading direct mail automation platform, we spend a lot of time studying fonts that work best in various use cases. A direct mail piece often offers limited real estate, so it’s important that all elements work as hard as possible to engage and convert recipients. Direct mail designers … Read more about Here’s Why Fonts Matter in Marketing
How Long Does First Class Mail Take?
The United States Postal Service (USPS) offers a range of delivery options when sending mail or packages across the United States. The most common methods are First-Class Mail or Standard Mail- also known as Retail Ground Mail. To make an informed decision about which option is best for you, it … Read more about How Long Does First Class Mail Take?