Easter is just around the corner. This time of year offers a perfect opportunity to connect with your audience, customers or generate more leads. Savvy marketers know how to drive maximum results from their Easter activities. Easter cards could be just what you need this year. Easter … Read more about 9 Ideas for Easter Cards to Delight Your Audience this Year
How to Cross-Sell and Upsell with Direct Mail
Everyone knows it costs a lot more to gain a new customer than to sell again to an existing one. That truism applies regardless of what you sell or the channels in which you market. If your product is consumable or you sell a service that expires, then repeat sales may be the most important. That’s … Read more about How to Cross-Sell and Upsell with Direct Mail
How Postal Services in Canada Work?
Who owns Canada Post? Canada Post is a Crown Corporation meaning the federal government owns it. It offers home delivery operations and centralized delivery service. How many locations does Canada Post have? There are over 6,200 post offices across the country, a combination of corporate … Read more about How Postal Services in Canada Work?
When to Use USPS Marketing Mail?
US Postal Service mailing classes can be pretty complicated. To make the mail move efficiently and at a low cost, the USPS has established lots of rules and regulations that determine the mailing class of your mailpieces and how you must configure and prepare the mail. Fortunately, mail … Read more about When to Use USPS Marketing Mail?
How To Address a Postcard in 9 Easy Steps
Sending postcards remains a classic way to generate leads, stay top of mind, and foster relationships from far away. However, some may encounter a few hiccups if it's their first time addressing a postcard. That's okay because we have compiled a guide that will show you how you can send a … Read more about How To Address a Postcard in 9 Easy Steps
Improve Your Nonprofit Marketing Strategy With These Easy Steps
The nonprofit sector is the third-largest workforce in the U.S., behind only retail and manufacturing. It represents 10 percent of the American workforce or 11.4 million jobs. This includes nonprofits like charities and arts organizations. So how do you ensure that your nonprofit … Read more about Improve Your Nonprofit Marketing Strategy With These Easy Steps
How to Successfully Advertise Commercial Real Estate in the United States
The best marketing strategy for commercial real estate businesses The commercial real estate market is worth over $1 trillion in the United States. And there are over 2.1 million commercial real estate companies fighting for a slice of that market. So how do you ensure that your business … Read more about How to Successfully Advertise Commercial Real Estate in the United States
The 4 Best Ways to Use Direct Mail In your HVAC Marketing Strategy
HVAC marketing ideas that will set you apart from your competitors The HVAC market value in North America is worth $13.8 billion and is predicted to grow 5% annually, so it’s definitely a worthwhile industry to work in. But it is very competitive- there are over 105,000 HVAC … Read more about The 4 Best Ways to Use Direct Mail In your HVAC Marketing Strategy