Despite suffering a setback during the pandemic, statistics show that advertising and marketing agencies in the U.S. still saw a 13.5% increase in revenues in 2021 compared to the previous year. But, with a thriving market comes increased competition, and to continue bringing in new customers and … Read more about Direct Mail Marketing: The Revenue Stream Your Agency Has Been Missing
Agency White Label Knowledgebase Now Live
As more and more marketing agencies are deploying the Postalytics Agency Edition, we're learning about how we can surround the core Postalytics Agency Edition solution with new products and services. Today, we're excited to announce the launch of a new product that will streamline the customer … Read more about Agency White Label Knowledgebase Now Live
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The Complete Guide to Direct Mail Tools for Agencies
Digital marketing is slowly losing its cutting-edge appeal. With more and more businesses understanding the benefits of email marketing and SEO, digital marketing tactics are growing exponentially. As a result, consumers are being inundated with more digital campaigns than ever. The downside for … Read more about The Complete Guide to Direct Mail Tools for Agencies
Triggered Mail: How Agencies Can Help Clients Reach Customers at the Right Time
Printed direct mail should be a part of creative agencies’ integrated multimedia marketing campaigns for their clients. “Triggered” mailing is a proven method of generating referrals and repeating business, but what are the best ways to reach existing customers at the right time? “As much as … Read more about Triggered Mail: How Agencies Can Help Clients Reach Customers at the Right Time
How Marketing Agencies Can Add Direct Mail Without Adding More Staff
If your agency’s omnichannel marketing approach for your clients does not integrate print into the media mix (which it should), read on to see how you can offer direct mail services to your clients. Don’t let an understaffed team or lack of mailing experience keep you from making the most … Read more about How Marketing Agencies Can Add Direct Mail Without Adding More Staff