Guest Post by Lianne Wade, Fractional Chief Marketing Officer specializing in regulated industries Imagine you’re a Medicare health insurance marketer. You’ve spent months preparing your campaign for annual enrollment—but on October 15th your campaign isn’t launched. Why? Your new marketing claim … Read more about How to Execute a Flawless Marketing Process in Regulated Industries
Supercharged Direct Mail Automation for HubSpot: Postalytics Extends Its Lead with Enhanced Integration
Since 2017, Postalytics has led the way in bringing direct mail automation for HubSpot users into the digital age. As the first direct mail platform to build a custom HubSpot integration, we set the standard. Today, with more than three times the number of HubSpot integration installations than … Read more about Supercharged Direct Mail Automation for HubSpot: Postalytics Extends Its Lead with Enhanced Integration
64 Direct Mail Statistics Marketers Should Know in 2025
In this increasingly digital world, you might easily overlook a channel that offers the strongest marketing ROI – direct mail marketing. The best part is that direct mail marketing is so underused and unsaturated that you can use it as a new business edge, lead generator, and so much more. … Read more about 64 Direct Mail Statistics Marketers Should Know in 2025
How Engagement Fundraising Is Revolutionizing Major Gift Strategies (And Why Direct Mail Is Critical to Success)
Nonprofit fundraisers are still following rules that don't apply anymore. While many organizations continue chasing small donors through traditional transactional approaches, smart fundraisers are discovering that engagement fundraising is the key to unlocking major gift potential—and direct mail … Read more about How Engagement Fundraising Is Revolutionizing Major Gift Strategies (And Why Direct Mail Is Critical to Success)
Why Peer-to-Peer Texting for Nonprofits Is No Longer Optional—It’s Essential
How peer-to-peer texting is transforming nonprofit fundraising with the same speed and precision that's revolutionizing direct mail Nonprofit marketers have been led to believe that donor acquisition and retention requires choosing between digital channels and traditional approaches like … Read more about Why Peer-to-Peer Texting for Nonprofits Is No Longer Optional—It’s Essential
Corporate Matching Gifts for Nonprofits: Unlocking Billions in Free Money
Nonprofit fundraisers have been conditioned to believe that securing donations is always an uphill battle. But what if we told you there's $4-7 billion in free money sitting on the table every year, waiting to be claimed? That's the reality of corporate matching gifts for nonprofits—a massive, … Read more about Corporate Matching Gifts for Nonprofits: Unlocking Billions in Free Money
Why Your Nonprofit’s Narrative Framework Needs to Ditch Fear-Based Messaging (And What to Do Instead)
In today’s crowded nonprofit landscape, where attention is scarce and urgency is constant, storytelling isn’t just a “nice to have”—it’s essential. But telling better stories requires more than compelling anecdotes. Good stories require structure. They require intent. They require a nonprofit … Read more about Why Your Nonprofit’s Narrative Framework Needs to Ditch Fear-Based Messaging (And What to Do Instead)
Multi-Tenant Architecture API: How Postalytics Lets You Embed Scalable, Profitable Direct Mail in Every Client’s Workflow
Ask any developer who has tried to bolt direct mail onto a marketing platform: you’re suddenly juggling printers, spreadsheets, file drops, postage math, and a pile of permission problems. Worse, as soon as you have multiple clients in one codebase, all of that complexity multiplies. Without a … Read more about Multi-Tenant Architecture API: How Postalytics Lets You Embed Scalable, Profitable Direct Mail in Every Client’s Workflow