Nonprofit fundraisers are still following rules that don't apply anymore. While many organizations continue chasing small donors through traditional transactional approaches, smart fundraisers are discovering that engagement fundraising is the key to unlocking major gift potential—and direct mail … Read more about How Engagement Fundraising Is Revolutionizing Major Gift Strategies (And Why Direct Mail Is Critical to Success)
Why Peer-to-Peer Texting for Nonprofits Is No Longer Optional—It’s Essential
How peer-to-peer texting is transforming nonprofit fundraising with the same speed and precision that's revolutionizing direct mail Nonprofit marketers have been led to believe that donor acquisition and retention requires choosing between digital channels and traditional approaches like … Read more about Why Peer-to-Peer Texting for Nonprofits Is No Longer Optional—It’s Essential
Corporate Matching Gifts for Nonprofits: Unlocking Billions in Free Money
Nonprofit fundraisers have been conditioned to believe that securing donations is always an uphill battle. But what if we told you there's $4-7 billion in free money sitting on the table every year, waiting to be claimed? That's the reality of corporate matching gifts for nonprofits—a massive, … Read more about Corporate Matching Gifts for Nonprofits: Unlocking Billions in Free Money
Why Your Nonprofit’s Narrative Framework Needs to Ditch Fear-Based Messaging (And What to Do Instead)
In today’s crowded nonprofit landscape, where attention is scarce and urgency is constant, storytelling isn’t just a “nice to have”—it’s essential. But telling better stories requires more than compelling anecdotes. Good stories require structure. They require intent. They require a nonprofit … Read more about Why Your Nonprofit’s Narrative Framework Needs to Ditch Fear-Based Messaging (And What to Do Instead)
Multi-Tenant Architecture API: How Postalytics Lets You Embed Scalable, Profitable Direct Mail in Every Client’s Workflow
Ask any developer who has tried to bolt direct mail onto a marketing platform: you’re suddenly juggling printers, spreadsheets, file drops, postage math, and a pile of permission problems. Worse, as soon as you have multiple clients in one codebase, all of that complexity multiplies. Without a … Read more about Multi-Tenant Architecture API: How Postalytics Lets You Embed Scalable, Profitable Direct Mail in Every Client’s Workflow
Generate Direct Mail Mortgage Leads Like a Pro
The mortgage industry is a competitive business. Potential customers may not be loyal to any individual lender and consider mortgages a commodity where one lender is as good as the next. Unless your company has a huge advertising budget, just getting borrowers to recognize your brand can be … Read more about Generate Direct Mail Mortgage Leads Like a Pro
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The Complete Guide to Direct Mail Integration Tools
Marketing tools simplify your physical and digital marketing efforts. But when you use multiple tools, things can become complicated, processes take longer, and the results are often messy. What you need is direct mail automation software like Postalytics. Our platform offers a wide range of … Read more about The Complete Guide to Direct Mail Integration Tools
Why Online Postcard Printing and Mailing Beats Traditional Methods—And How Automation Makes It Unstoppable
Marketers are still managing postcard campaigns like it’s 1999—swapping spreadsheets, chasing down vendors, and hoping everything runs on schedule. But here’s the reality: you don’t need to accept outdated workflows anymore. Online postcard printing and mailing, powered by direct mail … Read more about Why Online Postcard Printing and Mailing Beats Traditional Methods—And How Automation Makes It Unstoppable